Marketing Ideas #26-29: Name Tags

Marketing Ideas Nametags

Here are some tips for dealing with name tags: Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, … Read more

Marketing Idea #75: Mystery Shoppers

Marketing Ideas Mystery Shopper

Mystery shop your competition. Mystery shopping is shopping with your competition, under the cover of anonymity, with the intent of seeing how they perform. Consider this marketplace espionage. While much less direct than simply introducing yourself and swapping stories about successes and follies, this still gives you vital information about what they’re … Read more

Marketing Idea #72: Create a Public Service Announcement (PSA)

Marketing Ideas Public Service Announcement PSA

Especially if you’re a nonprofit, public service announcements (PSAs) can go a long way to getting the word out about your latest effort. PSAs are often aired on local radio and TV stations, and often placed in newspapers. They often raise awareness of topics important to their audience through funny, emotional, or … Read more

Marketing Idea #55: Host an Adult Spelling Bee

raise money

Host an adult spelling-bee competition to help raise money for your cause. Much like a walk-a-thon, participants are called upon to gather donations from their support network, based on the number of words they spell correctly, as opposed to donating so much money for each mile walked. Conduct the event on a … Read more

Marketing Idea #12: Accept Credit Cards

Marketing Ideas Accept Credit Cards

Why is it, in this day and age, that there are still some stores and restaurants that don’t accept credit or debit cards? This is the epitome of making it difficult for your customers to do business with you. There is nothing worse than to make it through an entire meal, only … Read more

Marketing Idea #68: How to Write a Press Release

Marketing Ideas How to Write a Press Release

A news or press release about a new program or event is a wonderful way to inform the local media and its audience about your latest efforts. Before you do this, however, you must know exactly what your intent is for your news release. Make sure you can answer the following questions: … Read more

Marketing Idea #86: The Fortune Cookie Effect

Marketing Ideas Fortune Cookie Effect

Use the Fortune Cookie Effect. Engage your customers with a collection of cute or hidden messages in your packaging. Chocolates, fortune cookies, ketchup and beer are just some of the products that have successfully used this technique for drawing interest to their branding. The idea is to embed a message into your … Read more

Marketing Ideas #30: Join a Networking Group

Marketing Ideas Join a Networking Group

Join a networking and referral group like Local Business Network (LBN) or Business Networking International (BNI). This may also take the form of joining a local business association, rotary, or other similar group. Joining these groups offers you an opportunity to meet and network with other small-business owners in the spirit of … Read more

Marketing Idea #92: Videotape Your Event

Marketing Ideas Video Your Event

Step 1: Get quotes from people at several of the local video shops, interview them, and look at their portfolios. Pick the one that you feel best about. Step 2: Have them videotape your seminar and make it web-ready. Ask them to send you all raw and edited footage. You should have … Read more

Marketing Idea #5: Follow Your Customers

Marketing Ideas Follow Your Customers

In the client database you should already be maintaining, track who ordered what service or product and when. This will assist you when you reach out to those customers again. With this knowledge, you will have a better understanding of what they do as well as what has been important to them … Read more

Marketing Idea #11: Tell Your Story

Marketing Ideas Tell Your Story

Tell your story. Oftentimes, in our attempt to be consummate professionals, we are leery of telling our story (why you do what you do, what makes you tick, what ticks you off, and so on). As any seasoned public speaker will tell you, stories have a way of intimating us with our … Read more

How to Use Blog Comments to Build Backlinks

Marketing Ideas Blog Comments

When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results. When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as … Read more