Five Businesses Millennials Can Get Into

The world of work is changing rapidly and for millennials there are now businesses and industries out there which didn’t even exist when their parents started work. With more and more millennials saying they want to start their own businesses, there has never been a better opportunity for today’s young people to get into a forward-thinking industry.

Rory from www.promotionswarehouse.com.au knows a thing or two about business, so we asked his advice for this one. Here Rory’s view on five of the most popular types of businesses which this generation can join.

1. Fintech Businesses

With trust in traditional banks at an all-time low, millennials have been attracted to the financial technology sector as the business of the future. Using technology to manage and process finances is a hugely growing sector, with more and more fintech start-ups being created by the millennial generation.

Millennial CEOs are investing in the fintech world to help pave the way for the next generation, investing in companies which make the best use of this type of technology to make other businesses work better and more efficiently.

Apps, virtual banks and technology for payment systems are just a few of the types of businesses within the fintech sector allowing millennials to join their love of technology with their love of money.

2. Food Businesses

Health and wellness has always been big business but none more so than in today’s modern world. Customers are increasingly looking for vegetarian, vegan and organic options which don’t cost the earth. Millennials are increasingly creating start-ups in the global food and beverage market to make the most of this opportunity.

Providing natural, healthy, but cheaper food options is giving millennials more and more business opportunities to take advantage of. Juicing bars, organic restaurants and high quality food are the industries attracting this generation, leading to the demise in sales for low quality generic restaurant food chains. Millennials take their health and diet very seriously and expect the best, leading to a growth in new business opportunities.

3. The aerospace industry

Industries which work around aerospace, including drones and satellites, are also proving extremely popular business options for the millennial generation. With start-ups looking at space travel and satellite systems, this is a growing area which is being exploited by many young entrepreneurs.

Renewable energies are another area in this field which more and more of the younger generation are setting up businesses in. Searching for alternative fuels and cleaner ways of living and powering our lives is another huge area of opportunity for the millennial generation.

4. Social media marketing industry

Social media marketing has seen a huge boom in the past decade with many businesses operating solely online. Millennials are increasingly looking to this as a career option, working out how to create a business and income solely online, giving them the lifestyle and freedom which they crave.

Social media celebrities and influencers are increasingly leading the way in the millennial world as the ones to engage with. The creation of apps and social media consultancy firms to support older businesses to get up-to-date provides millennials with a fantastic opportunity.

5. Health-related technology industry

The explosion in technology for healthcare is another area of growth which can be exploited by millennials looking for a business opportunity. Wearable technology which can monitor vital signs, clothing which has built in electrical signals which let the wearer control things like their laptop, are just a couple of examples of potential health-related technology businesses. Using tech to monitor babies in the womb, or connect doctors directly to people in their homes online could help to save many lives in the future. This is one area that is set for huge growth, offering amazing opportunities for millennials.

With the constantly changing and evolving world of technology, millennials have opportunities which weren’t heard of just 10 years earlier. The growth in the fintech world, healthcare tech and space industries are all opening up new and exciting job roles for this younger generation, which just didn’t exist previously.

There has been much talk about the millennial generation killing off some traditional industries, like the cereal trade (because they don’t eat breakfast cereal), diamond trade (because they don’t want to get married) and house ownership (because they don’t want the debt) due to their changed priorities compared with previous generations.

However, the new and emerging world of technology, online living and social media, are more than replacing any traditional opportunities for work and business which might be phased out by this younger generation.

The careers advisor of today’s world might well still be able to suggest a career in banking (fintech) or healthcare (health tech) to young people, but for the new generation, the actual role they take up will be a far cry from the traditional careers which their parents and grandparents set their ambitions towards.

 

Marketing Ideas for Small Businesses

Most people believe that for a business to be successful, a great amount of money should be spent especially when it comes to marketing. While it can be true, it doesn’t mean that small businesses with small budget don’t have a chance. If you don’t have much money to spend on marketing your business, there’s no need to worry because there are plenty of marketing tactics you can do without spending much. Here are some marketing ideas for small businesses working on a limited budget.

Create a Website

If your business doesn’t have a website yet, you might want to create one. Having a website is important because most of the people today use the internet to find all sorts of things. A simple website which presents the who, what, where, and why of your business will work. Having a website will give your business a chance to appear in local search engines, where most of the businesses are found in the present time.

Publish Great Content

When marketing a business, it’s very important to have great content because it’s something that will give people the idea on what your business is about. It’s even better if you can create it yourself. However, if you’re not into writing, it’s not that difficult to find someone in your team who can write some blog posts for you. Blogging will allow you to create bigger market for your products and services.

Create Instructional Videos

Aside from written contents, video content is also valuable. Getting someone to produce professional YouTube videos can be expensive, but you can find cheaper alternatives for it. You can even try it yourself or maybe hire a film student who will not ask for much money for a project. If you find producing videos challenging, you can also create slide decks which you can share on SlideShare.

Use Social Networking Sites

You can create business accounts in big social networking sites such as Facebook, Twitter, Google+, LinkedIn, and Pinterest. Since a lot of people use these platforms on a daily basis, it can be a great way to reach out to them and let them know about your business. If your business is image oriented, you can also create an account on Instagram. Developing presence on social media is a great low budget marketing.

Create Your Own Infographics

One of the powerful marketing tools are infographics because they can catch attention and are easier to understand. However, hiring a designer may cost you a lot. If you do not want to spend that much for infographics, you can try creating your own as well. There are lots of free vector kits available as well as online infographics maker you can use. You can use published infographics as inspirations on creating your own.

Recycle Your Content

If you’re running out of ideas for content, you can recycle your old ones. For example, you can turn a collection of your blog posts into an eBook. Don’t be afraid of mashing up your content because some people might not be able to see the old contents you’ve published. Even if you recycled an old content, it will be a fresh and brand new content piece for a larger audience.

Industry Partnerships

You can also team up with a business that is related to your industry for a joint project. You can choose between doing this offline through some special events, or online through a webinar or some promotional giveaways. Partnering with an industry-relevant business will introduce you to a whole new audience related to your field.

Give Out Business Cards

Giving out business cards can also help you in making your business known. Create your own business card and give them out to every person you meet. The more people that will know your business the better.

Create a Brochure

Aside from business cards, brochures are also great sales tools. They can help you discuss to people what your products or services are about. You can also give out brochures as a form of advertising. You can also give customers time to think about your business by having something to take away with them.

Host an Event or Class

Hosting an event or class can also help in promoting your business. You can use flyers which you can post on community bulletin boards. In fact, it’s easier to post educational events promotions compared to business advertisements on community bulletin boards. Events and classes can also help people better understand the products and services your offer.

Create an Email Newsletter

A great way of getting people engaged with your business is through email marketing. Once you’ve established your website, you can get website visitors to sign up for your newsletter. Through newsletters, you can offer them bonus content pieces for subscribing. Some bonus content pieces are a free eBook or other tips which are related to your business.

Join in on Local Contests

Another way of presenting your products and services is by donating them as a prize in a local contest or event. This way, you can get the interest of the people who will win your products. It’s also a good way to let your business name be heard even just locally.

These are just some of the great marketing ideas you can do for your small business but we hope these will be helpful for you. Some of the big businesses you see today also started small and with a limited budget as well but they were able to become big in time. You just have to work hard, be creative, and do your best for your own business to be successful.