by Jack Pyle, Fellow PRSA No leadership skill is more important than the …
Category: Media Relations
Contact your local TV and/or radio stations about teaming up to produce special …
Marketing Idea #58: Promote Your Cause with the Local News
A great way to get your organization’s name into the local community is …
Marketing Idea #67: Sponsor Local Programming
Often, radio stations will set aside time in their news schedules for taking …
Marketing Idea #71: Offer Editorial Comment
Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility …
Marketing Idea #70: Make the Media Your Partner
Offer to be available for comment or interviews on your effort. Television or …
Marketing Idea #69: Rush-Hour Interviews
Especially if you’re a nonprofit, public service announcements (PSAs) can go a long …
Marketing Idea #72: Create a Public Service Announcement (PSA)
A news or press release about a new program or event is a …
Marketing Idea #68: How to Write a Press Release
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