Why Your Business Needs A Mobile Marketing Strategy
People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day.
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It’s predicted that by 2017, there will be 10 billion connected mobile devices. Additionally, more than half of all mobile devices will be smartphones. As mobile continues to dominate the market, brands will need to implement a mobile marketing strategy that will help them reach their customers.
Mobile is becoming an integral part of marketing strategies because it’s changing the way people consume content. According to the infographic, 51 percent of mobile traffic is mobile and 90 percent of tweets are from a mobile device. Clearly, mobile is making a huge impact on how brands should create content for their customers.
Mobile is also important for brands because people are using their smartphones to make purchasing decisions. In fact, four out of five consumers have used their smartphone to make a purchasing decision. Additionally, more than half of consumers believe mobile making shopping more enjoyable.
When people use their mobile devices for shopping, there are a number of things they look for. According to the infographic, 67 percent of consumers use their smartphones to search for a store’s location. Not only that, but 51 percent of consumers use their smartphones to research product information and 59 percent use them to compare prices.
Mobile domination is changing the way brands create exposure for their business and target customers. By creating a mobile strategy, your business will have the opportunity to create more awareness and build relationships with customers.
Have you had any luck marketing to a mobile audience?
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.