5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

How to Market with Ebooks

how to market with ebooks

So maybe you’ve gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the e-book, you can expand that article into a … Read more

Educate Your Customers, Grow Your Revenues

Educate Your Customers, Grow Your Revenues

by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve significantly in this area. However, the real power and leverage of marketing … Read more

10 Steps to Creating an Atmosphere of ROI Accountability

10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the … Read more

5 Tips for Choosing a Web Designer

5 Tips for Choosing a Web Designer

by Jamie Kiley If you’re in the market for a new website, one of the first things you’ll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it’s important to know how to determine which is which. Here are … Read more

6 Quick Steps to Improve Small Business Cash Flow

6 Quick Steps to Improve Small Business Cash Flow

Eighty percent of small business owners receive late payments for services rendered, a 2011 survey by PaySimple found. When money is late coming in, it directly affects the small business owner’s cash flow and can negatively impact inventory, and the ability to pay operating expenses and make payroll. Of course, it doesn’t … Read more

How to Effectively Use Twitter for Your Business

How to Effectively Use Twitter for Your Business

Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed … Read more

Marketing Idea #20: Donate to Charity

Marketing Ideas Donate to Charity

Donate your products or services to a charity auction. In doing so, you add value to the fundraiser while promoting yourself. Furthermore, the fact you’re willing to offer your time for a good cause can only help your own cause, and you just might be helping someone who wouldn’t have been able … Read more

Marketing Idea #67: Sponsor Local Programming

Marketing Ideas Sponsor Local Programming

A great way to get your organization’s name into the local community is to sponsor or underwrite a local news program, whether television or radio. Make sure the media station (and format) you select is appropriate for your target market. For instance, if you’re looking to reach an older crowd, maybe you … Read more