Landing page Best Practices

Landing page Best Practices

From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your landing pages. The best landing pages … Read more

What to Look for in a Web Design Company

website 3374825_640

You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more

Converting Prospects to Customers

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more

Find Your Voice

Find Your Voice

Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more

The Slippery Slope of E-newsletter Marketing

So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more

The Magic in Data-Driven Website Redesign

I’d like to share one of the recent marketing lessons I’ve learned (and I don’t know if this is 100% marketing or 50% marketing, 50% how to lead a meeting. I’ll let you decide.) Okay, we’re going through a massive overhaul of a large statewide website right now. This state agency website … Read more

What Is an AdWords Quality Score & How Do You Improve It?

Measure Your Content Correctly with Content KPIs

A profitable AdWords campaign requires a good Quality Score. Unfortunately, many entrepreneurs do not entirely understand the concept behind AdWords Quality Score or how to improve it. Truthfully, in the world of pay-per-click advertising, it’s one of the most vital metrics in existence. While it may seem irrelevant to advertisers who’re yet … Read more

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work into your branding efforts in order to reap the benefits. … Read more

How to Make Infographics

How to Make Infographics

From the eye of an individual who isn’t familiar with graphic design, creating an infographic that’s both effective and appealing can seem unachievable…a task that’s best left to those who have an eye for design. But that’s far from the reality. In this day and age, there are several online tools and … Read more

The Different Types and Benefits of Channel Letter Signs

Types and Benefits of Channel Letter Signs

Your company’s signage provides a lot of information regarding your brand in just a glance. Of course, it displays the name of your business, but there is more to it than just that. It delivers a tone via color, style, and size. With that in mind, more and more companies have embraced … Read more

What Promotional Products You Should Use for Your Next Website?

promotional products

Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out to more potential customers and connect with them in an efficient way.  These products tend to go by various names including swag, schwag, or tchotchke. Even established businesses and brands use this … Read more