Understanding the Elements of an Impressionable Business Card

Understanding the Elements of an Impressionable Business Card

Business cards are multi-tools that allow you to grow your business and carve a reliable name in your industry niche. It effectively addresses most of your professional needs, including brand recognition, advertising, and also provides rough contact information to create call-to-action. Designing the right business card, though, requires a thorough examination to … Read more

The Basic Argument for Advertising in a Recession

advertising in recession

from The Wall Street Journal (publication information unknown) View the original article When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less … Read more

5 Great Guerrilla Marketing Ideas

5 Great Guerrilla Marketing Ideas

Guerrilla marketing requires imagination and a great creative team as well as the funds.  However funds can easily be covered using car title loans but this type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla … Read more

Did Motorola and Verizon Miss the Mark?

marketing ideas motorola ad

I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?