Software as a Service (SaaS) can be defined as a model of software delivery that is generally based on a subscription. It is externally hosted and available via the cloud network of the developer. If any person wishes to use Software as a Service, they will have to pay for it in … Read more
Holding raffles are a fun way to raise some funds for your organization. Raffles can be a part of a larger event, held online, or even simply by mail. While it aims to raise more money, it can also help an organization differently. If your organization wants a unique way to promote … Read more
Few things are as time-consuming as fundraising events. To make sure you can raise funds, a strong marketing strategy is important to reach and invite donors and buyers and foster stronger relationships with supporters. It creates positive awareness for your virtual event, and with so many distractions these days, every cause needs … Read more
The manly brand Old Spice has long been a leader in men’s deodorant, and its classic logo is very recognizable. Introduced in 1937 as the Early American Old Spice, the company has reinvented the brand to appeal to a younger demographic to compete with its rival products. Keep reading to learn more … Read more
Even if their brand name isn’t integrated into their design, the powerful logos of big brand names like Mcdonald’s, Nike, and Apple are instantly recognizable. Having a logo is an essential part of making a brand successful, besides having high-quality products and positive referrals. Whether you have a new business or marketing … Read more
All people have a wild side, and the outlaw brand archetype taps into our desire for non-conformity. This archetype for brands includes those who want to stand out against the traditional, mainstream, and “boring” competitors in their category. These brands denounce the normalized and accepted, creating a disruption in their category when … Read more
If you believe that only big companies and corporations have the “privilege” of bearing a logo, think again! Whether your business is big or small, you need a logo. Creating a logo may not be your top priority when you’ve considered all the factors in building a successful business. Some businesses manage … Read more
Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more
The Pabst Brewing Company is an American company that is rather unique in a couple of ways. First, Pabst doesn’t act like a traditional brewer, despite the name. In fact, it does not brew beer at all. It is a holding company that claims more than 24 beer and malt liquor brands … Read more
It’s quite rare to see brands that have stood the test of time and still thrive up to this day. When it comes to male grooming products, many brands have come to the playing field for recognition, endurance, and relevance. But none of them comes close to the prestige that Old Spice … Read more
Way back then, business cards were the only way to exchange contacts and information during a networking event. But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more
Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more