How To Start Marketing Your Business

Help of technology in delivery business

Running a small business requires skills and knowledge of a variety of areas. One of them being marketing. Without it, you’ll struggle to generate interest in your business, attract new customers and develop your brand. If you’re ready to launch your business with a solid campaign, we have a simple four-step approach … Read more

Why Lanyards are Great for Marketing and Promotional Uses

Why Lanyards are Great for Marketing and Promotional Uses

Lanyards are fantastic for so many reasons! This sleek and simple ID card accessory takes your existing safety standards and enhances them, whilst also boosting your business through a myriad of other benefits. Whether you’re thinking about implementing ID cards into your business and you’re exploring your add on options, or your … Read more

Marketing Tips Moving Companies Need To Know

If you own a cross country moving company, there will be times when you have a lull in your business. You might also find that you are losing out to other movers and want to reverse this trend. To do this, you need to market your company correctly, and these marketing tips … Read more

How Marketing Platform Empowers Your Business?

Businesses have to find ways to not only generate leads but also convert them. Many businesses struggle with generating quality organic traffic and targeted leads, and many others do not have a system in place to follow-up and convert the leads. Marketing automation tools such as Zoho marketing automation helps with creating … Read more

Making Magic with Affiliate Marketing

If you’re wanting to get into affiliate marketing, now is definitely the time to do it. Many people have literally left their boring day jobs to work at home, and one of the best ways that they earn a little bit of passive income (while some others make it their primary income) … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Infographic: Top Tips to Make Videos Viral

marketing ideas top tips make viral videos header

Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of going viral. While the many ‘cat videos’ … Read more

A Review of ‘Killing Us Softly’

A Review of 'Killing Us Softly'

Have you ever noticed how an actress or model looks seems to play a more vital role in an advertisement than the message they deliver? In her presentation, Killing Us Softly, Jean Kilbourne elaborates how an ad sells better than the product itself. Why? An ad can convey esoteric concepts, as well … Read more

Perspiration Precipitates Performance and Other Marketing Lessons Learned

Marketing Ideas Douglas Criticism Quote

The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy entrepreneur. John is a model student; eager to learn, invested in his own success and quick to … Read more

Branding 101: 12 Brand Archetypes

Marketing Ideas 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more