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What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within …
Branding 
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Best Stock Video Websites
You are editing a video and now there is a scene missing. What do you do? Re-shoot? Nah.
Your team invested time and money into a video shoot, but can’t afford to redo a scene. It’s just not viable in terms of money.
With that said, you need toFULL ARTICLE
Three Simple Yet Effective Ways to Make Your Brand Stand Out
Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work FULL ARTICLE
Good News Stories That Will Build Your Brand
The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consuFULL ARTICLE
Marketing 
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Email Marketing – How to Win
Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever.
Anyone may argue that compared to sociaFULL ARTICLE
Internet Marketing – What Is It?
Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketiFULL ARTICLE
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Guides 
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Converting Prospects with Great Landing Pages
It's not enough that you have a website and then passively wait for the right people to come to you. In today's cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, comFULL ARTICLE
Landing page Best Practices
From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your laFULL ARTICLE
What to Look for in a Web Design Company
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help.
HerFULL ARTICLE
Archetypes 
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Branding 101: 12 Brand Archetypes
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is FULL ARTICLE
Brand Archetype: Caregiver
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd
MotFULL ARTICLE
Brand Archetype: Lover
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman
Motto: You’re the only one.
Driving desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fFULL ARTICLE
Events & Networking 
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Event Ideas for Breakout Sessions and Continuing Education Credits
Breakout Sessions
Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greatFULL ARTICLE
Wining and Dining Your Event Participants
Meals
If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to hFULL ARTICLE
How to Plan a Marketing Conference
Marketing conferences are a great way to connect with founders of other companies and build relationships. However, planning a marketing conference is a hard job to do. With so many variables coming into play, you need to prepare for every instanceFULL ARTICLE
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Stunning Office Design Ideas to Increase Employee Productivity
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Legal Recruiters are Experts at Marketing Law Skills
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6 signs your adversary is bluffing at poker
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Is Your Email Marketing Campaign Getting the Results You Need? How to Set Up a Campaign that Succeeds
With the intense focus on digital marketing techniques and tools nowadays, it seems that just about
5 Reasons Why Chicago is an Excellent Location for Startups
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Making Magic with Affiliate Marketing
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Cheat For Social Net Works
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Tips for Using Red Carpet Runner for your Special Event
Using a red carpet runner for a special event is fun. Red carpet events are often sophisticated occa
7 Things You Should Know About Branding In Social Media
Social media is the new frontier in digital business branding. In 2018, there were close to 2.7 bill
Converting Prospects with Great Landing Pages
It's not enough that you have a website and then passively wait for the right people to come to you.
Email Marketing – How to Win
Email marketing is one of the most cost-effective online marketing tools. And contrary to what every