What Are the Most Important Aspects of Digital Marketing Today?

digital marketing

There’s no way around it. If you want to make a good impression in the modern era, you must have a robust online presence. That means turn into digital marketing. Even though there is still a place for older advertising tactics such as direct mail marketing, commercials, and billboards, your modern advertising … Read more

Understanding Marketing Archetypes

different persons with different personalities and archetypes

Successful companies would often have secrets in their marketing strategies that make their business flourish in the overcrowded industry they belong in, and while most of those secrets are kept hidden by them so that their rivals wouldn’t replicate their strategies, there is one particular “open secret” that these businesses usually have, … Read more

Growing Use of Robots in Marketing

Growing Use of Robots in Marketing

1111Perhaps humanity is still far from applying the Voight-Kampff tests (a la Blade Runner) to distinguish between an android and a human being, but it is a fact that robots are a part of our lives now. For many, the presence of robots goes unnoticed; however, right now a software-driven robot (better … Read more

Psychology of Colors for Website Design and Branding

Psychology of Colors for Website Design and Branding

We may not notice it but colors affect our lives on a daily basis. There is an energy about them that affects us emotionally and psychologically.  Color can affect our mood and our decisions. Colorcan help us convey messages without really saying anything.  For example bright red definitely brings a distinct message … Read more

Infographic: The Power of Color in Branding

infographic color in branding header

Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated … Read more

Infographic: Can Celebrity Endorsements Influence Sales?

infographic celebrity endorsements header

Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more

5 Great Guerrilla Marketing Ideas

5 Great Guerrilla Marketing Ideas

Guerrilla marketing requires imagination and a great creative team as well as the funds.  However funds can easily be covered using car title loans but this type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla … Read more

10 Great Office Fundraiser Ideas

Marketing Ideas Office Game Ideas

1. Create a Recipe Book Everyone brings in a favorite family recipe which is then compiled into a single document, beautified, and published for resale. To execute this fundraiser Send around a sign-up sheet so you can get a feel for the kinds of dishes people would like to contribute. Have the … Read more

Branding 101: 12 Brand Archetypes

Marketing Ideas 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more

Brand Archetype: Regular Guy/Girl

Brand Archetype: Regular Guy/Girl

Quote: “I understand the common man because I understand me in that regard, at least.” ~ Vince McMahon Motto: All men and women are created equal. Driving desire: connecting with others Goal: to belong Greatest fear: to be left out or to stand out from the crowd Strategy: develop ordinary solid virtues, … Read more