Category: Surveys and Determining ROI

Many folks don’t know they are supposed to track the return on their invested marketing dollars. Those who do have an idea they’re supposed to do this usually aren’t sure where to begin. Many struggle with advertising here or there, and end up never knowing what has worked and what hasn’t or why. Eventually, they begin to develop advertising apathy. They’re frustrated that sales aren’t going the way they want, they’re out of ideas, and they’re unsure about how to proceed—or even if they should proceed! By using surveys and other means of testing for market response to your efforts, you can begin to shed light on your effectiveness.

* ROI – Return on Investment

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A …

10 Steps to Creating an Atmosphere of ROI Accountability

by Joseph Fiochetta There are several critical times during a customer’s relationship where …

Defining ‘Moments of Truth’ in a Business Customer’s Lifecycle

If you aren’t doing so already, casually survey all clients before they cash …

Marketing Idea #73: The Casual Survey

Conduct exit interviews anytime you have an employee submit his resignation. In conducting …

Marketing Idea #74: Exit Interviews Are a Must

Mystery shop your competition. Mystery shopping is shopping with your competition, under the …

Marketing Idea #75: Mystery Shoppers