Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A …
Category: Surveys and Determining ROI
by Joseph Fiochetta There are several critical times during a customer’s relationship where …
Defining ‘Moments of Truth’ in a Business Customer’s Lifecycle
If you aren’t doing so already, casually survey all clients before they cash …
Marketing Idea #73: The Casual Survey
Conduct exit interviews anytime you have an employee submit his resignation. In conducting …
Marketing Idea #74: Exit Interviews Are a Must
Mystery shop your competition. Mystery shopping is shopping with your competition, under the …
Marketing Idea #75: Mystery Shoppers
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