Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your product or service. Maintain a guestbook to track traffic and build your contact database.
A restaurant might have a cooking contest for newly graduated local chefs. During the event, the restaurant would charge ten dollars per person to sample all the showcased dishes. Attendees must vote on which dish is the best. The dish that wins gets on the menu (which should tell the story about … Read more
Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate task you set before them. The entry fee may be the cost (or reduced cost) of your service. … Read more
People love to hear great music, so if you would like to offer music at your next event, make sure the band is well-known and worth your audience’s attention. Nothing screams cheap like bad or inappropriate music that is forced upon would-be customers. Your band should understand your business and your clientele … Read more