Increase Your Blog’s Traffic in 7 Ways

increase blog traffic ideas

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate … Read more

3 Case Studies that Highlight the Success of Using Content Marketing

content marketing ideas

Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B marketers planning to increase their content marketing strategy in 2016, according to a Contently … Read more

Infographic: Top Tips to Make Videos Viral

marketing ideas top tips make viral videos header

Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of going viral. While the many ‘cat videos’ … Read more

5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

Infographic: Ecommerce Checklist

infographic ecommerce checklist header

Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their details. Getting the conversions can be a tricky business so we at … Read more

Infographic: In-Store Retail Apps Are Heating Up

infographic in store retail header

The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially … Read more

Maybe You’re Not a Guru

not a guru

  “An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’. A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious … Read more

Blog to Grow Your Email List

email marketing

Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb. Guys, I’ve been marketing online, I’ve been marketing in the online and offline worlds for over 20 years, right? So I should know this stuff. I should know this one little jewel, … Read more

Is It Our Job to Educate Businesses in Tactical SEM?

Is It Our Job to Educate Businesses in Tactical SEM

by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and … Read more

Making Your Site Search Engine Friendly (Spiderability)

Making Your Site Search Engine Friendly

by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site … Read more

More Tips on SEM and SEO

More Tips on SEM and SEO

Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the image, not be a summary of the article. Use H1, … Read more

When Do Cookies Expire?

When Do Cookies Expire

Cookies will either time out on their own, OR your browser will clear them out (manually or automatically). Take Firefox, for example. In your menu bar, go to Tools> Options…> Privacy and look at the cookies area in this panel. You can clear your private data (including all cookies) by hand or … Read more