Infographic: Mobile Market Domination

Why Your Business Needs A Mobile Marketing Strategy

People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day.

infographic Mobile Market Domination

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It’s predicted that by 2017, there will be 10 billion connected mobile devices. Additionally, more than half of all mobile devices will be smartphones. As mobile continues to dominate the market, brands will need to implement a mobile marketing strategy that will help them reach their customers.

Mobile is becoming an integral part of marketing strategies because it’s changing the way people consume content. According to the infographic, 51 percent of mobile traffic is mobile and 90 percent of tweets are from a mobile device. Clearly, mobile is making a huge impact on how brands should create content for their customers.

Mobile is also important for brands because people are using their smartphones to make purchasing decisions. In fact, four out of five consumers have used their smartphone to make a purchasing decision. Additionally, more than half of consumers believe mobile making shopping more enjoyable.

When people use their mobile devices for shopping, there are a number of things they look for. According to the infographic, 67 percent of consumers use their smartphones to search for a store’s location. Not only that, but 51 percent of consumers use their smartphones to research product information and 59 percent use them to compare prices.

Mobile domination is changing the way brands create exposure for their business and target customers. By creating a mobile strategy, your business will have the opportunity to create more awareness and build relationships with customers.

Have you had any luck marketing to a mobile audience?

marketing ideas, drive traffic, drive traffic to your website

Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California. 

 

How to Effectively Use Twitter for Your Business

how to use twitter for business

Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed who use social media including Twitter report no return on investment. Why aren’t the sellers-of-stuff reaching the buyers-of-stuff? They’re not using the tool properly.

How Consumers Use Twitter

Twitter users connect with the world by following people, which means other Twitter users who have @ before their Twitter handles, as in @BarackObama, @cnnbrk (CNN Breaking News), @Bill Gates, etc.

They create lists of the people they follow and group them into categories, as in friends, celebrities, news organizations, funny people and so on. Those lists can be made public to the people who follow them, or they may be kept private. The advantage of sharing lists is you can filter out noise you don’t want to read, and zoom in on the people who interest you.

Users also follow conversations, which appear as hastags, as in #superbowl, #iphone, #usingmyimagination, and #breakingbad.

Bottom line: People use @ to follow people and organizations, and # to follow conversations.

How Businesses Use Twitter

As a small business, you probably already know your customers, their demographics and their buying habits. But do you know what they talk about? Do you know what problems they have? Do you know what makes them happy or really ticks them off? Find out what your customers talk about, and use a reliable connection such as InternetProviders.com to get in those conversations.

Let’s say you’re a flower shop with five locations, and you live in a large city such as Minneapolis or San Diego. You will follow your competitors, hotel chains, funeral homes, large corporations, local media and your own customers — and maybe they’ll follow you, too. What do most of your competitors Tweet? Here’s a sampling of a florist in San Diego who has posted nothing but self-promotions in the previous seven Tweets:

twitter for business thread

Here is a Minneapolis-based florist who posts Tweets that tell stories:

twitter for business thread

Take a page from Chez Bloom’s book (or petal from her flower?) While Allen’s Flowers repeatedly says “Buy stuff,” Chez Bloom tells stories. She helped stage a home, she piqued interest with the man-eating flower, and she helped promote a farmers market.

Bottom line: Get into conversations.

How Much Should I Tweet?

Three to five times a day? What?

Calm down. It’s not that difficult. First, you’ll use Twitter’s tool to allow you to see what’s trending in your local area. Get in those conversations.

Next, you’ll look into software that allows you to schedule Tweets out. SocialTimes.com lists 10 apps that will help you do that.

Lastly, you’ll hire an intern. Hire a college kid to do it for you, especially if he or she already has 10,000 followers (that’s a lot — be impressed.) The student will love to get paid to be on social media, and he or she can do your Tweeting on a flexible schedule.

how to use twitter for business

Nikki Siebel’s a native Oregonian who launched her own social media consulting business after baby No. 2 came along (baby No. 3 is on her way, and there will be no baby No. 4).

Brand Conversations: Not Just On Your Twitter Feed

social media marketing

Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media.

In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful attack, social media feeds reflect what people think, feel and write about brands and products.

For marketers, this is of top concern. They should be aware of how their brand is being perceived. The three Cs for marketing teams are Content, Conversations and Community. How is the brand developing content? How are marketing teams leading and responding to brand conversations? What’s the community vibe of a particular product and brand?

Dedicated Twitter feeds, like the Twitter stream of iAcquire NYC, are growing in practice; Facebook pages are optimizing the use of social opt-ins and digital marketing firms are selling social services to clients across the entire online spectrum.

But it’s not the only thing. Where’s the conversation about your company happening? It isn’t just on your social media stream. It’s happening in forums, online webinars, LinkedIn chains, street level marketing events and brand-sponsored tours. How can brands utilize these areas to drive partnerships, bring in new customers and offer up new branding opportunities? Let’s take a look:

Buzz Marketing (aka Word of Mouth Marketing)

As Forbes rightly points out, word of mouth marketing just keeps getting better. Why? It’s a sign that a company is doing something right, and many people are driven to want its product or service. Brands can use teaser and buzz marketing campaigns to build conversations around some of their customers’ best testimonials. For years TV ad campaigns have used customer testimonials. More recently, there are buzzworthy tee-shirt campaigns in urban centers, delivering messages (and sometime free swag) to passers-by.

Street Marketing

Consumer brands should look to street marketing activities for many of their offline campaigns. They can set up booths at city festivals, sponsor local industry functions, and align themselves with local non-profits or worthy causes to boost their community partnership standing.

Marketing Forums

Marketing leaders on all fronts should follow industry insights to benefit their daily roles. LinkedIn hosts a number of industry forums to follow, as do local professional associations. Global and international associations have forums worth following, too.

TV Advertising

A great TV campaign can spark online and offline conversations about your brand. A great product, along with a great message, good timing and a link to the current cultural zeitgeist will help any TV ad campaign. From “Where’s the Beef’ years ago to the best TV ads of 2013, great TV ads can capture a brand’s audience and get them talking about and engaging with the brand. TV ain’t dead yet.

Industry Webinars

Marketers can learn a lot from hosting, sponsoring and participating in online webinars. Direct feedback from customers, competitors, and potential new business partners is invaluable to marketing teams. The key to making a webinar valuable is understanding essential industry topics that need further discussion. If your timing is right, then your webinar can have long-lasting benefits. Set it up with a provocative title, invite the best marketers, and host it with one of these top webinar platforms.

Once marketers spend some time off Twitter, Facebook and Pinterest, they may find there is another, sometime deeper, discussion taking place. Online and off, it’s time to manage the discussion of your brand, with the audience that suits your company best.

big data

Guest post by Lucy Kim. Lucy is a mom and avid environmentalist who runs a social media company from her home.

Big Data and the Future of Digital Marketing

marketing big data

It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything.

What is Big Data?

We produce and consume roughly 2.5 quintillion bytes of data daily, and 90 percent of the world’s data has been generated in the past two years alone, according to IBM. Whether we like it or not, all of the data we’re dealing with and managing in the web marketing space is big data. In a nutshell, big data is information that is gathered from social media, GPS, photo sites and general Internet browsing — pretty much anywhere that thousands of users congregate to post and download information produces massive data sets referred to as big data.

Big Data: The Future of Marketing

Five years ago, the idea of web marketers leveraging big data to deepen their understanding of potential customers was laughable. The cost alone of backing up terabytes upon terabytes of marketing data on a daily basis was almost overwhelming. But now with the advances of storage, managing big data in the marketing environment is easier than ever. Many companies are taking advantage of online backup comparison sites that help ensure realistic and affordable prices for online data storage.

Beyond the lowered cost of managing big data, big data-centric social businesses have received a lot of interest from investors over the past few years. Many of these social businesses — Facebook, LinkedIn, Vitrue, Buddy Media, etc — are all resources that marketers use on a daily basis. This is all outstanding news for the marketing community. Never before in advertising and marketing have millions upon millions of users all congregated in the same place. But the big problem with this social business trend, according to Business Insider, is a lack of effective measurement.

This is where big data analytics come into play. It allows marketers to gain sophisticated data on millions of users and social impressions in a single, unified big data analytics dashboard.

Big Data in Healthcare

One of the major industries benefiting from big data technology is healthcare. Big data technologies are making it easier for healthcare professionals to manage data that both helps increase the efficiency of mission-critical healthcare processes and makes it easier to help patients of all kinds. With the right systems in place, healthcare facilities can easily understand and deliver data to patients and other professionals throughout the facility. Big data streamlines these healthcare processes through a combination of virtual administrative assistants (not unlike Apple’s Siri), data mining and analysis, data collection and market analysis, as TechTarget notes.

Big Data in the Entertainment Industry

Big data is even reaching its way into the marketing sector of the entertainment industry. Take the film industry for instance. The film industry needs to embrace this new era of big data to keep up with the growing demands of tomorrow’s moviegoers, opines Steve Canepa on Business Insider. This idea of big data and entertainment industry marketing even trickles down to the video game industry. As more games become social and rely on sophisticated user data, the only way to keep up is through the use of big data technologies.

big data

Guest post by Sarah Phelan, everyone’s favorite IT gal. She does tech reviews on the latest in virus protection software and web hosting.

101 Ways to Drive Traffic to Your Website

Over 100 ways to drive traffic to your website, drive traffic to your website

One of the chief concerns we have as website owners is how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online?

There are a number of ways to get more traffic, so I’ve collected this list of my favorite traffic-generation techniques. I’ve tried to organize them into the following categories:

  • Content & Article Marketing
  • SEO & Search Engine Marketing
  • Video Marketing & Podcasting
  • Email Marketing & Syndication
  • Advertising & PPC
  • Public Relations & Spreading the Word
  • Social Media & Bookmarking

(Of course, some techniques could arguably be placed in more than one category. Enjoy!)

P.S. – Was this helpful? If so, please

SHARE!

Have more ideas? Add them to the comments below!!

In support of your efforts,

Matt

marketing ideas, drive traffic, drive traffic to your website

Content & Article Marketing

  1. Start a blog or add a blog to your website. Use WordPress. Tip: Don’t go with the free WordPress hosting offered by WordPress.com. It’s a watered-down version of WordPress you cannot optimize!
  1. Research your article keywords using the Google keyword tool. Target your blog posts and articles using these keywords. (Read How to Add Keywords to Your Website.) This will help your posts rank higher in the search results.
  1. Update your website or blog frequently. Three times each week is great. Daily is better.
  1. Write better headlines. Writing compelling headlines that convert into views is an art. Make sure you research your keywords and work them into your headline. Keep your headline congruent with the webpage it describes.
  1. Stay away from duplicating other posts and articles. Duplicate content is one of the big no-no’s according to Google and your site can be penalized or banned if you are engaging in this practice. Tip: If you’re hiring out your content writing, ensure the contractor knows their work needs to pass a plagiarism-detection tool like Copyscape.
  1. When considering content for your website or blog, there are two approaches to consider: timely hot topics or evergreen. Hot topics—like world events, emerging technology or celebrities—will offer you a chance to speak to something that is on everyone’s minds, however those topics often cool off and fade from relevance over time. Evergreen content—as the name suggests—is content that provides timeless value, based on principles that aren’t as likely to change with the public’s mood. A good piece of evergreen content can bring traffic steadily, year after year, and makes for a real asset to your website.
  1. Convert your blog articles to Adobe PDFs and offer them on Scribd.com.
  1. Offer to guest post at other highly-ranked websites. Include your URL in your resource box (your brief description about you and how to reach you for more information.)
  1. Comment on other blogs in your industry or niche. Make your comments thoughtful, courteous and use a keyword or two. Include the link back to your site.
  1. Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Place the brief synopsis of your solution in answer to the question you’re addressing and post the link to the full article (already posted on your website) if they want to learn more.
  1. Join niche-related forums and offer advice, ask questions, etc. Include links to your websites in your forum signature.
  1. Offer a whitepaper that answers a common challenge for your audience. Collect email sign-ups in exchange. Deliver your whitepaper automatically using your confirmation autoresponder.
  1. Write an ebook. Include links to resources and to your own URL. Offer the ebook on your website.
  1. Place your new ebook into ebook directories for free or low-cost download.
  1. Convert your ebook into a PowerPoint presentation and post on SlideShare.
  1. Repackage your ebook for delivery on the Kindle, Nook and other tablet platforms. Then offer it for sale through Amazon, Barnes and Noble, etc.
  1. Add your blog posts to BlogCarnival.com. Host a blog carnival to bring exposure to others within your niche while building the value in your own site.
  1. Form a blog promotion network. Agree to retweet, mention, link or otherwise promote one member each week. (This requires 100% dedication from all members to make it work. If a member begins falling down on their commitment, they’re out.)
  1. Article marketing. Submit your pithy articles to sites like the following and remember to include keyword links leading back to your website. (Read Marketing Mastery Series: 5 Steps to Powerful Article Marketing.)
    1. Ezinearticles.com
    2. Ehow.com
    3. Hubpages.com
    4. Articlesbase.com
    5. Buzzle.com
    6. Associatedcontent.com (now Yahoo Voices)
    7. Suite101.com
  1. Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, here is an example I especially like: Branding 101: Discover Your Brand Archetype Quiz
  1. Create a Squidoo lens. This is a collection of original articles that link back to your site from your Squidoo page.
  1. Add a forum or discussion group software to your website. (Be warned: It takes time, dedication and love to grow a thriving community, but it can be well worth it.)
  1. Offer regular webinars and communicate the schedule and topics through your website and mailing lists. Tip: Record the seminars and add them to a members area on your website, or make them available 24/7, thereby bringing even more value to your site.
  1. Offer a free tool, template or software. When Hotmail was first introduced, each message carried a little signature at the bottom of each email that said “Get your free email at Hotmail”. The email system went viral, spreading naturally from inbox to inbox.
  1. Need help getting posts out regularly? Hire a ghost-writer through an outsourcing service like iWriter, oDesk, Elance, etc.
  1. Create a compelling infographic. When done well, infographics make even the driest material visually interesting, effectively grabbing and holding the reader’s attention long enough to deliver the message—and your URL.

SEO & Search Engine Marketing

  1. Use keyword-centric tags with your WordPress posts.
  1. In WordPress, make sure to leave trackbacks turned on. When you link to other site owners, an email will notify the blog owners of the new link and they will likely visit your site. They may even link back!
  1. Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines when you make a new post, helping your material get indexed more quickly. Don’t have a WordPress site? Use Ping-O-Matic to accomplish the same thing.
  1. Can’t use the Google Sitemap XML plugin for WordPress* to create your sitemap.xml or robots.txt files (used by Google and other search engines?) Use a sitemap generator like XML-Sitemaps.com.
  1. Two words: Google Authorship. Set it up and get your face to appear next to your posts in the Google search results. (Read Google Authorship: How to Get Your Picture into Google Search Results.)
  1. Install Google Analytics on your site and actually look at it once in a while. It doesn’t even have to be Google Analytics, but you should be able to see how much traffic you’re receiving on a weekly basis and where your visitors are coming in from? How can you intelligently drive more traffic to your site if you don’t know what’s already working for you?
  1. Submit your website to search engines and search directories. Seems obvious, but most folks don’t know where to start. Here is a list of some of the top search sites:
    1. Google
    2. Bing
    3. Yahoo! Search
    4. AltaVista
    5. Excite
    6. Go.com
    7. HotBot
    8. Galaxy
    9. Lycos
    10. Gigablast
    11. Alexa Internet
  1. Use the linkdomain command in Google (ex. linkdomain:marketingideas101.com). While this only shows a subset of the links that lead into a domain, it can give you an idea about how your competitors are getting their rankings.
  1. Research popular misspellings of your company’s name and those of your competitors. Buy those domain names and forward them to your website.
  1. Find expired domain names in your niche that are still receiving traffic and buy them, directing them toward your site. For this, I recommend Expired Domains.
  1. Use a custom 404 page to help people find the information they are seeking from your website in the event it moves or otherwise becomes unavailable.
  1. Reciprocal linking campaigns with mid- to high-PR sites can offer a boost to your rankings and traffic. The best backlink is a one-way, dofollow link from a high PR site. Also, if you’re just getting started with your website and you have low PR, you had better have some great content, otherwise your opt-in rate with a reciprocal campaign is likely to be low.
  1. Join a web ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies up your site. (Not as much of a disadvantage if you already have an ugly site. If that’s the case, jump in!)
  1. Pay a freelancer or company to generate obscene amounts of traffic for you. Just beware of the very real chance it could be a scam (Read How NOT to Drive Traffic Using Fiverr.)

Video Marketing & Podcasting

  1. Read or speak to your ebook contents in an audio post or series of audio posts and place on BlogTalkRadio or iTunes.
  1. Why only create audio posts of your ebook, blog post or web content? Create a video demonstrating the same information and post to YouTube and Vimeo. Include links back to your site in your video description and in video captions. Tip: you can do this either by presenting the material yourself, hiring someone to present it, or by creating a video with something like Animoto.

Email Marketing & Syndication

  1. Link your blog with your Aweber email marketing account. Take signups for your newsletter, ebook or other promotional/informational offers. This will grow your emailing list.
  1. Establish an RSS feed for your site. Add it to FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
  1. Connect your RSS feed broadcasts to your Aweber email marketing service. This will deliver your blog posts in an enewsletter format to your mailing list. Set the mailing list to weekly or whatever is appropriate for your posting frequency.
  1. Email your current and past clients regularly. Ask them about their interest in new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to stay at the front of their minds.
  1. In your enewsletter, don’t embed complete articles. Instead, display hook paragraphs with links back to the full articles on your own site. This also allows you to gauge what topics are most important to your readers.
  1. Don’t stop with only offering your whitepaper from your newsletter signup confirmation page. Include your Facebook, Twitter, Google+ profiles and links to other websites you own that complement.
  1. Syndicate your blog with Technorati.
  1. Include your website URL in your email signature. (It’s a good place to offer some of your social media URLs as well.)
  1. Run a solo ad, whereby you pay someone to market your offer to their list. Research your list owners carefully here; all is not as it may seem. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
  1. Conduct an ad swap. You have a mailing list. Another marketer has their mailing list. Your offers align with each others’ mailing lists. The other marketer sends your offer to their list and you send their offer to yours. All things being equal, you both should see your opt-in lists expand. (Get started at Safe-Swaps.com.)
  1. Join venture with another marketer. Similar to a solo ad, you run your ad to their list, with the difference being they get a cut of the sales instead of taking a flat fee.

Advertising & PPC

  1. Run pay-per-click (PPC) ads using Facebook ads, Google Adwords or Bing Ads. Tip: Watch your ad performance carefully at first. You can lose a lot of money quickly if you don’t pay attention!
  1. Pay for banner ads on other websites. Target websites in your niche, preferably. This is a quick way to begin receiving qualified traffic.
  1. Banner exchange. Similar to reciprocal links, you agree to trade banner ads with other website owners. Aim for the same or complementary niches.
  1. Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
  1. Begin an affiliate marketing program and spread the wealth! Pay others to promote you to their website visitors and mailing lists by giving them a cut. Make sure you can track referred traffic correctly before rolling this out.

Public Relations & Spreading the Word

  1. Offer to start an advice column for local media outlets. Have some example column posts and know your pitch well before approaching publishers. Finally, make sure the publisher’s audience matches your own.
  1. Along the same lines as an advice column, offer to write an editorial. This is akin to guest posting on someone else’s blog. By offering thoughtful insight into a common challenge or current event, you bring value to the publication and a spotlight to your own efforts.
  1. Write a compelling press release and post to free press release sites and local media outlets. Here is a short list of free and paid press release sites:
    1. eReleases.com
    2. Free-Press-Release.com
    3. Free-Press-Release-Center.info
    4. 24-7PressRelease.com
    5. 1888PressRelease.com
    6. PRBuzz.com
    7. PRCompass.com
    8. PRUrgent.com
    9. Express-Press-Release.net
    10. ClickPress.com
    11. PR9.net
    12. EcommWire.com
    13. PRLog.org
    14. I-Newswire.com
    15. PressAbout.com
    16. NewswireToday.com
    17. PRLeap.com
    18. PR.com
    19. TheOpenPress.com
  1. Are your offline marketing materials supporting your online marketing efforts? You should have your URL on your business cards, flyers, brochures, letterhead; any and all stationary.
  1. Pay a high school or college student to place flyers with your offer and URL around town. Include college campuses, malls, grocery stores, houses, etc., so long as business proprietors are asked and so long as the location is congruent (or neutral) with your offer. These locations should be places where your target audience frequents. Tip: Not sure those flyers won’t end up in the trash? In today’s age of smart phones, pay for each image of the flyers as they’re placed.
  1. Drive your URL all around town. Brand your URL onto your license plate cover, bumper sticker, or have it added professionally to your vehicle’s rear window, tailgate, side, etc. Better if your car is unique in some way (and I’m not talking about that rust spot shaped like Elvis or the Virgin Mary.) Want to take this over the top? Invest in an eye-catching vehicle wrap.
  1. Buy a pair of sandals or boots and carve your URL into the bottom of them. Then go walk on wet sand or snow and give those who follow in your footsteps something to think about.
  1. Hold a contest. Winner gets a rave review on your site, a fun toy or gadget, cash.. whatever. The more compelling and niche-appropriate the prizes, the better. Announce the contest winners on your site.
  1. Join a local business group or association. Members often benefit from being listed in the member directory, complete with their website’s URL.
  1. Your business card should have your link on it, of course. Better, use the back of your business card to state a special offer, coupon code, promotion or other thrilling reason for them to visit your site. Now those networking mixers may actually bring some visits to your site instead of seeding your business cards at the bottom of trash bins all over town.
  1. Sponsor a league team. This might be softball, darts, roller derby, bowling—even chess. Consider the audience (the players and their families and fans) and your own interests when choosing your sponsorship opportunity.
  1. Get seen on television. This technique worked well for Dave Mayer of CleanBottle.com. Dressed in a gigantic bottle costume—complete with URL—Dave was first caught on video running along Tour de France bicyclists. The video went viral and CleanBottle’s orders exploded. He has since made this technique a cornerstone in his marketing strategy, though he’s occasionally roughed up by drunken cycling fans.
  1. Give a live talk, presentation, seminar or workshop. At the end of that event, you should be collecting a short survey to see how to improve the next event. Request email addresses from those who confirm they would like to opt into your mailing list.
  1. When folks were registering for that event, did they fill out a registration form? It better not have been printed! Any flyers or advertising for the event should point to your website where they’ll find more event details and the registration form.
  1. Give an interview. Regardless of the format, a recorded interview can offer you great exposure to your market and places you in the expert seat. As the interviewer for a list of questions ahead of time, or offer your own. Practice being at ease and ask for a copy of the interview for use in your own marketing efforts.
  1. Interview others. With every interview you conduct, the easier it will become for you to interview larger names in your industry. The larger the names, the larger the draw. Tip: Have your recorded interviews transcribed and offer them on your website. It’s a great way to generate fresh content!
  1. Offer to give a product review (whether positive or negative) or testimonial in exchange for a backlink.
  1. Send your product (for free) to other site owners for an online product review.
  1. Hand out promotional items with your URL on them. Don’t skimp here. Nice metal pens and USB drives tend to tend to stay with me for a very long time, even if they have a logo and URL emblazoned on them.
  1. Hold an online treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Of course, one of the clues (or maybe the treasure!?) will be on your website.
  1. Printed banners, billboards and skywriting. Enough said there. Better: Save yourself the printing costs. To retaliate against political sign thieves, Michigan digital marketing agency, Oneupweb projected a 30-foot video loop of a dancing Senator Obama onto the side of their building. The stunt made the evening news all over the country.
  1. Produce viral content. How? One idea is to make a legend come true. Athletic shoe manufacturer Hi-Tec, made a series of “reality” videos showing their new line of running shoes were so water-resistant, people were attempting to run on water—and they were succeeding.
  1. Tattoo (temporary or otherwise) your URL onto your body. Anything that important is sure to get looked up.
  1. Ask a celebrity to wear a t-shirt or dress with your URL printed on it.
  1. When attending a tradeshow, you and your team wear the same shirts, visibly labeled with your URL. Buttons and hats are another version of this.
  1. Create an award program. Establish the guidelines, the award graphics, press release templates, etc. Be discerning about how you select your candidates and make your announcement. Encourage the winner(s) to place the new badge on their website. Of course, it’s a link to the award summary on your own site.
  1. Promote a sale, introductory pricing, free trial or other enticing promotion to lead deal-conscious buyers to your website.

Social Media & Bookmarking

  1. Facebook. Share interesting or relevant posts, images and videos on your Facebook ‘fan page’. Every now and again, include a link to your own website.
  1. Facebook. Install the NetworkedBlogs Facebook app and connect your blog to Facebook. When you post to your blog, your post automatically shows in Facebook.
  1. Facebook. Link your Facebook account with your Twitter account so a post in Facebook automatically posts in Twitter. This lightens your need to log into both accounts and adds diversity to your Twitter posts, especially if you’re smart enough to automate some of them using…
  1. MarketMeSuite. Manage your social media streams and accounts from one place. Best: Create, schedule and upload your social media broadcasts a week, month, quarter or year at a time. Greatly reduces the social media marketing burden.
  1. Twitter. Display your Twitter feed on your website or blog. If you’re using your Facebook or Twitter account regularly, your tweets will display and serve to freshen your website. This encourages repeat visits and updates your website, keeping you fresh in Google’s search results.
  1. Twitter. Include your website’s link in your Twitter bio.
  1. Twitter. Tweet about your product, service or articles. Include links to your onsite material. Use hash tags (#) to add your tweets to relevant topic streams.
  1. LinkedIn. Connect your WordPress blog with your LinkedIn account so your blog posts appear on your profile.
  1. LinkedIn. Include your URL in your profile.
  1. LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your geographical location in the group’s description to build a more focused group.
  1. LinkedIn. Too busy to start your own LinkedIn group? Join other groups and add value to those communications. Often, those posts can be expanded to become full articles on your own website. Then offer the link to the group.
  1. Pinterest. Add interesting, non-copyrighted graphics to your web pages and blog posts then pin them to your Pinterest account.
  1. Create a profile in any of these popular social bookmarking sites. Include your URL in your profile.
    1. Digg.com
    2. StumbleUpon.com
    3. Delicious.com
    4. Fark.com
    5. Slashdot.org
    6. Newsvine.com
    7. DZone.com
    8. Diigo.com
    9. Tumblr.com
    10. Pinterest.com
    11. Reddit.com
  1. Using these popular social bookmarking sites, bookmark links of value, related to your niche. Your own website should be one of these bookmarks.
  1. Ask others to bookmark your site. Or bribe them. Either way.

And finally–because you can’t have a list of only 100 marketing ideas on a website called “Marketing Ideas 101”:

Content & Article Marketing (cont.)

  1. Make a “100 Ways to” list post and ask people to share if they found it helpful. Not quite that ambitious? Make the list “10 Ways to”, “3 Ways to”, “50 Ways to”—you get the idea.

Share if you approve!!

marketing ideas, drive traffic, drive traffic to your website

References

Boorn, Cassie. 50 Ways to Drive Massive Traffic to Your Blog. Retrieved from http://askaprgirl.com/50-ways-to-drive-massive-traffic-to-your-blog/ on 12/17/2012.

SEOLogic. Web Traffic 101. Retrieved from http://www.seologic.com/guide/traffic on 12/09/2012.

WarriorForum. 50 Great Ideas to Get More Traffic to a website – I found it and you might find it useful. Retrieved from http://www.warriorforum.com/mind-warriors-success-power-self-improvement/166835-50-great-ideas-get-more-traffic-website-i-found-you-might-find-useful.html on 12/17/2012

 

(* Did you see a pattern? I’ve mentioned WordPress a few times now. I wonder if WordPress could be a powerful option for those who want to have a search engine optimized website that draws traffic. I wonder…)

Social Media Gone Bad: I’ll Like Your Page, if You Like Mine

Marketing Ideas Social Media Backliking

An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read:

“Hey, I just liked your Facebook fan page! Please like mine back!” ~ Random

Now, I don’t know about you, but every time this happens to me, I feel awkward. What if I look at this person’s page and determine it’s junk? What if it’s spammy? What if it holds little value in the world at all? The burden! The obligation! All from a single note from someone I’ve never met!

Gasp. What if I don’t like their page?

I try to bring value to my websites. I try to inject interesting content, helpful tips and a wealth of wisdom in my contributions to the Internet community.

In addition, it takes a lot to “wow” me. I’ve never just “liked,” or “followed,” or “retweeted” someone just to be nice. Oh, wait..that’s not true.

In The Beginning

In the world of search engine marketing (SEM, commonly and erroneously referred to as SEO the same way everyone insists on calling all facial tissues “Kleenex,” there is a technique referred to as “back linking.” Back linking (spelled backlinking, back linking or back-linking, depending on who you talk to) is an activity whereby you add your website to niche directories, submit articles, post videos and podcasts, post blog comments and more – all of which include one-way links back to your website.

Of course, the result is simple to guess. The more conduits leading back into your website, the more traffic you have, and the more conversions (sign-ups, comments, calls, sales, etc.,) you should receive, right? That’s the theory, in a nutshell.

Well, humans are ingenious beasts. It wasn’t long before people figured out you could swap links and accomplish similar results. Google caught on, slapped everyone, and reciprocal link campaigns lost their value.

Then came link farms, where links between sites were less direct, placing sites in a circular chain of links. Google figured that out too, mostly.

During all this, social media was blooming. Blossoming. Exploding.

One booming social channel was called Twitter. Maybe you’ve heard of it? Personally, I resisted Twitter at first. The notion of a glorified text messaging system seemed a faddish time-eater to me. As a business owner and father of four, I am busy enough as it is. Eventually, I gave in, signed up and thus began my fall from grace.

I Blame Twitter

From day one, I began to see the “if you follow me, I’ll follow you” phenomenon in Twitter. Being new to Twitter country, I took this virtual exchange with random strangers to simply be part of the Twitter culture. “This is what you do with Twitter,” I said to myself. To play the game, you must first learn the rules and I figured following random people (especially if they followed you) was how you played the game.

Occasionally, I would see a Twitter account that did not follow this pattern. Usually, this person was a celebrity, so they would have a million followers in contrast to the five people they were following. These examples were not the norm, however.

Enter Facebook

Born two years earlier than Twitter, Facebook was all about connecting friends. As time passed and dreams of monetization increased, fan pages were created. As fan pages were created, people and companies began to realize the power of “likes.” This power – similar to Twitter, whereby a broadcast became more powerful with the growing size of the fan base – was a real turn-on to anyone who understood the marketing principles of exposure and amplitude. Want to extend your reach on the most popular social network on the planet? Get more “likes.”

How do you get more “likes” you ask. Provide greater value. Increase your engagement. Maintain dialogues. Be entertaining. Be remarkable. “All that takes work, Matt!” you say. “What if we just trade ‘likes?’ That sounds easier.” True.

Welcome to “Back Liking”

I see a problem with reciprocal “like” campaigns. For one, social media is supposed to be about connection and engagement; not spamming. It’s similar to getting spam on your cellphone. Your cellphone is a very personal conduit into you, like your Facebook news feed. Who wants it junked up with spammy broadcasts and solicitations? Yuck.

Another problem with “like” reciprocity campaigns is the dilution of your “like” power. How can anyone trust you as a person of influence if you “like” 3,000 pages and many of them are junk or of little value. If you have “liked” 3,000 quality resources, that’s another matter; good for you.

Afterglow

This brings me back to my initial point. “Liking” someone back out of pure reciprocity and not from a place of belief in them or their message:

  • squanders your influence (a currency advertisers pay social networks handsomely for),
  • soils your news feed (and your attention) with posts and ads irrelevant to you, and
  • fails to reflect you and your tastes accurately.

I believe one of the best ways we can shine in the world – including the virtual world of social media – is to show integrity in our communications with others. Our daily challenge is to bring that integrity to every corner of our presence, both online and offline.

The next time someone asks you to “like” them back, make sure you can do so with a true heart and a clear conscience.

In support of your efforts,

Matt


Matt Schoenherr is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.

marketing ideas social media backliking divider

Reference
Photo cropped from the work of Justin Blanton, http://hypertext.net/photos/112.