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What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within …
Branding 
Special Recent Posts
Three Simple Yet Effective Ways to Make Your Brand Stand Out
Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work FULL ARTICLE
Good News Stories That Will Build Your Brand
The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consuFULL ARTICLE
3 Tips to Building a Quality Brand Reputation
With the volume of competition and platforms available today, gaining a reputation for exceptional products and services has to go beyond hard work and marketing strategies. Companies need to think of smart ways to stand out from the crowd, attract aFULL ARTICLE
Marketing 
Special Recent Posts
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Converting Prospects to Customers
Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want tFULL ARTICLE
Find Your Voice
Speakers' speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we've been in our field for a while and we have amassed FULL ARTICLE
Guides 
Special Recent Posts
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Converting Prospects to Customers
Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want tFULL ARTICLE
Find Your Voice
Speakers' speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we've been in our field for a while and we have amassed FULL ARTICLE
Archetypes 
Special Recent Posts
Branding 101: 12 Brand Archetypes
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is FULL ARTICLE
Brand Archetype: Caregiver
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd
MotFULL ARTICLE
Brand Archetype: Lover
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman
Motto: You’re the only one.
Driving desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fFULL ARTICLE
Events & Networking 
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Event Ideas for Breakout Sessions and Continuing Education Credits
Breakout Sessions
Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greatFULL ARTICLE
Wining and Dining Your Event Participants
Meals
If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to hFULL ARTICLE
How to Plan a Marketing Conference
Marketing conferences are a great way to connect with founders of other companies and build relationships. However, planning a marketing conference is a hard job to do. With so many variables coming into play, you need to prepare for every instanceFULL ARTICLE
Special Recent Posts
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixi
Event Ideas for Breakout Sessions and Continuing Education Credits
Breakout Sessions
Select a nice breadth in session topics if you are conducting breakout sessions.
Converting Prospects to Customers
Folks, a Lansing-based photographer specializing in wedding and event photography has given me p
Find Your Voice
Speakers' speaker, John Childers, talks about the three ways we represent ourselves when we spea
Eight Email Marketing Sins Sure to Shorten Your Mailing Lists
You're about to hit 'Send' on your latest brilliant email solicitation. You want everyone on you
Google Is Not the Only Holy Grail When Promoting Websites
Scenario: A company launches a website and quickly determines no one is visiting. Wasn’t buildin
Distinct Qualities Employers Should Look for in Candidates
Looking for a job is not easy as it seems. With thousands of people finishing their degrees every ye
Wining and Dining Your Event Participants
Meals
If your event is a full day event or longer, you will want to consider providing
The Slippery Slope of E-newsletter Marketing
So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and
Marketing Value
(subtitled: What Have You Done For Me Lately?)
While not all advertising we see, hear, taste,
The Magic in Data-Driven Website Redesign
I’d like to share one of the recent marketing lessons I've learned (and I don't know if this is 100%
What Is an AdWords Quality Score & How Do You Improve It?
A profitable AdWords campaign requires a good Quality Score. Unfortunately, many entrepreneurs do
5 Tips to Avoid Employee Demotivation
If you think hiring the most qualified people to work for your company is a daunting task, you must
How to Start a Bakery Business
What Type of Bakery Do You Want to Start?
So you finally decided to turn your addiction to baki
Essay Writing Tips to Succeed in Marketing 101 Course
Marketing 101 course is surprisingly interesting and fun as many students claim. It is not exception
Should You Switch to Online Testing? Where to Get Started From?
The world of testing is changing swiftly. Whether corporations or educational institutions, the auth
What Investing in Signage Can Do in Your Business?
In today’s business competition in the market, there are many competitors in the industry. It ris
How to Plan a Marketing Conference
Marketing conferences are a great way to connect with founders of other companies and build relati
How to Write Better Essays: 6 Practical Tips
An academic essay paper writing is a mode of style that absolutely anyone can master especially when
Boomtown Analyzes the Best Sites for Live Roulette in 2019
“What happens in Vegas, stays in Vegas.” But your gambling winnings don’t! You bring that money back
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