Everything You Need to Know about Influencer Marketing

An influencer-promoting-her-brand

Influencer marketing is on the rise. Customer behavior especially on social media platforms nowadays is mostly driven by influencer marketing. Today, it has become a core marketing strategy that has made millions for brands and companies. Experts suggest that it will only increase with time.  However, when it comes to running an influencer … Read more

Tips to Develop a Niche Marketing Strategy


Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more

Traditional Marketing vs Digital Marketing: Which one is right for you?

While marketing budget is an important factor for any business, spending it the right way to make the most of it is crucial. There are two popular marketing techniques used by businesses, traditional marketing, and digital marketing. Depending on the business’s size, type, and budget, it can choose either of the two. … Read more

Advantages and Disadvantages of Product Launch

executing a successful product launch

A product launch is an exciting and fun way to release a new product, as it may come in the form of an event that organizes games, competitions, or raffles that customers can join in. However, a product launch is not just full of happiness and enjoyment, as there is a lot … Read more

Tips For Creating Controversial Marketing Campaigns

team with marketing e-solutions

Using controversy as marketing may sound risky, but it converts well when you execute your strategy right. As controversial marketing can ruin your brand reputation, it is essential to know the dos and don’ts for a successful campaign. Hence, here are some tips on how to start a marketing campaign that is … Read more

Tips to Grow Brand Awareness Through Social Media

Picture of diverse people thinking about brand marketing

Tips for brand awareness through social media might feel a bit retro right now. However, the truth is that many brands struggle to stand out.  With more than 3 billion expected consumers of social media in 2021 and Sprout’s 2018 Social Index highlighting brand awareness as a top marketing priority, the struggle … Read more

A Guide to Predictive Marketing


Many well-known global companies rely primarily on predictive marketing. Having an effective analytics model makes it easier to analyze customer behavior and trends.  Predictive modeling is the process of extracting data and using probabilities to predict outcomes. The model contains variables that act as outcome predictors. Then a statistical model is developed … Read more

Boosting Local Sales with Google Maps


Most Internet users today are looking for information about local businesses and their products. It is estimated that 4 out of 5 users mostly search locally on mobile devices. When the results are displayed, there is a main section showing the location, address, opening hours, phone number, customer reviews, and other details. … Read more

Tips to Maximize Your Marketing Efforts


The point of this article is to endorse the notion that marketing is an ever-changing field. What worked a few years ago may not be relevant today. If you continue to succeed, you should be ready to adapt to change. Reaching your target audience through the right channels and delivering the right … Read more

Why Does Product Classification Matter

Why Does Product Classification Matter

Accurate product data is an essential part of a consumer’s purchasing decision. From search results to conversions, brand awareness, product benchmarking, and final purchase, clarity, availability, and clear product information help customers make purchasing decisions. That’s why it is important to organize and categorize product information for customer service. The process of … Read more

Motor Trade Insurance To Suit You

Motor Trade Insurance To Suit You

Our job is to arrange an insurance package for the motor trades industry that suits your budget and needs. It is very essential to have a motor trade policy for this kind of business to ensure protection against possible faulty workmanship that may cause property damages. We deal with a wide range … Read more

Best Ebook Formats for Marketers


Ebooks are one of the best ways to build trust and professionalism in your niche. Chances are you have already published several blog posts or articles that you can edit and include in your eBook. Or you have years of research and work experience to help you create something worthwhile.  Anyway, it … Read more

How Can Yelp Help Small Businesses

How Can Yelp Help Small Businesses

Are you living in fear of Yelp? Some small business owners seem to be looking at reviews and testimonials online at terrible moments than devoted to an IRS audit. This is a big mistake because Yelp has a huge impact on consumer buying behavior. Small businesses have long relied on word of … Read more

5 reasons why a website is important for your business

5 reasons why a website is important for your business

For the development and promotion of your brand, it’s necessary to create a quality website. A company website is the face of your brand. It’s where people will find out about your business – what exactly you do, what you offer and more information on things that interest them. Having a quality … Read more

Creative or Unusual Ideas for Marketing Your Golf Course

beautiful golf course

Marketing a golf course can be pretty difficult in today’s era, as there are dozens of competitors out there that will make it hard for your business to stand out. However, there are a few creative and unusual ways for you to market your golf course in order for you to be … Read more

Are There More Than 12 Brand Archetypes?

discussing the intricacies of the business

Most successful businesses have a brand archetype, and the archetype that they choose will dictate their marketing strategies, their approach to consumers, and their goals in maintaining profits. If you want to choose a brand archetype for your newly-formed business, there are actually twelve of them. These twelve archetypes are The Innocent, … Read more

Reasons to Know Your Brand Archetype

an identification card that shows a person’s identity

Knowing your company’s brand archetype is important, as it would actually give your company a sense of identity that will allow it to flourish in the industry that it belongs in. Moreover, knowing the company’s brand archetype also has plenty of benefits in the different aspects of the business, and these aspects … Read more

How a Logo Can Make or Break a Business

logos of popular social media apps

When you think about a few of the most popular companies in the world, like Apple, Google, Coca-Cola, and Nike, the first thing that will immediately come to your mind is their logo. Logos are what can make or break a business, as they are usually the ones that make the companies … Read more

Does It Help to Have a Celebrity Advertise Your Product?

Hollywood sign in Los Angeles

Celebrity endorsements are becoming more popular in today’s era, as celebrities are actually effective in enticing their fans or even other people from buying the products they advertise. However, having celebrities to advertise your products does not always mean that you will have increase profits, as there are plenty of pros and … Read more

Can Non-Profit Organizations Use Affiliate Programs?

affiliate marketing

Most non-profit organizations in today’s era use affiliate programs to gain money without relying too much on donations, as donors don’t actually appear every day to give money for the organization. In order to get money to fund projects and other causes, some organizations would sign up to affiliate programs, which can … Read more

How Affiliate Programs Can Benefit Non Profit Organizations

different aspects of a non-profit organization

During the time when the internet was not as widely used as it is today, it was quite difficult for non-profit organizations to earn money that is needed to continue funding their cause. But, thanks to the internet and the World Wide Web, non-profit organizations have found a way to raise money … Read more

Tiktok likes

Tiktok likes

Paid likes for people who know exactly what they want from posting on TikTok: If you have been having some kind of troubles while trying to promote yourself on TikTok or if you have just started out and you need a decent leg-up to attract other users’ attention we have an idea … Read more

The Best Marketing Strategies for Online Gambling

poker cards with laptop

Despite the negativity surrounding gambling, it is still one of the most profitable industries in the world, as millions or even billions of players are still visiting casinos and playing their games. However, most casinos would often lack proper marketing strategies to entice beginners or new players to go to their casino, … Read more

Converting Prospects with Great Landing Pages

It’s not enough that you have a website and then passively wait for the right people to come to you. In today’s cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, compelling and relevant online content is a sure … Read more

Email Marketing – How to Win

Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever.  Anyone may argue that compared to social media marketing or mobile marketing, email marketing is less effective. … Read more

Internet Marketing – What Is It?

Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more

Landing page Best Practices

Landing page Best Practices

From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your landing pages. The best landing pages … Read more