Marketing ideas for the shoestring bourgeoisie.
The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced … [Continue reading]
"An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a 'brand'. A lot of people following this brand advice, creating blog posts and … [Continue reading]
Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact … [Continue reading]
Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb. Guys, I've been marketing online, I've been marketing in the online and offline worlds for over 20 years, right? So I should know … [Continue reading]
So maybe you've gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the … [Continue reading]
At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for fundraisers to get by. The sting of the Great … [Continue reading]
Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence … [Continue reading]
Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is … [Continue reading]
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning and careful execution to get it right. Click here to view an enlarged version of this … [Continue reading]
by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I … [Continue reading]
by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able … [Continue reading]
The December 2014 Webs Small Business Digital Trends Survey revealed that 63 percent of small businesses use digital tools to market to customers. When marketing online, businesses must present a coherent look and feel to successfully connect with … [Continue reading]
Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the … [Continue reading]
Cookies will either time out on their own, OR your browser will clear them out (manually or automatically). Take Firefox, for example. In your menu bar, go to Tools> Options...> Privacy and look at the cookies area in this panel. You can clear … [Continue reading]
by Lori Saitz According to Dictionary.com, the definition of the adverb “consistently” is “in a systematic or consistent (reliable, steady) manner.” No matter what you’re doing, doing it consistently is the key to success. Now that I just wrote … [Continue reading]
by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve … [Continue reading]
by Amanda Chocko How do you answer the question, "What do you do?" When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from … [Continue reading]
by Jamie Kiley Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet! We're going to go back to the … [Continue reading]
by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of … [Continue reading]
Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, "Many marketing managers are failing their employers." ("Ambidextrous Marketing" by John A. Quelch, October 12, 2005) … [Continue reading]
Especially in a retail environment, it is important that retailers work together to synchronize and support each other's activities. Likewise, the same can be true of strategic partners, where physical location isn't as important as reciprocal … [Continue reading]
by Jack Pyle, Fellow PRSA No leadership skill is more important than the ability to be persuasive; to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be … [Continue reading]
from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The … [Continue reading]
The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online … [Continue reading]
Ah, to make money blogging. It's one of the holy grails of the Internet community. We write, therefore we are--but we would rather our loquacious posts pay the bills too. Really, is that too much to ask? Want your words working for you? Here are a … [Continue reading]
Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective … [Continue reading]
Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with … [Continue reading]
Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now. As our brains act like a sieve, creating engaging content in any industry … [Continue reading]
Having a home based business sounds great. In theory, it is wonderful to stay home, raise your children, and also support them with your business. However, it can be very challenging. Many people struggle to find a balance between work and family … [Continue reading]
If you're operating a home based business, you probably don't have anyone working alongside you. Which is nice in the fact that you don't have to bother with managing anyone. However, once you start to pick up a lot of business, you might feel … [Continue reading]