Especially if you’re a nonprofit, public service announcements (PSAs) can go a long way to getting the word out about your latest effort. PSAs are often aired on local radio and TV stations, and often placed in newspapers. They often raise awareness of topics important to their audience through funny, emotional, or compelling thirty- to ninety-second productions. As long as the announcement has benefit to the public, and as long as it’s not gratuitous self-promotion, the media agency will likely mention it to their audience.
Example: “That’s Public Health” PSA (approximately fifteen seconds)
Ever have a vaccination? That’s public health.
Expect the water from your tap to be safe? That’s public health.
Ever taken your baby to a clinic for a checkup? That’s public health.
Think public health has never touched your life?
A message from ________________________
(Thank you to the National Association of County and City Health Officials (NACCHO) for their contribution to this idea.)