Marketing Idea #83: Tradeshow Giveaways

Marketing Ideas Tradeshow Giveaways

The best and most obvious reason for visiting some tables at trade shows is for the free giveaways. You will find that many people will make the rounds to collect the free stuff. In some cases, the booths without free giveaways may experience lower traffic as a result. It’s a cheap ploy, … Read more

Marketing Idea #91: Send Reminders!

Marketing Ideas Send Reminders

Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your clients fill out the address information for their next reminder at the time of checkout. Tip: Go one step further and hand … Read more

Marketing Ideas #59-66: Event-Goers Love Attention to Detail

Marketing Ideas Event Attention to Detail

Don’t skimp on the small stuff when you’re producing an event. People will always expect certain things, and if they’ve paid to be there, they have a right to expect those things. #59: If you have an event or seminar, provide beverages, a coat rack or coat check, and snacks. #60: Validate … Read more

10 Great Office Fundraiser Ideas

Marketing Ideas Office Game Ideas

1. Create a Recipe Book Everyone brings in a favorite family recipe which is then compiled into a single document, beautified, and published for resale. To execute this fundraiser Send around a sign-up sheet so you can get a feel for the kinds of dishes people would like to contribute. Have the … Read more

Marketing Idea #51: Window Display Contest

Marketing Ideas Window Display Contest

Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your product or service. Maintain a guestbook to track traffic and build your contact database.

Marketing Ideas #26-29: Name Tags

Marketing Ideas Nametags

Here are some tips for dealing with name tags: Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, … Read more