What to Look for in a Web Design Company

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You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more

Converting Prospects to Customers

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more

Find Your Voice

Find Your Voice

Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more

Eight Email Marketing Sins Sure to Shorten Your Mailing Lists

Eight Email Marketing Sins Sure to Shorten Your Mailing Lists

You’re about to hit ‘Send’ on your latest brilliant email solicitation. You want everyone on your mailing list to sign up for your “highly anticipated” workshop, buy your “amazing, not-available-in-stores” product and subscribe to your wonderful “breakthrough” service. You know it’s exactly what your audience needs to make their lives complete in … Read more

Google Is Not the Only Holy Grail When Promoting Websites

Google Is Not the Only Holy Grail When Promoting Websites

Scenario: A company launches a website and quickly determines no one is visiting. Wasn’t building that pretty website enough to create throngs of customers beating down the doors? Enter the small business owner’s foray into the world of promoting their website. This is alien ground, to be sure. Most folks have a … Read more

The Slippery Slope of E-newsletter Marketing

So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more

Marketing Value

What Have You Done For Me Lately? While not all advertising we see, hear, taste, smell or feel makes us better people after the experience, all of it is felt at some level—if it can pierce through the marketing mayhem and reach into our spheres of awareness, that is. So how do … Read more

7 Offline Marketing Strategies

Offline Marketing Strategie

For many businesses, internet marketing takes the driving seat when it comes to attracting eyeballs. While consumers do spend a big portion of their time surfing the web these days and using mobile these days, it doesn’t mean having an online presence is the only way to reach them. The reality is, … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Snapchat Marketing: Connecting Businesses with Millennials

Connecting Businesses with Millennial

Introduction Snapchat is considered a great platform for businesses to connect a youthful target consumer audience. Better known for its disappearing or ‘snap’ messages, Snapchat attracts a large number of young people who share images and videos to let others know about their daily activities as they happen. Many entrepreneurs either don’t … Read more

Classic Online Marketing Methods Still Used Today

Marketing Methods

Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments on a peer’s blog is also a good way to add … Read more