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Category: Media Relations

marketing ideas leadership
by Jack Pyle, Fellow PRSA No leadership skill is more important than the …

Boost your credibility as a leader

Marketing Ideas Partner with the Local News
Contact your local TV and/or radio stations about teaming up to produce special …

Marketing Idea #58: Promote Your Cause with the Local News

Marketing Ideas Sponsor Local Programming
A great way to get your organization’s name into the local community is …

Marketing Idea #67: Sponsor Local Programming

Marketing Ideas Offer Editorial Comment
Often, radio stations will set aside time in their news schedules for taking …

Marketing Idea #71: Offer Editorial Comment

Marketing Ideas Editorial Reviews
Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility …

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Rush Hour Interviews
Offer to be available for comment or interviews on your effort. Television or …

Marketing Idea #69: Rush-Hour Interviews

Marketing Ideas Public Service Announcement PSA
Especially if you’re a nonprofit, public service announcements (PSAs) can go a long …

Marketing Idea #72: Create a Public Service Announcement (PSA)

Marketing Ideas How to Write a Press Release
A news or press release about a new program or event is a …

Marketing Idea #68: How to Write a Press Release

Marketing Ideas 101

Marketing ideas for the shoestring bourgeoisie.
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