Making Your Site Search Engine Friendly (Spiderability)

Making Your Site Search Engine Friendly

by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site … Read more

More Tips on SEM and SEO

More Tips on SEM and SEO

Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the image, not be a summary of the article. Use H1, … Read more

Benefits of Link Building for Your Business Website

backlink building

by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of advertising, marketing, and customer acquisition for a business. There are many ways … Read more

Marketing Mastery Series: 5 Steps to Powerful Article Marketing

Marketing Ideas Article Marketing

Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing”, here is a quick definition: In exchange for a little sweat and focus, an article author (you) shares their wisdom … Read more

Social Media Gone Bad: I’ll Like Your Page, if You Like Mine

Marketing Ideas Social Media Backliking

An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine … Read more

Marketing Defined Backliking

backliking back·lik·ing [bak-lahyk-ing] verb, alt. back lik·ing, back-lik·ing. 1. in social media, stating public approval in return for receiving a statement of approval. 2. reciprocal approval, as opposed to a true statement of significant personal, cultural or semantic interest.

Dispelling 7 Common SEO Myths

Marketing Ideas SEO Myths

(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO). Myth #1: If you purchase a new domain with maximum information per square inch, you’ll rank higher in the … Read more

How to Use Blog Comments to Build Backlinks

Marketing Ideas Blog Comments

When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results. When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as … Read more