The Magic in Data-Driven Website Redesign

I’d like to share one of the recent marketing lessons I’ve learned (and I don’t know if this is 100% marketing or 50% marketing, 50% how to lead a meeting. I’ll let you decide.) Okay, we’re going through a massive overhaul of a large statewide website right now. This state agency website … Read more

10 Steps to Creating an Atmosphere of ROI Accountability

10 Steps to Creating an Atmosphere of ROI Accountability

Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, “Many marketing managers are failing their employers.” (“Ambidextrous Marketing” by John A. Quelch, October 12, 2005) The reason? According to the author, right-brained marketers lack quantitative skills, show little interest in the … Read more