Rebuttal: Free Samples

Marketing Ideas Free Samples

In response to Seth Godin’s “Free Samples” post, May 11, 2012: Free samples It bothers me to watch the hordes at the farmer’s market, swooping in to each booth, grabbing a sample and walking away. The thin slices of handmade rye bread, or the perfect strawberries or the little glasses of juice—all … Read more

Marketing Defined Mocketing

mocketing mo·cket·ing [mah-ki-ting] noun, verb. 1. the act of selling with mock-ups. 2. pitching an advertising concept to a client or stakeholder using mock-ups. 3. “marketing” when said with an eastern New England accent.

Marketing Defined Backliking

backliking back·lik·ing [bak-lahyk-ing] verb, alt. back lik·ing, back-lik·ing. 1. in social media, stating public approval in return for receiving a statement of approval. 2. reciprocal approval, as opposed to a true statement of significant personal, cultural or semantic interest.

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Editorial Reviews

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and … Read more

Marketing Idea #80: Send Cards

Marketing Ideas Send Cards

Send greeting cards to mark social events, such as holidays, wedding anniversaries, or birthdays. This adds a personal touch that will be remembered. Tip 1: Too busy to fill out all the cards? Hire it out. These services are available. Tip 2: You know those custom cards you had printed out? If … Read more

It’s Good to be Small Sometimes

It’s Good to be Small Sometimes

Small business owners and start-ups actually have something of an advantage over larger corporations. When a start-up makes a marketing mistake on a shoestring budget, it’s easily corrected as long as it’s dealt with quickly. When a large corporation puts millions of dollars behind a mistake, the mess and long-term damage to … Read more

Marketing Idea #53: Start a Sidewalk Sale

Marketing Ideas Sidewalk Sales

Just because you provide a service instead of a product, it doesn’t mean you can’t participate in sidewalk sales. Use sidewalk sales to: Get to know your neighborhood and its foot traffic. Educate the public on what you do. Survey the public for what they want. Get suggestions and ideas from people … Read more

Marketing Ideas #26-29: Name Tags

Marketing Ideas Nametags

Here are some tips for dealing with name tags: Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, … Read more