Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a … Read more

Infographic: The Art of Window Displays

infographic window display header

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective storyline type displays or they simply let colours or their clothes do the talking, these … Read more

Marketing Idea #41: Brew the Best

Marketing Ideas Tea Time

Always offer fresh, high-quality coffee or tea. Make sure it’s good. It’s this kind of touch that shows you care about your customers. You might also want to offer bottled water for those who don’t care for coffee or tea. There is nothing worse than a company that cares so little about … Read more

Marketing Idea #45: The Power of Aroma

Marketing Ideas Power of Aroma

Create an aromatic environment by using vaporizers or oils. Have you ever walked past a restaurant or cafĂ© and been captured by the rich or appetizing aroma wafting from inside? Studies have shown that customers linger longer in aromatic environments. Our sense of smell is the only sense that isn’t filtered by … Read more