Getting your online business moving will require you to have a well-designed website and you also need to ensure that your website is properly optimized for search. This will require you to know the best search engine optimization practices and for many digital marketers, the issue of SEO is a big challenge. … Read more
SEO. You’re probably heard of it when it comes to your website design and the success of your business. If you haven’t, then this guide will prove useful when it comes to explaining how and why you should use SEO. What Is SEO? SEO, also known as search engine optimization, is a … Read more
When you have a website, one of the important things that you need to look into is your Search Engine Optimization or SEO ranking. It refers to the position of your content on the search engine results pages. If you have a number 1 ranking, this means that your web page is … Read more
Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more
Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more
The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results … Read more
One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine … Read more
You may have noticed a trend emerging when you perform a search on Google. Every so often, you’ll notice someone’s face comes up next to their post. At first, you may think, “Wow, they must be an authority. Google is even publishing their face!” Once the star-struck awe wears off, you may … Read more
The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy entrepreneur. John is a model student; eager to learn, invested in his own success and quick to … Read more
(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO). Myth #1: If you purchase a new domain with maximum information per square inch, you’ll rank higher in the … Read more