How Has Burberry’s Strategy Changed Over the Years?

burberry store

Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more

Ultimate Guide to Successfully Rebranding Your Brand

A Coca-Cola can in front of a red background

Running a business is not a child’s play. No matter how easy it may seem in the noir dramas where some high-profile criminal sets up a whole business within weeks, that is not the case. Setting up a business requires more than tons of money, and more often than not, it requires … Read more