The logo is an important part of a business, as it is through that artwork with the name of the brand where people can recognize the services that your company provides and the products you sell. Creating a logo is usually part of a business’ marketing strategy, as it can also be used as a way to entice people to try your products if the logo is memorable and attractive. Not only does it attract consumers, but the logo also created the identity for your business since it would usually dictate how ads, social media posts, and product packaging would look like. Because of the importance of a logo, it normally is created first before the owners of the company would decide on business strategies.
In an industry where there are millions of company logos found around the world, it is often difficult for a business to stand out. Luckily, there are certain tricks that you can follow so that the logo you will be making for your business is unique and eye-catching. Here are some tips for designing your business logo.
Simplicity is Key
If you take a look at the logos of some of the most popular brand archetypes in the world, like McDonald’s, Microsoft, Nike, and Apple, you would notice that their logos are fairly simple. As such, simplicity is the key to making your brand stand out, with the main reason being that simple logos are typically easier for consumers to remember or recognize.
A simple and effective logo should only have one or two colors, and the font that should be used needs to be simple and easy to read as well. For example, if you look at Apple’s logo, it only has one color, which contributes to how easy it is for people to remember. In addition, Nike’s logo also follows the same principle, although the logo would often change color depending on how well it would match on the packaging and the products.
Pick the Type of Logo
The type of logo that you pick for your business is also essential, as it would determine how you want your brand to be remembered. For the first type of logo, the logotype, the name of your company will be placed at the forefront, which means that the business’s name will be the logo itself, although it would still need to be designed. As mentioned previously, if your logo is going to be using names or slogans, the font that should be used for the text is easy to read, as having a complex font would only prevent people from reading your logo from afar. Logotypes normally have a cheaper price in the market if you are looking for someone to design your logo, as there isn’t much to do with the logo other than customizing the font your business name and adding shapes in the background.
The second type of logo is the symbol, wherein your business’s name isn’t in the forefront; instead, the image at the center is the symbol that usually summarizes your brand’s identity, products, and services. The symbol would often have a more powerful impact to consumers, as it is simpler and easier to memorize. Take for example the McDonald’s logo, which people would recognize even if there isn’t the brand’s name below the famous yellow arches. While logotypes are cheaper, hiring someone to make a symbol for you can be more expensive, as it requires the designer to do some research on your company’s products and brand archetype before deciding on the final design.
The Logo Must Reflect Your Brand’s Identity
We have mentioned this numerous times in the previous tips, but the logo should be able to reflect your brand’s identity so that consumers will already have an idea on what you are selling or providing. The identity of your brand should be reflected on font and the color used for the logo aside from the symbol, as softer fonts would make your brand appear mellow, while brighter colors give off energetic and active vibes that may not match well with your business if you aren’t selling fitness or sports-related products.
Knowing your brand first before creating a logo is also important, as recognizing the identity of your business will make it easier for you to decide on what the logo should look like, what your products’ packaging will be, and also how your company will appear in print and online ads. Finding out your company’s identity involves knowing which brand archetype suits well with your business, as well as how you will market the products you are selling.
You should remember that the logo serves as a gateway for most consumers to know your brand, and there are some people who would judge a company based on its logo before testing out the services or products that the business provides. Because of this notion, making a logo should always be the number one priority for companies if they want to be successful in the oversaturated industry.