From the golden arches that grace every highway to the iconic “I’m lovin’ it” jingle, McDonald’s has left an indelible mark on the fast-food industry. But before Ronald McDonald and Happy Meals, a humble logo started it all. The evolution of the McDonald’s logo is a fascinating journey through design, branding, and … Read more
Digital marketing has revolutionized the way companies build customer awareness and promote their products or services. Gone are the days of relying solely on traditional marketing channels; today, businesses have a world of online tools at their disposal to reach new audiences, engage existing customers, drive high-quality traffic, and boost sales in … Read more
Digital marketing has transformed how businesses interact with customers and promote their products or services in an increasingly online world. No longer limited to traditional advertising and marketing channels, companies today have innovative digital tools at their disposal to engage with audiences, build trusted relationships, and drive business growth. This article focuses … Read more
Table of Contents “A hero has faced it all; he need not be undefeated, but he must be undaunted.” – Andrew Bernstein – Philosophy professor and writer[1] Introduction The Hero represents the brand that inspires others to do better. Through great victories, powerful words, or monumental sacrifices, the Hero enacts change. The … Read more
Table of Contents “I understand the common man because I understand me in that regard, at least.” – Vince McMahon – Chairman and CEO of World Wrestling Entertainment [1] Introduction The Everyman, sometimes called the Citizen, is just your average joe. They are empathetic and inherently likeable and relatable. This archetype appeals … Read more
Table of Contents “Exploration is really the essence of the human spirit.” – Frank Borman – United States Astronaut [1] Introduction The Explorer seeks two things: contentment and independence. They seek these two feelings through experiencing new things. They stretch themselves, focus on self-development, and try to answer the deepest of questions. … Read more
Table of Contents “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw – Irish playwright, comic dramatist, and literary critic [1] Introduction The Creator encourages imagination. They push people to look at the world in wonder at what could be. Free-flowing creativity is this archetype’s ultimate goal, … Read more
Table of Contents “Love is the ultimate outlaw. It just won’t adhere to any rules. The most any of us can do is sign on as its accomplice.” – Tom Robbins – American novelist [1] Introduction The Outlaw, or Rebel as it is sometimes called, desires change above all else. Often, they … Read more
Table of Contents “He who is to be a good ruler must have first been ruled.” – Aristotle – ancient Greek philosopher [1] [2] Introduction The Ruler exudes confidence. It is their entire makeup. They are so sure of their products quality and ability to perform as expected that they cannot help … Read more
Table of Contents “Dream no small dream; it lacks magic. Dream large. Then make the dream real.” – Donald Wills Douglas – Aircraft Designer and Builder [1] Introduction The Magician promises something new, unique, and special – the ability to offer people to defy common beliefs and constraints for something better. Also … Read more
Table of Contents “A true lover always feels in debt to the one he loves.” – Ralph W. Sockman – Writer and Pastor [1] Introduction The Lover creates relationships. It makes people feel special and fosters the celebration of all the things that make us human. But the Lover is not just … Read more
Table of Contents “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” – Naomi Judd – American country music singer [1] … Read more