by Jack Pyle, Fellow PRSA No leadership skill is more important than the … Boost your credibility as a leader
Contact your local TV and/or radio stations about teaming up to produce special … Marketing Idea #58: Promote Your Cause with the Local News
A great way to get your organization’s name into the local community is … Marketing Idea #67: Sponsor Local Programming
Often, radio stations will set aside time in their news schedules for taking … Marketing Idea #71: Offer Editorial Comment
Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility … Marketing Idea #70: Make the Media Your Partner
Offer to be available for comment or interviews on your effort. Television or … Marketing Idea #69: Rush-Hour Interviews
Especially if you’re a nonprofit, public service announcements (PSAs) can go a long … Marketing Idea #72: Create a Public Service Announcement (PSA)
A news or press release about a new program or event is a … Marketing Idea #68: How to Write a Press Release