Marketing Idea #41: Brew the Best

Marketing Ideas Tea Time

Always offer fresh, high-quality coffee or tea. Make sure it’s good. It’s this kind of touch that shows you care about your customers. You might also want to offer bottled water for those who don’t care for coffee or tea. There is nothing worse than a company that cares so little about … Read more

Marketing Idea #80: Send Cards

Marketing Ideas Send Cards

Send greeting cards to mark social events, such as holidays, wedding anniversaries, or birthdays. This adds a personal touch that will be remembered. Tip 1: Too busy to fill out all the cards? Hire it out. These services are available. Tip 2: You know those custom cards you had printed out? If … Read more

Marketing Idea #73: The Casual Survey

Marketing Ideas Casual Survey

If you aren’t doing so already, casually survey all clients before they cash out. Kindly request their permission to ask them basic questions about their occupation, their use of time, the reason why they’re in front of you, what they like (and would improve) about their experience, and so on. This will … Read more

Marketing Idea #51: Window Display Contest

Marketing Ideas Window Display Contest

Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your product or service. Maintain a guestbook to track traffic and build your contact database.

Marketing Idea #45: The Power of Aroma

Marketing Ideas Power of Aroma

Create an aromatic environment by using vaporizers or oils. Have you ever walked past a restaurant or café and been captured by the rich or appetizing aroma wafting from inside? Studies have shown that customers linger longer in aromatic environments. Our sense of smell is the only sense that isn’t filtered by … Read more

Marketing Idea #47: Host a Competition

Marketing Ideas Host a Competition

Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate task you set before them. The entry fee may be the cost (or reduced cost) of your service. … Read more