Starting a home-based business is becoming a trend as it provides a multitude of benefits, from less commute time, getting a flexible schedule to the opportunity of scaling up swiftly. If you are enticed to follow the same, remember that the early stages can be crucial. Not many are aware of your startup, and you must set an impact quickly to convey about your business.
Fortunately, you can make your home-based startup known quickly by creating a good logo. Your logo can serve as your business’s spokesperson, communicating what your business is about and serving as the underpinning of your branding strategies. True enough, you can see the majority of home-based startups beginning their works on designing a good logo. To help out, we’ve listed some of the best tips on how you could make a logo for your home-based startup.
Find a logo that can stand out
Working from home and establishing a startup has been more challenging in recent years, given that more people are resorting to the idea and more small businesses are sprouting out. Competition is relatively higher, and you need to stand out among the others for your startup to be successful. As such, you must find an authentic logo that won’t allow your business to be confused with your rivals in the industry. So, go out-of-the-box and disassociate yourself through a unique logo – you’ll be surprised how it can magically draw attention and customers towards your business.
Check your rivals
Are you seeing your competitors as a threat? Change your mindset as you can actually learn many things from them. Collect some of your rivals’ logos and assess what makes them successful. Is it enticing? Does it represent the brand? Is there anything you can alter to make them more appealing? By asking those questions, you get a clear picture of what’s going around and apply whatever knowledge you’ve got in designing your own logo.
Use the right colors
While it is easy to pick a random or your favorite color as your logo’s primary color, colors play a significant role in logo designs. Colors attract attention, elicits emotion, and often relay a message to your target market. For instance, red usually denotes excitement, passion, or urgency, orange signifies energy, while yellow often implies warmth and friendliness. Do you think those suit your specific business? If not, try to look for other colors that will perfectly fit. Selecting the appropriate color for your logo can help catapult your startup into popularity and success.
Keep things simple
Logos shouldn’t always need to be extravagant. Though it may for some, there are famous businesses that thrive with simple ones, such as Nike or Apple, yet their logos are instantly recognizable. Depending on the nature of your home-based start-up, you can opt for less complicated but unique and impactful logos.
Balance is another critical factor to an excellent logo. You can achieve that by securing that its design is proportionate and symmetrical to give it a harmonious appeal. Place all the designs to the left, and your logo would appear jammed on one side. Put all letters on the right, and it can look crowded on that edge. However, strategically placing all the elements can empower your logo by providing it a beautiful balance.
Create a scalable and responsive logo
Be mindful that your logo can appear in any size, be it on a business card, a t-shirt, or a poster. As such, you need to ensure that it is scalable, meaning it can stay legible no matter where you print it. Moreover, another characteristic you should watch out for is your logo’s responsiveness. A new design trend, responsive logos adapt to the color or complexity of where it is placed online. Thus, also preserving your logo’s quality.
Consider your target market
Are you an at-home mum starting a clothing line for toddlers? Keep it youthful and colorful. A sports enthusiast looking to sell basketball merchandise? Then, incorporate appropriate graphics. Or a writer looking to offer services to professionals? Make sure to keep the design clean. Whichever your chosen line is, see to it to take your target customer into account and align it with the logo. Through that, people can quickly associate your logo with your product or services, which improves your business’s memorability.
Using the tips above, you can make an excellent and effective logo for your home-based startup. Keep in mind that your logo can be a vital part of your business’s success. So, devote the time and effort, and sprinkle your creativity in this endeavor.