Find Your Voice

Find Your Voice

Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more

Marketing Value

What Have You Done For Me Lately? While not all advertising we see, hear, taste, smell or feel makes us better people after the experience, all of it is felt at some level—if it can pierce through the marketing mayhem and reach into our spheres of awareness, that is. So how do … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Proper Insurance Can Help Your Brand or Small Business Marketing

Proper Insurance Can Help Your Brand or Small Business Marketing

A fascinating new study on shifting customer insurance demands in the digital age from Accenture looked at over 33,000 insurance customers in 18 different markets, in order to identify the latest trends and types of customers. Since we’re talking business insurance here, let’s assume that extrapolating the findings of the survey to … Read more

Ten Smart Effective Uses for Twitter

Ten Smart Effective Uses for Twitter

Twitter is one of the biggest and most popular social media platforms in this generation. People usually use it to post their thoughts and photos, share links of other websites, and to participate in certain discussions as well. We are certainly aware of news being made on Twitter with the like of … Read more

Top 5 Marketing Strategies for Insurance Companies

marketing strategies for insurance companies

Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your business to reaches that are usually far beyond your grasp. But … Read more

3 Ways to Create A Successful Video Campaign

video campaign

It’s hard to go onto any website these days without seeing a video. Whether it’s a funny video on social media, a clip from your favorite show or a campaign advertisement, they seem to be everywhere. But why are we surprised? With the space for written, audio and visual content, videos provide … Read more

Infographic: Top Tips to Make Videos Viral

marketing ideas top tips make viral videos header

Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of going viral. While the many ‘cat videos’ … Read more

5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

Infographic: Ecommerce Checklist

infographic ecommerce checklist header

Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their details. Getting the conversions can be a tricky business so we at … Read more

Infographic: In-Store Retail Apps Are Heating Up

infographic in store retail header

The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially … Read more

Maybe You’re Not a Guru

not a guru

  “An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’. A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious … Read more