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Branding 101: 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within …

Branding

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Best Stock Video Websites

You are editing a video and now there is a scene missing. What do you do? Re-shoot? Nah. Your team invested time and money into a video shoot, but can’t afford to redo a scene. It’s just not viable in terms of money. With that said, you need toFULL ARTICLE

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work FULL ARTICLE

Good News Stories That Will Build Your Brand

The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consuFULL ARTICLE

Marketing

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What to Look for in a Web Design Company

You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. HerFULL ARTICLE

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want tFULL ARTICLE

Find Your Voice

Speakers' speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we've been in our field for a while and we have amassed FULL ARTICLE

Guides

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Landing page Best Practices

From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your laFULL ARTICLE

What to Look for in a Web Design Company

Converting Prospects to Customers

Archetypes

Special Recent Posts

Branding 101: 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is FULL ARTICLE

Brand Archetype: Caregiver

Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd MotFULL ARTICLE

Brand Archetype: Lover

Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman Motto: You’re the only one. Driving desire: intimacy and experience Goal: being in a relationship with the people, work and surroundings they love Greatest fFULL ARTICLE

Events & Networking

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Event Ideas for Breakout Sessions and Continuing Education Credits

Breakout Sessions Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greatFULL ARTICLE

Wining and Dining Your Event Participants

Meals If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to hFULL ARTICLE

How to Plan a Marketing Conference

Marketing conferences are a great way to connect with founders of other companies and build relationships. However, planning a marketing conference is a hard job to do. With so many variables coming into play, you need to prepare for every instanceFULL ARTICLE