In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article.
Explanation: This serves two purposes. First, you’re able to save your precious newsletter real estate for packing in more articles, news, or offers. Second, you’ll be able to track the interest in each article (and therefore, each topic being presented) as people click through to your site.