Marketing Ideas 101

More Tips on SEM and SEO

Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the … [Continue reading]

When Do Cookies Expire?

Cookies will either time out on their own, OR your browser will clear them out (manually or automatically). Take Firefox, for example. In your menu bar, go to Tools> Options...> Privacy and look at the cookies area in this panel. You can clear … [Continue reading]

The Importance of Consistently

by Lori Saitz According to Dictionary.com, the definition of the adverb “consistently” is “in a systematic or consistent (reliable, steady) manner.” No matter what you’re doing, doing it consistently is the key to success. Now that I just wrote … [Continue reading]

Educate Your Customers, Grow Your Revenues

by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve … [Continue reading]

Developing Your Introduction

by Amanda Chocko How do you answer the question, "What do you do?" When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from … [Continue reading]

6 reasons why a website is critical to your business

by Jamie Kiley Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet! We're going to go back to the … [Continue reading]

Benefits of Link Building for Your Business Website

by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of … [Continue reading]

10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, "Many marketing managers are failing their employers." ("Ambidextrous Marketing" by John A. Quelch, October 12, 2005) … [Continue reading]

Marketing Idea #31: Know Your Neighbors

Especially in a retail environment, it is important that retailers work together to synchronize and support each other's activities. Likewise, the same can be true of strategic partners, where physical location isn't as important as reciprocal … [Continue reading]

Boost your credibility as a leader

by Jack Pyle, Fellow PRSA No leadership skill is more important than the ability to be persuasive; to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be … [Continue reading]

The Basic Argument for Advertising in a Recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The … [Continue reading]

Infographic: Digital Coupons

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online … [Continue reading]

How to Make Money Blogging

Ah, to make money blogging. It's one of the holy grails of the Internet community. We write, therefore we are--but we would rather our loquacious posts pay the bills too. Really, is that too much to ask? Want your words working for you? Here are a … [Continue reading]

Infographic: The Art of Window Displays

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective … [Continue reading]

Infographic: Mobile Market Domination

Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with … [Continue reading]

How to Create Engaging Content as a Finance Professional

Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now. As our brains act like a sieve, creating engaging content in any industry … [Continue reading]

How to Stay Motivated In Your Home Based Business

Having a home based business sounds great. In theory, it is wonderful to stay home, raise your children, and also support them with your business. However, it can be very challenging. Many people struggle to find a balance between work and family … [Continue reading]

Should Your Home-Based Business Outsource Work?

If you're operating a home based business, you probably don't have anyone working alongside you. Which is nice in the fact that you don't have to bother with managing anyone. However, once you start to pick up a lot of business, you might feel … [Continue reading]

Tips For Raising Kids and a Home Based Business

Working from home can be a blessing for many but there are many disadvantages also. Many people think that they can have a successful home based business while watching their kids at the same time. This can make for long and challenging days filled … [Continue reading]

Building Customer Loyalty

by Jack Pyle Four years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work … [Continue reading]

5 Tips for Choosing a Web Designer

by Jamie Kiley If you're in the market for a new website, one of the first things you'll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it's important to know how to determine which is … [Continue reading]

Keep This in Mind When Starting a Home Based Business

So! You've decided to push off into the seas of high adventure and being your own home-based business, eh? There are numerous benefits to owning your own business, especially one that allows you to work from home. If you’re interested in starting a … [Continue reading]

Color: One of the Greatest Marketing Ideas

In the world of marketing, there are good ideas, and there are great ideas. Yet, even some of the greatest marketing ideas change over time. One of the greatest marketing ideas that has changed over time is the simple concept of color. Color to … [Continue reading]

6 Quick Steps to Improve Small Business Cash Flow

Eighty percent of small business owners receive late payments for services rendered, a 2011 survey by PaySimple found. When money is late coming in, it directly affects the small business owner's cash flow and can negatively impact inventory, and the … [Continue reading]

Freelancing a Path to Freedom & Happiness

Setting up a freelance business is one of the best ways to put your skills to work in an environment completely under your control. Whether you start your own business as a part-time enterprise or as the primary way to make a living, it helps to know … [Continue reading]

5 Great Guerrilla Marketing Ideas

Guerrilla marketing requires imagination and a great creative team. This type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla marketing think … [Continue reading]

Personal to Pro: Selling Ideas Like a Motivational Speaker

One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This … [Continue reading]

Brand Conversations: Not Just On Your Twitter Feed

Are you in charge of running a company's social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with … [Continue reading]

Marketing Idea #127: Silent Auctions

Not only do silent auctions bring in money for your cause, they can also be a great marketing idea for nonprofits seeking new donors. Because you'll need to do a little pavement-pounding to collect the items up for bid, you'll have the opportunity to … [Continue reading]