brochures | Marketing Ideas 101

Marketing Idea #82: Business Card Brochures

A great rule for a brochure is, “If you can’t say it all on a business card, you shouldn’t say it at all.” (Okay, so it’s not really a rule, but it should be.) Distill what you want to say about your product or service and fit it on a business card. … Read more

Marketing Idea #84: Using Billboards as Brochures

Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so complex? When you get ready to make your billboard investment, don’t insist your billboard become more than a … Read more