The Evolution of the Microsoft Logo

Microsoft logo

For most businesses, a logo is an essential part of their branding – it’s the visual shortcut to the brand’s trademark. A logo can either make or break a business. However, A well-designed logo creates a strong impression on the consumers and enables them to identify the company more easily. It also … Read more

How Has McDonald’s Branding Strategy Changed Over the Years?

McDonald’s branch

It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more

The Psychology of Branding

Brand identity book beside keyboard and laptop

Everything in our environment has been designed and built with the psychology of the consumers. We don’t realize the psychology of branding but the office lights emit a cool-colored light because they make people more alert than other lights. If the walls and other interior elements are blue, then it might not … Read more

What Is Guerilla Marketing?

Modern-day Marketing

you a fortune? The answer you are looking for is two words: Guerilla Marketing. The term guerilla conjures up images of sabotage, raids, and conflict. Pair it with the word ‘marketing’ and it results in even more confusion. However, guerilla marketing involves none of that.  It is essentially an unconventional form of … Read more

Ultimate Guide to Social Media Marketing

Woman looking for a brand page on Facebook

We live in a digital age where we are exposed to social media every day. Social media networks allow us to communicate and share content in real-time, efficiently, and quickly. When you look at social media platforms in terms of marketing for a business, then it is regardless of size. Social media … Read more

Types of Buyers & How to Sell to Them

The purchasing decision model

Buyer types are differentiated based on spending habits. While some people love to spend money needlessly or unnecessarily, others are a bit rational and focus on making the wisest decision. Additionally, buyer types also reflect consumer behavior.  Consumer behavior defines different habits and preferences. This means that for any business to flourish, … Read more

Does Neuromarketing Really Work?

Marketing Strategy written on a paper

“The customer is always right.” Every businessman has heard this statement at least once in their life. And why shouldn’t they? The idea is 100 percent true. Without loyal customers, a business is nothing. Apart from purchasing products and usage of services, a customer’s feedback must be worth a million to any … Read more

Ultimate Guide to Successfully Rebranding Your Brand

A Coca-Cola can in front of a red background

Running a business is not a child’s play. No matter how easy it may seem in the noir dramas where some high-profile criminal sets up a whole business within weeks, that is not the case. Setting up a business requires more than tons of money, and more often than not, it requires … Read more

Top Benefits of Marketing Automation

Digital Marketing

Marketing automation is the process of streamlining your marketing efforts by using software that automatically processes and analyzes data. Over the last few years, the popularity of marketing automation has only witnessed a rising trend with businesses focusing most of their efforts on implementing and adopting such techniques and systems.  This helps … Read more

Inbound Marketing vs. Outbound Marketing

Team lead explaining something from whiteboard to the members

If you ever have been responsible for producing and updating the business marketing strategy then you know that how easy it is to get overwhelmed by the advice and information. You think over the ideas of making an eye-catching poster or you want to talk to the potential customers at an industry … Read more

What is Conversational Marketing?

Modern Day Marketing

Conversational marketing is a new marketing tool used by businesses to improve user experience and achieving more sales. It is becoming increasingly popular since businesses are looking to cut costs and build strong relationships with the audience from the beginning. It is a technique with no-strings-attached human conversation. With its popularity on … Read more