Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your clients fill out the address information for their next reminder at the time of checkout.
Tip: Go one step further and hand them a sticker with the date of their next appointment, for easy placement in their wall calendars.
Example: Oil-change shops are great at this. They are always certain to leave those little window clings on your windshield for easy reference. As a result, you always know exactly when you’re due for a visit!
Better: Send them their calendar appointment electronically. (You are collecting their e-mail addresses, right?)