Table of Contents “Cheerfulness is the best promoter of health and is as friendly to the mind as to the body.” – Joseph Addison – English essayist, poet and dramatist. [1] Introduction The Jester aims to make you smile. A certain irreverence permeates their brand, something wholly different from the other archetypes. … Read more
Table of Contents “Innocence is always unsuspicious.” – Joseph Joubert – French Writer and Philosopher [1] Introduction The Innocent focuses on simplicity. They offer simple, concise solutions to problems their customers have. Innocent brands display sincerity and earn the trust of their customers through a past of proving themselves time and time … Read more
Table of Contents “The sage wears clothes of coarse cloth but carries jewels in his bosom; He knows himself but does not display himself; He loves himself but does not hold himself in high esteem.” – Lao Tzu – Chinese philosopher and author of Tao-Te Ching or the Way and Its Virtue … Read more
Table of Contents In our modern times with TV advertising, Internet advertising, print, and traditional signage, there is fierce competition for consumers’ attention. Developing a brand is vital for a business to stand out and attract customers. Focusing on a specific brand archetype helps your branding efforts create a strong bond with … Read more
Table of Contents The great Greek Philosopher, Plato, was behind the concept of. It merges oneself to the environment and enables consumers to personify a particular brand’s product, campaign, or service. On the other hand, Carl Jung believed that humans use symbols to represent their ideas of their world.[1] Even Mythologist Joseph … Read more
Software as a Service (SaaS) can be defined as a model of software delivery that is generally based on a subscription. It is externally hosted and available via the cloud network of the developer. If any person wishes to use Software as a Service, they will have to pay for it in … Read more
Holding raffles are a fun way to raise some funds for your organization. Raffles can be a part of a larger event, held online, or even simply by mail. While it aims to raise more money, it can also help an organization differently. If your organization wants a unique way to promote … Read more
Few things are as time-consuming as fundraising events. To make sure you can raise funds, a strong marketing strategy is important to reach and invite donors and buyers and foster stronger relationships with supporters. It creates positive awareness for your virtual event, and with so many distractions these days, every cause needs … Read more
The manly brand Old Spice has long been a leader in men’s deodorant, and its classic logo is very recognizable. Introduced in 1937 as the Early American Old Spice, the company has reinvented the brand to appeal to a younger demographic to compete with its rival products. Keep reading to learn more … Read more
Even if their brand name isn’t integrated into their design, the powerful logos of big brand names like Mcdonald’s, Nike, and Apple are instantly recognizable. Having a logo is an essential part of making a brand successful, besides having high-quality products and positive referrals. Whether you have a new business or marketing … Read more
All people have a wild side, and the outlaw brand archetype taps into our desire for non-conformity. This archetype for brands includes those who want to stand out against the traditional, mainstream, and “boring” competitors in their category. These brands denounce the normalized and accepted, creating a disruption in their category when … Read more
Table of Contents Generating passive income sources shouldn’t be too hard as there are several options one has in today’s world. From buying properties and renting them to selling your courses online, there is so much that you can do and explore. You can check out all the sources we mentioned above, … Read more