There’s no way around it. If you want to make a good impression in the modern era, you must have a robust online presence. That means turn into digital marketing. Even though there is still a place for older advertising tactics such as direct mail marketing, commercials, and billboards, your modern advertising … Read more
Successful companies would often have secrets in their marketing strategies that make their business flourish in the overcrowded industry they belong in, and while most of those secrets are kept hidden by them so that their rivals wouldn’t replicate their strategies, there is one particular “open secret” that these businesses usually have, … Read more
Coca-Cola is a multinational brand that transcends culture and generations. It is perhaps the only manufacturer that has experienced growing sales since its birth. Today, with almost every meal, lunch or dinner, Coca-Cola is consumed widely. Additionally, its taste is as unique and interesting as its history. However, few people are aware … Read more
1111Perhaps humanity is still far from applying the Voight-Kampff tests (a la Blade Runner) to distinguish between an android and a human being, but it is a fact that robots are a part of our lives now. For many, the presence of robots goes unnoticed; however, right now a software-driven robot (better … Read more
We may not notice it but colors affect our lives on a daily basis. There is an energy about them that affects us emotionally and psychologically. Color can affect our mood and our decisions. Colorcan help us convey messages without really saying anything. For example bright red definitely brings a distinct message … Read more
Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated … Read more
Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more
Guerrilla marketing requires imagination and a great creative team as well as the funds. However funds can easily be covered using car title loans but this type of marketing takes consumers by surprise with its out of the box design and advertising. Some great marketing ideas have come out of the guerrilla … Read more
1. Create a Recipe Book Everyone brings in a favorite family recipe which is then compiled into a single document, beautified, and published for resale. To execute this fundraiser Send around a sign-up sheet so you can get a feel for the kinds of dishes people would like to contribute. Have the … Read more
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more
Quote: “I understand the common man because I understand me in that regard, at least.” ~ Vince McMahon Motto: All men and women are created equal. Driving desire: connecting with others Goal: to belong Greatest fear: to be left out or to stand out from the crowd Strategy: develop ordinary solid virtues, … Read more