Marketing ideas for the shoestring bourgeoisie.
What promotional products you should use for your next website? Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out more potential customers and connect with them in an … [Continue reading]
Create brand loyalty through ease of use An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are … [Continue reading]
The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from … [Continue reading]
Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments … [Continue reading]
The world of work is changing rapidly and for millennials there are now businesses and industries out there which didn’t even exist when their parents started work. With more and more millennials saying they want to start their own businesses, there … [Continue reading]
Most people believe that for a business to be successful, a great amount of money should be spent especially when it comes to marketing. While it can be true, it doesn’t mean that small businesses with small budget don’t have a chance. If you don’t … [Continue reading]
A fascinating new study on shifting customer insurance demands in the digital age from Accenture looked at over 33,000 insurance customers in 18 different markets, in order to identify the latest trends and types of customers. Since we’re talking … [Continue reading]
1111Perhaps humanity is still far from applying the Voight-Kampff tests (a la Blade Runner) to distinguish between an android and a human being, but it is a fact that robots are a part of our lives now. For many, the presence of robots goes … [Continue reading]
Have you ever sat down to think about who manages the emails you received that are advertising products sold and services offered by a business close to you? The emails also usually somehow have an idea of what type of products you might need or be … [Continue reading]
Sales isn't an easy job. No matter the product, persuading someone to buy is never easy. Furthermore, while there are some established best practices, there is no one-size-fits-all strategy when it comes to sales. Much of sales is trial and error, … [Continue reading]
We may not notice it but colors affect our lives on a daily basis. There is an energy about them that affects us emotionally and psychologically. Color can affect our mood and our decisions. Colorcan help us convey messages without really saying … [Continue reading]
Twitter is one of the biggest and most popular social media platforms in this generation. People usually use it to post their thoughts and photos, share links of other websites, and to participate in certain discussions as well. We certainly aware of … [Continue reading]
Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail. One of its most important and initial steps is called "prospecting" - … [Continue reading]
With the volume of competition and platforms available today, gaining a reputation for exceptional products and services has to go beyond hard work and marketing strategies. Companies need to think of smart ways to stand out from the crowd, attract a … [Continue reading]
Having an incredible marketing campaign can go a long way in determining your company’s future. It’s crucial to know what your marketing goals are and how to achieve them. A great marketing strategy will definitely help you improve and expand your … [Continue reading]
In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the … [Continue reading]
Building your online list can jumpstart everything for your business. This is where you have to collect your visitors email address since all of them are potential customers. The best way to do this is to have them register their email address as you … [Continue reading]
ne day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care … [Continue reading]
Digital marketing can be a daunting concept for small and medium-sized businesses (SMBs). After all, it involves a lot of intricacies that may be too overwhelming for a SMB owner to understand right away. Thus, it is set aside to favor a more classic … [Continue reading]
Marketing your products and services online is one of the best ways to gain more customers to your business. People nowadays are interested to buy products online, but aside from our customers buying your products, there are also those who are … [Continue reading]
Once, there were three birds who shared the tallest tree in the forest; a sparrow, a jay and a cardinal. Though they lived in the same tree, these birds lived very different lives. Among the lowest branches, the sparrow struggled, seldom having … [Continue reading]
In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that … [Continue reading]
Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then … [Continue reading]
It's hard to go onto any website these days without seeing a video. Whether it's a funny video on social media, a clip from your favorite show or a campaign advertisement, they seem to be everywhere. But why are we surprised? With the space for … [Continue reading]
Blogs help you quickly and easily publish compelling information about you and your services out to the world. Blogs help to connect your business to potential customers. But how do your readers know when you've published a new post? Simple RSS … [Continue reading]
By now, maybe you already have your own blog, and you also know that blogging is a valuable pursuit. According to Hubspot, companies that have blogs get 97% more inbound links. As for your blog, you may be thinking, what if no one visits my blog? How … [Continue reading]
Content marketing has become one of the most effective strategies for brands to publicize themselves. More than 75 percent of marketers see content marketing as a priority, with 77 percent of B2C marketers and 76 percent of B2B … [Continue reading]
Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of … [Continue reading]
There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of … [Continue reading]
Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their … [Continue reading]