If you believe that only big companies and corporations have the “privilege” of bearing a logo, think again! Whether your business is big or small, you need a logo. Creating a logo may not be your top priority when you’ve considered all the factors in building a successful business. Some businesses manage … Read more
Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more
The Pabst Brewing Company is an American company that is rather unique in a couple of ways. First, Pabst doesn’t act like a traditional brewer, despite the name. In fact, it does not brew beer at all. It is a holding company that claims more than 24 beer and malt liquor brands … Read more
It’s quite rare to see brands that have stood the test of time and still thrive up to this day. When it comes to male grooming products, many brands have come to the playing field for recognition, endurance, and relevance. But none of them comes close to the prestige that Old Spice … Read more
Way back then, business cards were the only way to exchange contacts and information during a networking event. But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more
Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more
For most businesses, a logo is an essential part of their branding – it’s the visual shortcut to the brand’s trademark. A logo can either make or break a business. However, A well-designed logo creates a strong impression on the consumers and enables them to identify the company more easily. It also … Read more
When looking at a celebrity’s net worth, the millions of dollars placed next to their names make it look like they hit it big at the box office, a Billboard chart-topping hit, or a championship at a sporting event, they are rolling in cash. But actually, a large portion of these celebrities’ … Read more
It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more
Everything in our environment has been designed and built with the psychology of the consumers. We don’t realize the psychology of branding but the office lights emit a cool-colored light because they make people more alert than other lights. If the walls and other interior elements are blue, then it might not … Read more
you a fortune? The answer you are looking for is two words: Guerilla Marketing. The term guerilla conjures up images of sabotage, raids, and conflict. Pair it with the word ‘marketing’ and it results in even more confusion. However, guerilla marketing involves none of that. It is essentially an unconventional form of … Read more
We live in a digital age where we are exposed to social media every day. Social media networks allow us to communicate and share content in real-time, efficiently, and quickly. When you look at social media platforms in terms of marketing for a business, then it is regardless of size. Social media … Read more
Buyer types are differentiated based on spending habits. While some people love to spend money needlessly or unnecessarily, others are a bit rational and focus on making the wisest decision. Additionally, buyer types also reflect consumer behavior. Consumer behavior defines different habits and preferences. This means that for any business to flourish, … Read more
“The customer is always right.” Every businessman has heard this statement at least once in their life. And why shouldn’t they? The idea is 100 percent true. Without loyal customers, a business is nothing. Apart from purchasing products and usage of services, a customer’s feedback must be worth a million to any … Read more
Running a business is not a child’s play. No matter how easy it may seem in the noir dramas where some high-profile criminal sets up a whole business within weeks, that is not the case. Setting up a business requires more than tons of money, and more often than not, it requires … Read more
Marketing automation is the process of streamlining your marketing efforts by using software that automatically processes and analyzes data. Over the last few years, the popularity of marketing automation has only witnessed a rising trend with businesses focusing most of their efforts on implementing and adopting such techniques and systems. This helps … Read more
If you ever have been responsible for producing and updating the business marketing strategy then you know that how easy it is to get overwhelmed by the advice and information. You think over the ideas of making an eye-catching poster or you want to talk to the potential customers at an industry … Read more
Conversational marketing is a new marketing tool used by businesses to improve user experience and achieving more sales. It is becoming increasingly popular since businesses are looking to cut costs and build strong relationships with the audience from the beginning. It is a technique with no-strings-attached human conversation. With its popularity on … Read more
Small businesses face branding challenges that large businesses usually don’t face. Small businesses have to brand their business on a small budget and with little time. There are various ways through which small businesses can brand their product or services. For example, they can have the in-house talent to create the brand … Read more
Emotional Marketing is a new technique used by businesses to tap customers in a relatively different way. As the term suggests, emotional marketing involves influencing customer decisions by tapping emotions. Today, this technique has turned into a powerful tool allowing companies to connect with the audience and encouraging them to act. Customers … Read more
When it comes down to marketing, business owners who want to establish an online presence must make several difficult decisions. One of these decisions is whether to start a blog or a podcast to supplement their content. Follow the basic steps as shown in pic for an effective digital marketing. Podcasts and … Read more
A startup is a new company made by one or more entrepreneurs to introduce a unique service or product to the market. It is a ground company that often faces the challenge of attracting potential investors. Though a lot of startups fail, history’s most famous entrepreneurs created startups like Microsoft, Netflix, Ford … Read more
Small businesses are private companies that are owned by partnerships or sole proprietorships. Such businesses are having fewer employees with less annual revenue than a full-size business or corporation. Businesses are defined as small in terms of the possibility of seeking government support or benefit from a preferential tax policy. It can … Read more
Facebook groups are a place where people can gather together to discuss a common interest such as a cause, an issue, or an activity. However, they are not the same as Facebook pages made to serve as the company’s official Facebook presence. For example, suppose that you are a fan of BBC … Read more
Have you ever wondered why some businesses are so successful? The key is simple – effective marketing strategy. People all around the world use this method to attract customers. In simple words, video marketing is the use of videos to market or promote a brand, service, or product. It is a more … Read more
A startup is a project or company that is undertaken by an entrepreneur to research, validate and develop an evolving economic model. Entrepreneurship refers to all startups including freelancers and companies that never intend to register. On the other hand, startups refer to businesses that develop beyond the solo founder. In the … Read more
Pinterest is one of the top social media platforms that came into being 12 years ago (as of 2021), featuring a format of shareable pins. The creators summarize Pinterest as a catalog of ideas that inspire people. When we think about Pinterest, what comes to our mind is image-based social media in … Read more
If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US. Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more
Amazon is a great place to earn extra income. Over the years, the online marketplace has become a billion-dollar industry. It has paved the way for many hardworking people who couldn’t find employment. Several pieces of research state that almost 40% of users worldwide purchase and sell goods repeatedly online, and that … Read more
Email platforms are effective marketing tools for virtually every business. There are several ways to improve your content for a boost in performance metrics. One way for this is by adding videos to your emails. Video email marketing lets you market your services better: it increases brand awareness to conversion and click-through … Read more