Marketing Idea #54: How to be Arrested for Fundraising

Marketing Ideas Arrested for Fundraising

A number of good causes offer a “lockup” program to enlist members of the community in raising funds. The idea is to publicize a mock arrest and jailing (though you may really be handcuffed and driven to the local jail in a police car) in exchange for “bail” (contributions to the cause). The arrested then contacts the members of his own network to solicit for a set amount of funds in return for his freedom. Once bail has been made, you’re set free. If you can’t be away from your job, there’s often a “house arrest” option. Sign yourself up, and publicize it as widely as you can. You’re gaining a life experience, a wonderful story, and good karma.

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