Podcast vs. Blog: What is Right for Your Business?

Podcast vs. Blog: What is Right for Your Business?

When it comes down to marketing, business owners who want to establish an online presence must make several difficult decisions. One of these decisions is whether to start a blog or a podcast to supplement their content. Follow the basic steps as shown in pic for an effective digital marketing. Podcasts and … Read more

Increase Your Blog’s Traffic in 7 Ways

increase blog traffic ideas

By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How am I going to generate … Read more

How to Create Engaging Content as a Finance Professional

How to Create Engaging Content as a Finance Professional

Most people’s attention span is a fraction of what it was just a few years ago. The onslaught of digital tools has made us ‘skimmers,’ just as you may be doing right now. As our brains act like a sieve, creating engaging content in any industry can be a challenge. Creating engaging … Read more

How to Use Blog Comments to Build Backlinks

Marketing Ideas Blog Comments

When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results. When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as … Read more