In today’s digital age, visuals have become a crucial element of effective branding. Studies show that it takes only 50 milliseconds for users to form an opinion about a website based on its visual appeal alone. This highlights the importance of using high-quality, relevant images to shape brand perception. Stock photos provide … Read more
Branding encompasses more than having a logo and throwing in a few flyers and advertisements. Building a brand is sharing what your business is about, from your mission, vision, values, and promise, and conveying what you can offer to your customers. As such, branding is crucial in attracting more people to your … Read more
When you see a brand, what instantly gets your attention? Pretty sure you will answer the brand’s logo. Even if the brand’s name is not integrated into the design, most probably people can recall and recognize a brand through a logo. Your logo is your brand’s forefront—the one that gets ingrained in … Read more
Having a strong brand identity is vital for every business. Whichever industry or field you may be in, your image should outshine your competitors and entice your target consumer’s attention. However, be mindful that branding transcends choosing a slogan or creating a logo. Branding entails conveying the purpose, vision, and everything your … Read more
Since its foundation in Ohio in 1908, Hoover has brought consumers reliable, easy-to-use products and appliances, helping them in their daily household chores and cleaning tasks. Today, it still ranks among the most trusted producers in the American market. It has also established considerable bases in other countries, such as Canada and … Read more
Jaguar is without a doubt one of the most well-known brands in the world. Its sleek, powerful automobiles aren’t simply status symbols; they’re also among the best in terms of quality. But, without a fantastic logo, what good is a great brand? The Jaguar logo is unmistakable, it lives so much to … Read more
Choosing the correct type of logo is crucial in any organization or business venture. First, one should know the different types of logos. There are seven common symbols: lettermark, wordmark, combination, brandmark, emblem and mascot. What is logo? There are two main categories of a logo; one consists of the name or … Read more
If you believe that only big companies and corporations have the “privilege” of bearing a logo, think again! Whether your business is big or small, you need a logo. Creating a logo may not be your top priority when you’ve considered all the factors in building a successful business. Some businesses manage … Read more
Way back then, business cards were the only way to exchange contacts and information during a networking event. But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more
Today a lot of companies are competing for the visitors’ attention. As the time and people with the purchasing power are changing, the commercials and advertisements are getting less and less effective. In fact, according to the research, millennials are not responding to adds compared to the previous generation. On the other … Read more
Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work into your branding efforts in order to reap the benefits. … Read more