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Category: Surveys and Determining ROI

10 Steps to Creating an Atmosphere of ROI Accountability
Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A …

10 Steps to Creating an Atmosphere of ROI Accountability

marketing ideas romancing the customer
by Joseph Fiochetta There are several critical times during a customer’s relationship where …

Defining ‘Moments of Truth’ in a Business Customer’s Lifecycle

Marketing Ideas Casual Survey
If you aren’t doing so already, casually survey all clients before they cash …

Marketing Idea #73: The Casual Survey

Marketing Ideas Exit Interviews Are a Must
Conduct exit interviews anytime you have an employee submit his resignation. In conducting …

Marketing Idea #74: Exit Interviews Are a Must

Marketing Ideas Mystery Shopper
Mystery shop your competition. Mystery shopping is shopping with your competition, under the …

Marketing Idea #75: Mystery Shoppers

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