by Lori Saitz According to Dictionary.com, the definition of the adverb “consistently” is “in a systematic or consistent (reliable, steady) manner.” No matter what you’re doing, doing it consistently is the key to success. Now that I just wrote that, let me add the caveat that whatever you’re doing also needs to … Read more
by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more
Especially in a retail environment, it is important that retailers work together to synchronize and support each other’s activities. Likewise, the same can be true of strategic partners, where physical location isn’t as important as reciprocal efforts. If you haven’t taken the time to meet your neighbors (e.g., the businesses on your … Read more
Always have enough business cards with you. While this seems like it should be obvious, people are still caught off-guard without their business cards. You’ll never know when or where opportunities will arise. Also, whenever you know you’re on your way to a trade show, mixer, or other networking events, make sure … Read more
You’ve arrived at the latest networking event. You have your name tag. You have your drink. You’re looking sharp. Now what? If you arrived at the event with someone else, you shouldn’t be standing around talking to that person all night. You’re there to make new connections. #32: Don’t be afraid to … Read more
Here are some tips for dealing with name tags: Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, … Read more
Join a networking and referral group like Local Business Network (LBN) or Business Networking International (BNI). This may also take the form of joining a local business association, rotary, or other similar group. Joining these groups offers you an opportunity to meet and network with other small-business owners in the spirit of … Read more