Marketing Idea #91: Send Reminders!

Marketing Ideas Send Reminders

Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your clients fill out the address information for their next reminder at the time of checkout. Tip: Go one step further and hand … Read more

Marketing Idea #87: Demonstrations Work

Marketing Ideas Demonstrations Work

Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your products work. This is why those late-night infomercials are so successful. Even brochures can illustrate a step-by-step … Read more

Marketing Idea #80: Send Cards

Marketing Ideas Send Cards

Send greeting cards to mark social events, such as holidays, wedding anniversaries, or birthdays. This adds a personal touch that will be remembered. Tip 1: Too busy to fill out all the cards? Hire it out. These services are available. Tip 2: You know those custom cards you had printed out? If … Read more