Increase Your Blog’s Traffic in 7 Ways

increase blog traffic ideas

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate … Read more

3 Case Studies that Highlight the Success of Using Content Marketing

content marketing ideas

Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently … Read more

5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

How to Market with Ebooks

how to market with ebooks

So maybe you’ve gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the e-book, you can expand that article into a … Read more

Educate Your Customers, Grow Your Revenues

Educate Your Customers, Grow Your Revenues

by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve significantly in this area. However, the real power and leverage of marketing … Read more

10 Steps to Creating an Atmosphere of ROI Accountability

10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the … Read more

Boost Your Credibility as a Leader

marketing ideas leadership

by Jack Pyle, Fellow PRSA No leadership skill is more important than the ability to be persuasive; to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuasive and credible if you are to … Read more

How to Make Money Blogging

marketing ideas make money blogging

Ah, to make money blogging. It’s one of the holy grails of the Internet community. We write, therefore we are–but we would rather our loquacious posts pay the bills too. Really, is that too much to ask? Want your words working for you? Here are a few ways to help your articles … Read more

How to Create Engaging Content as a Finance Professional

How to Create Engaging Content as a Finance Professional

Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now. As our brains act like a sieve, creating engaging content in any industry can be a challenge. Creating engaging … Read more

How to Stay Motivated In Your Home Based Business

How to Stay Motivated In Your Home Based Business

Having a home based business sounds great. In theory, it is wonderful to stay home, raise your children, and also support them with your business. However, it can be very challenging. Many people struggle to find a balance between work and family (whether they own a home business or not). Because you … Read more

5 Tips for Choosing a Web Designer

5 Tips for Choosing a Web Designer

by Jamie Kiley If you’re in the market for a new website, one of the first things you’ll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it’s important to know how to determine which is which. Here are … Read more

Keep This in Mind When Starting a Home Based Business

getting started work from home

So! You’ve decided to push off into the seas of high adventure and being your own home-based business, eh? There are numerous benefits to owning your own business, especially one that allows you to work from home. If you’re interested in starting a home-based business, you have a lot of things to … Read more

6 Quick Steps to Improve Small Business Cash Flow

6 Quick Steps to Improve Small Business Cash Flow

Eighty percent of small business owners receive late payments for services rendered, a 2011 survey by PaySimple found. When money is late coming in, it directly affects the small business owner’s cash flow and can negatively impact inventory, and the ability to pay operating expenses and make payroll. Of course, it doesn’t … Read more

How to Effectively Use Twitter for Your Business

How to Effectively Use Twitter for Your Business

Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed … Read more

Pick Your Customers Wisely (or Prepare to Pay the Price)

marketing ideas 101 pick your clients

Chris Lema, VP of Software Engineering at Emphasys Software is a WordPress advocate. He maintains an informative, engaging blog at chrislema.com where he regularly discusses the in’s and out’s of WordPress development, best practices and client engagement. In his post Two Kinds of Customers, He describes two common scenarios in the web … Read more

How NOT to Drive Traffic Using Fiverr

marketing ideas driving traffic fiverr

(Subtitled: Beware the $5 Traffic Gurus) I thought I was being smart. I thought I could pay someone five bucks and they would work their magic and funnel all sorts of traffic to my new blog. Of course, I was experimenting, but I had no idea what kind of a fail to … Read more

Should You Worry About Your Bounce Rate?

marketing ideas bounce rate

by Lucy Beer A low bounce rate is often cited as a hallmark of a good website–40% or lower is typically heralded as the goal–signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its … Read more

How To Work Keywords Into Your Website

How To Work Keywords Into Your Website

One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine … Read more

Marketing Idea #82: Business Card Brochures

Marketing Ideas Business Card Brochures

A great rule for a brochure is, “If you can’t say it all on a business card, you shouldn’t say it at all.” (Okay, so it’s not really a rule, but it should be.) Distill what you want to say about your product or service and fit it on a business card. … Read more

Marketing Idea #84: Using Billboards as Brochures

Marketing Ideas Billboards as Brochures

Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so complex? When you get ready to make your billboard investment, don’t insist your billboard become more than a … Read more

Marketing Idea #7: Start Joking Around

Marketing Ideas Use Humor

Use humor in regard to your product or service. Poke fun at yourself and get your message across at the same time. Humor relaxes us. It invites us to let down our guard and have fun. If you associate your brand with a Jester brand archetype (also known as the Fool or … Read more

Marketing Idea #20: Donate to Charity

Marketing Ideas Donate to Charity

Donate your products or services to a charity auction. In doing so, you add value to the fundraiser while promoting yourself. Furthermore, the fact you’re willing to offer your time for a good cause can only help your own cause, and you just might be helping someone who wouldn’t have been able … Read more

Marketing Idea #19: Perfect Your Powers of Persuasion

Marketing Ideas Public Speaking

Hone your public-speaking skills. Join Toastmasters (www.toastmasters.org). As you move onward and upward into the business community, you will be called upon to give presentations before groups (one of the best ways to be perceived as an authority on your topic). Being proficient and persuasive in communicating ideas and stories before an … Read more

Marketing Idea #67: Sponsor Local Programming

Marketing Ideas Sponsor Local Programming

A great way to get your organization’s name into the local community is to sponsor or underwrite a local news program, whether television or radio. Make sure the media station (and format) you select is appropriate for your target market. For instance, if you’re looking to reach an older crowd, maybe you … Read more

Marketing Idea #71: Offer Editorial Comment

Marketing Ideas Offer Editorial Comment

Often, radio stations will set aside time in their news schedules for taking public comment on important issues. Begin by calling the news directors of your local radio stations and asking for the chance to offer your editorial comment. (Make sure you have a good sense as to whether they cater to … Read more

Marketing Idea #43: Tips to Make Your Grand Opening Successful

Marketing Ideas Grand Opening

To make your grand opening successful: schedule it during high-traffic times (if your location allows for it), throw a big grand opening sale, offer food (make this appropriate to the clientele you are seeking), provide a tent for seating outside, send a direct or email mailing the local market, offer demonstrations of … Read more

Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand. Better: You should be collecting the e-mail addresses … Read more

Marketing Idea #104: Host a Field Trip

Marketing Ideas Field Trip

A great way to gain exposure and provide entertainment is to provide public tours of your facility. This is especially powerful for agriculture, arts and history, manufacturing; essentially, any place where something is grown, created or built. Try not to schedule such an event around any deadlines or busy periods you might … Read more

Marketing Idea #8: Selling Online (Do It)

Marketing Ideas Order Online

Make sure your customers can order from you online. If they can’t order from you online, make sure they can order by phone or by fax. You’re in the business of making it easier for your customers to do business with you! Your challenge is to analyze how easy it is for … Read more