Color Psychology in Branding

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A buyer’s first impression of a brand is vital. One way to keep your buyers hooked is to present an impactful logo of your brand and the products and services. And that can be achieved by understanding color psychology to enable you to make the most of your brand. In a world … Read more

What is the History of the Hoover Brand Logo?

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Since its foundation in Ohio in 1908, Hoover has brought consumers reliable, easy-to-use products and appliances, helping them in their daily household chores and cleaning tasks. Today, it still ranks among the most trusted producers in the American market. It has also established considerable bases in other countries, such as Canada and … Read more

Interesting History of Singer Logo

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When it comes to the best sewing machine brands, Singer is what comes to mind. What began as I. M. Singer & Co. in 1851, is Singer Corporation today. Over the years, not only has the brand continuously improved and evolved its products but also the logos to represent growth.  Today, the … Read more

What is the history of the Hollywood sign?

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Arguably the world’s most iconic sign, nothing can match the glitter and glamor symbolized by the renowned Hollywood sign and its nine white bold letters overlooking Los Angeles, California. Yet, its original purpose wasn’t actually to denote fame and fortune from the film industry but was rather erected as an outdoor real … Read more

10 Most Recognizable Logos Worldwide

The-Coca-Cola-logo-is-undisputedly-one-of-the-most-recognizable-time-tested-logos-worldwide.

To put it simply, logos are images, phrases, shapes, or a combination of many ideas that depict the name and purpose of a company. A logo is more than just a symbol of identity, it conveys the company’s story by delivering the brand message. It’s carefully, and meticulously well-designed in a way that helps your … Read more

10 Well-Known Companies with Minimalist Logos

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The aesthetic use of minimalism is attributed back to the Japanese. Their idea of “ma” which means the space between two objects is greatly used in their creative designs. Minimalism is a good choice if you want a logo that does a lot with a little. You might find inspiration in minimalist … Read more

12 Famous Logos from the 1960s

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A firm’s logo serves as a way for the public to associate its services or goods with the company. It’s a crucial part of a company’s branding. Without it, the public will be unable to distinguish between businesses and thus will be unable to demand a specific standard of quality from the … Read more