-
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within …
Branding 
Special Recent Posts
Best Stock Video Websites
You are editing a video and now there is a scene missing. What do you do? Re-shoot? Nah.
Your team invested time and money into a video shoot, but can’t afford to redo a scene. It’s just not viable in terms of money.
With that said, you need toFULL ARTICLE
Three Simple Yet Effective Ways to Make Your Brand Stand Out
Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work FULL ARTICLE
Good News Stories That Will Build Your Brand
The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consuFULL ARTICLE
Marketing 
Special Recent Posts
Email Marketing – How to Win
Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever.
Anyone may argue that compared to sociaFULL ARTICLE
Internet Marketing – What Is It?
Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketiFULL ARTICLE
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Guides 
Special Recent Posts
Converting Prospects with Great Landing Pages
It's not enough that you have a website and then passively wait for the right people to come to you. In today's cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, comFULL ARTICLE
Landing page Best Practices
From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your laFULL ARTICLE
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Archetypes 
Special Recent Posts
Branding 101: 12 Brand Archetypes
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is FULL ARTICLE
Brand Archetype: Caregiver
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd
MotFULL ARTICLE
Brand Archetype: Lover
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman
Motto: You’re the only one.
Driving desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fFULL ARTICLE
Events & Networking 
Special Recent Posts
Event Ideas for Breakout Sessions and Continuing Education Credits
Breakout Sessions
Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greatFULL ARTICLE
Wining and Dining Your Event Participants
Meals
If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to hFULL ARTICLE
How to Plan a Marketing Conference
Marketing conferences are a great way to connect with founders of other companies and build relationships. However, planning a marketing conference is a hard job to do. With so many variables coming into play, you need to prepare for every instanceFULL ARTICLE
Special Recent Posts
Marketing Tips Moving Companies Need To Know
If you own a cross country moving company, there will be times when you have a lull in your business
Striking a Balance Between EQ and IQ in an Organization
There has been a long-standing debate on which is more important in determining success in the workp
How to Make Telemarketing Work for Your Business
Word is that telemarketing is dead – but is it really? Though a majority of people, indeed, prefer t
Top Skills Required of Leaders of Successful Business Enterprises of the Future
According to recent studies, 58% of American companies say that closing the current gaps in leadersh
Stunning Office Design Ideas to Increase Employee Productivity
Gone are the days when the office looked stiff and very formal. The typical “vanilla box” design is
Factors to Consider for Making Money with Airbnb
Airbnb is an online community marketplace where landlords can offer their place as short-term rental
How Marketing Platform Empowers Your Business?
Businesses have to find ways to not only generate leads but also convert them. Many businesses strug
5 mistakes to avoid when launching your startup
Launching a startup can be so exciting that it is very easy to get caught up in the chaos and make s
Legal Recruiters are Experts at Marketing Law Skills
Whether you’re looking for a new career in law or are currently in the process of hiring at your fir
Essential Things You Need to Know About Heavy Haul Trucking
Military equipment, industrial machinery, and other oversized items can present different logistical
How Does Blog Article Writing Help Businesses?
Welcome to the age of information! Wherein people feel a constant need to know what’s hot and what’s
What to Consider for Your Warehouse Organization
There is an expectation of strong growth in the market for the global pallet racking system between
6 signs your adversary is bluffing at poker
Learning the art of bluff is one of the most important parts of any poker player’s games, but mislea
5 Reasons Why Native Mobile Apps Are Still The Real Deal In 2019
Many companies have made mobile apps their number one priority in 2019 and there are many choices av
7 Conventional Local SEO Tips To Rule Google Maps
When you are trying to rule Google Maps results, you need to use a few ideas that will make your bus
Who Are the Best Local Sacramento SEO Firms? –Tips to Find Them
The capital of the state of California is Sacramento. It is the fifth-largest city in California and
Is Your Email Marketing Campaign Getting the Results You Need? How to Set Up a Campaign that Succeeds
With the intense focus on digital marketing techniques and tools nowadays, it seems that just about
5 Reasons Why Chicago is an Excellent Location for Startups
Chicago may be recognized for its harsh winter, but it is undoubtedly the home to a variety of skill
Making Magic with Affiliate Marketing
If you’re wanting to get into affiliate marketing, now is definitely the time to do it. Many people
Cheat For Social Net Works
As soon as social networks appeared on the vast expanses of the Internet, so immediately, it became