Ever wondered what’s the oldest running company in the world? In business schools, students are taught that most businesses last only less than two decades. An American company only lasts 50 years in the last century, and just 15 years today. However, there are more than 21,000 Japanese companies that have surpassed … Read more
Today’s consumers are now spending their time online. In recent years, internet usage by adults has increased drastically, which means businesses must begin investing in digital marketing and reap dramatic results. Remember, marketing entails meeting customers at the right place and time. As such, there’s no other place for businesses to engage … Read more
Every time we would talk about blenders, Vitamix blenders will always come up in the conversation. It’s no argument that the majority of the blender owners would dream of having a Vitamix blender added to their kitchenware. Vitamix was able to cement its brand by promoting health and wellness for everyone; they … Read more
The logo is an important part of a business, as it is through that artwork with the name of the brand where people can recognize the services that your company provides and the products you sell. Creating a logo is usually part of a business’ marketing strategy, as it can also be … Read more
The logo is considered an essential part of the business since it is supposed to represent your brand to any consumers that don’t know anything about your products or services. With just looking at the company’s logo, many consumers would already judge if your business is good enough for them, which is … Read more
Most designers would tell you that it is difficult to design a logo, and it is much harder for those without any experience of designing one. Its difficulty is not attributed to its creation, but for its purpose, as it serves as the most important part of a business. The logo is … Read more
When people think about some of the most famous brands or companies in the world, the thing that will come first in their minds are the brands’ logos. The logo is the one that serves as the gateway for consumers to know the brand, and a striking and recognizable logo is often … Read more
Effective branding creates a good company. But, what exactly is it, and why is it necessary to develop a brand for your business? Branding is a summation of people’s perception of the company’s reputation, customer service, logo, and advertising. In short, branding is everything. When thinking of your brand, you should consider … Read more
A logo is a business entity, its front door, first impression, and a greeting to its customer. For some, good logos define a brand, make them stand out, and separate them from the other competitors in the industry. As such, brands work hard and meticulously on designing their logo to ensure that … Read more
Are you thinking of starting a small fashion business, but you’re having problems working on marketing strategies? Well, for starters, one of the best methods that you should do is to own a nice-looking, sleek, and chic fashion logo that will drive people’s attention to your small shop. If you’re going to … Read more
When you see a brand, what instantly gets your attention? Pretty sure you will answer the brand’s logo. Even if the brand’s name is not integrated into the design, most probably people can recall and recognize a brand through a logo. Your logo is your brand’s forefront—the one that gets ingrained in … Read more
Contrary to popular belief, branding is not only about the logo. Having a logo is just the start of your branding journey. If you feel stuck after creating your logo for your business, make sure to read further to find out which steps should you take. What is branding? Spoiler: It’s not … Read more