case studies

How to Market a New Business

Marketing Ideas for Small Business

As a small business owner or entrepreneur, by now you’ve hopefully come to the conclusion you don’t want to compete with folks selling their services for $5. So then, how to market a new business and build a brand? Here are a few ideas: First, I would consider your story. Why do … Read more

Marketing Idea #89: Collect Testimonials

Marketing Ideas Collect Testimonials

Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing … Read more