Marketing Idea #31: Know Your Neighbors

know your neighbors

Especially in a retail environment, it is important that retailers work together to synchronize and support each other’s activities. Likewise, the same can be true of strategic partners, where physical location isn’t as important as reciprocal efforts. If you haven’t taken the time to meet your neighbors (e.g., the businesses on your block, in your complex, in your part of town), you’re missing out on a great opportunity. Building relationships with these folks will lead to the ability to refer business to them, as well as the opportunity to receive referred business from them.

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