The Need for Startups to Invest in Marketing

People discussing in a meeting

A startup is a new company made by one or more entrepreneurs to introduce a unique service or product to the market. It is a ground company that often faces the challenge of attracting potential investors. Though a lot of startups fail, history’s most famous entrepreneurs created startups like Microsoft, Netflix, Ford … Read more

How The Pandemic Affected Marketing In Different Industries

How The Pandemic Affected Marketing In Different Industries

Our daily lives are no longer the same as they were at the beginning of 2020. As we embark on a new standard as an outcome of the COVID-19 pandemic, anything from our professional lives to our personal lives looks drastically different. It has influenced not only our daily lives and nearly … Read more

Importance Of Correct Translation For Marketing

translation marketing

For a business to succeed globally, it has to reach out to a wide variety of clients. Otherwise, there are limited chances of prosperity. It is the customers that buy the products or services, thus translation is important in your marketing strategy to ensure all customers understand and know your brand. You … Read more

How To Start Marketing Your Business

Help of technology in delivery business

Running a small business requires skills and knowledge of a variety of areas. One of them being marketing. Without it, you’ll struggle to generate interest in your business, attract new customers and develop your brand. If you’re ready to launch your business with a solid campaign, we have a simple four-step approach … Read more

Why Lanyards are Great for Marketing and Promotional Uses

Why Lanyards are Great for Marketing and Promotional Uses

Lanyards are fantastic for so many reasons! This sleek and simple ID card accessory takes your existing safety standards and enhances them, whilst also boosting your business through a myriad of other benefits. Whether you’re thinking about implementing ID cards into your business and you’re exploring your add on options, or your … Read more

How to Improve Your SEO Rankings in 2021?

When you have a website, one of the important things that you need to look into is your Search Engine Optimization or SEO ranking. It refers to the position of your content on the search engine results pages. If you have a number 1 ranking, this means that your web page is … Read more

Here’s How to Choose the Ideal Digital Marketing Agency

Digital Marketing Agency

Are you seeking to boost your on-net marketing and revenue significantly? Its high time to consider hiring an online marketing company. You ought to Have a partner on-board to manage all matters; online marketing can be quite challenging. It’s why you need to have an agency that will walk with you through … Read more

Marketing Tips Moving Companies Need To Know

If you own a cross country moving company, there will be times when you have a lull in your business. You might also find that you are losing out to other movers and want to reverse this trend. To do this, you need to market your company correctly, and these marketing tips … Read more

How Marketing Platform Empowers Your Business?

Businesses have to find ways to not only generate leads but also convert them. Many businesses struggle with generating quality organic traffic and targeted leads, and many others do not have a system in place to follow-up and convert the leads. Marketing automation tools such as Zoho marketing automation helps with creating … Read more

Legal Recruiters are Experts at Marketing Law Skills

Whether you’re looking for a new career in law or are currently in the process of hiring at your firm, there’s no more valuable asset in hiring than someone who is able to properly market legal skills. Legal recruiters earn their reputation at creating lasting careers because they’re experts at determining which … Read more

Making Magic with Affiliate Marketing

If you’re wanting to get into affiliate marketing, now is definitely the time to do it. Many people have literally left their boring day jobs to work at home, and one of the best ways that they earn a little bit of passive income (while some others make it their primary income) … Read more

What to Know before Applying for SEO & Internet Marketing Courses

The internet is full of opportunities that a great number of people have keyed into. These money-making ventures have transformed  individuals into millionaires and billionaires. You can also be be like them if you know what they know! SEO (Search Engine Optimization) and internet marketing are two important fields that help businesses … Read more

Eight Email Marketing Sins Sure to Shorten Your Mailing Lists

Eight Email Marketing Sins Sure to Shorten Your Mailing Lists

You’re about to hit ‘Send’ on your latest brilliant email solicitation. You want everyone on your mailing list to sign up for your “highly anticipated” workshop, buy your “amazing, not-available-in-stores” product and subscribe to your wonderful “breakthrough” service. You know it’s exactly what your audience needs to make their lives complete in … Read more

The Slippery Slope of E-newsletter Marketing

So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Why Marketers And HR Should Work Together For a Great Company Culture

Marketers And HR Should Work Together

Human Resource Management and Marketers should be tight as thieves to boost the efficacy of one’s company progress. Haven’t thought about such a collaboration? We are ready to convince you of its advantages. There are many possible advantages which people may get from a collaboration between Human Resource Management and Marketing leaders. … Read more

Classic Online Marketing Methods Still Used Today

Marketing Methods

Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments on a peer’s blog is also a good way to add … Read more

Marketing Ideas for Small Businesses

Most people believe that for a business to be successful, a great amount of money should be spent especially when it comes to marketing. While it can be true, it doesn’t mean that small businesses with a small budget don’t have a chance. If you don’t have much money to spend on … Read more

The Use of Artificial Intelligence in Marketing

The Use of Artificial Intelligence in Marketing

Have you ever sat down to think about who manages the emails you received that are advertising products sold and services offered by a business close to you? The emails also usually somehow have an idea of what type of products you might need or be interested in. There definitely isn’t someone … Read more

Infographic: Top Tips to Make Videos Viral

marketing ideas top tips make viral videos header

Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of going viral. While the many ‘cat videos’ … Read more

A Review of ‘Killing Us Softly’

A Review of 'Killing Us Softly'

Have you ever noticed how an actress or model looks seems to play a more vital role in an advertisement than the message they deliver? In her presentation, Killing Us Softly, Jean Kilbourne elaborates how an ad sells better than the product itself. Why? An ad can convey esoteric concepts, as well … Read more

Branding 101: 12 Brand Archetypes

Marketing Ideas 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more

Marketing Idea #1: Schedule Your Marketing

Marketing Ideas Schedule Your Marketing

Mark in your calendar a time each day to market yourself. Even as little as fifteen minutes a day of pure focus on marketing activities will offer returns. If you don’t schedule time in for this, it’s possible you will place your focus elsewhere. Remember: They have to know you exist! Variation: … Read more