Understanding the Elements of an Impressionable Business Card

Understanding the Elements of an Impressionable Business Card

Business cards are multi-tools that allow you to grow your business and carve a reliable name in your industry niche. It effectively addresses most of your professional needs, including brand recognition, advertising, and also provides rough contact information to create call-to-action. Designing the right business card, though, requires a thorough examination to … Read more

The Basic Argument for Advertising in a Recession

advertising in recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less … Read more

Color: One of the Greatest Marketing Ideas

Color: One of the Greatest Marketing Ideas

In the world of marketing, there are good ideas, and there are great ideas. Yet, even some of the greatest marketing ideas change over time. One of the greatest marketing ideas that has changed over time is the simple concept of color. Color to attract wealth In ancient cultures colors were used … Read more

5 Great Guerrilla Marketing Ideas

5 Great Guerrilla Marketing Ideas

Guerrilla marketing requires imagination and a great creative team as well as the funds.  However funds can easily be covered using car title loans but this type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla … Read more

Brand Conversations: Not Just On Your Twitter Feed

Brand Conversations: Not Just On Your Twitter Feed

Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful … Read more

Did Motorola and Verizon Miss the Mark?

marketing ideas motorola ad

I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?

Marketing Idea #2: What is Your Marketing Budget?

Marketing Ideas Marketing Budget

Set aside money for marketing efforts each year. Don’t use it for anything else. Often, we have a tendency to pull our marketing funds from the same pool of money as our operating funds. This habit can reduce an organization’s ability to market itself when the time is right. Be especially protective … Read more

Marketing Idea #7: Start Joking Around

Marketing Ideas Use Humor

Use humor in regard to your product or service. Poke fun at yourself and get your message across at the same time. Humor relaxes us. It invites us to let down our guard and have fun. If you associate your brand with a Jester brand archetype (also known as the Fool or … Read more

Target Marketing: Speak Directly to Your Target Audience

Marketing Ideas Careers Ad

The other day, I stumbled across an ad that caught my attention. The ad was for Careers 2.0, a site dedicated to programmers and the programming industry. What I found remarkable about this ad was the laser-fine focus it possessed. This ad was so specific about its target audience, there could be … Read more