7 Strategies For Your Marketing Plan

7 Strategies For Your Marketing Plan

As a franchise owner, your success depends on effective marketing. Franchise marketing is a unique challenge that requires strategies tailored specifically to your brand and business model. With a proven system and product in place, franchisees must still build awareness and attract customers in their local markets. An effective marketing plan is … Read more

How to Make Signage More Effective for Marketing

How to Make Signage More Effective for Marketing

Signage is an important part of marketing, but creating effective signs and getting the message across can take time and effort. However, following a few simple tips, you can create signage that grabs attention and encourages people to take action. Signage: A Powerful Marketing Tool If Used Effectively Signage can be an … Read more

How Has Apple’s Branding Strategy Changed Over the Years?

iphone logo and iphone

Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more

Are Business Cards Even Still Relevant?

exchanging business cards

Way back then, business cards were the only way to exchange contacts and information during a networking event.  But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more

How Has Burberry’s Strategy Changed Over the Years?

burberry store

Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more

How Has McDonald’s Branding Strategy Changed Over the Years?

McDonald’s branch

It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more

The Need for Startups to Invest in Marketing

People discussing in a meeting

A startup is a new company made by one or more entrepreneurs to introduce a unique service or product to the market. It is a ground company that often faces the challenge of attracting potential investors. Though a lot of startups fail, history’s most famous entrepreneurs created startups like Microsoft, Netflix, Ford … Read more

How The Pandemic Affected Marketing In Different Industries

How The Pandemic Affected Marketing In Different Industries

Our daily lives are no longer the same as they were at the beginning of 2020. As we embark on a new standard as an outcome of the COVID-19 pandemic, anything from our professional lives to our personal lives looks drastically different. It has influenced not only our daily lives and nearly … Read more

Importance Of Correct Translation For Marketing

translation marketing

For a business to succeed globally, it has to reach out to a wide variety of clients. Otherwise, there are limited chances of prosperity. It is the customers that buy the products or services, thus translation is important in your marketing strategy to ensure all customers understand and know your brand. You … Read more