If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US. Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more
Email platforms are effective marketing tools for virtually every business. There are several ways to improve your content for a boost in performance metrics. One way for this is by adding videos to your emails. Video email marketing lets you market your services better: it increases brand awareness to conversion and click-through … Read more
Influencer marketing is on the rise. Customer behavior especially on social media platforms nowadays is mostly driven by influencer marketing. Today, it has become a core marketing strategy that has made millions for brands and companies. Experts suggest that it will only increase with time. However, when it comes to running an … Read more
Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more
A product launch is an exciting and fun way to release a new product, as it may come in the form of an event that organizes games, competitions, or raffles that customers can join in. However, a product launch is not just full of happiness and enjoyment, as there is a lot … Read more
Using controversy as marketing may sound risky, but it converts well when you execute your strategy right. As controversial marketing can ruin your brand reputation, it is essential to know the dos and don’ts for a successful campaign. Hence, here are some tips on how to start a marketing campaign that is … Read more
Tips for brand awareness through social media might feel a bit retro right now. However, the truth is that many brands struggle to stand out. With more than 3 billion expected consumers of social media in 2021 and Sprout’s 2018 Social Index highlighting brand awareness as a top marketing priority, the struggle … Read more
Marketing a golf course can be pretty difficult in today’s era, as there are dozens of competitors out there that will make it hard for your business to stand out. However, there are a few creative and unusual ways for you to market your golf course in order for you to be … Read more
Celebrity endorsements are becoming more popular in today’s era, as celebrities are actually effective in enticing their fans or even other people from buying the products they advertise. However, having celebrities to advertise your products does not always mean that you will have increase profits, as there are plenty of pros and … Read more
McDonald’s is one of the most popular fast-food chains in the world. It has been serving millions of customers each year, keeping its quality maintained and consistent. Furthermore, it is also one of those brands that have been running successfully for decades. McDonald’s has an amazing history. Today, McDonald’s is identified by … Read more
Target is a retailing corporation based in America. Initially, Target was known as Goodfellow Dry Goods till June 1902 and then was renamed to Dayton’s Dry Goods Company in 1903 and then later to Dayton Company in 1910. In the beginning, Target had experienced some loss but then it started experiencing some … Read more
Paid likes for people who know exactly what they want from posting on TikTok: If you have been having some kind of troubles while trying to promote yourself on TikTok or if you have just started out and you need a decent leg-up to attract other users’ attention we have an idea … Read more
Despite the negativity surrounding gambling, it is still one of the most profitable industries in the world, as millions or even billions of players are still visiting casinos and playing their games. However, most casinos would often lack proper marketing strategies to entice beginners or new players to go to their casino, … Read more
Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever. Anyone may argue that compared to social media marketing or mobile marketing, email marketing is less effective. … Read more
Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more
You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more
Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more
Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more
You’re about to hit ‘Send’ on your latest brilliant email solicitation. You want everyone on your mailing list to sign up for your “highly anticipated” workshop, buy your “amazing, not-available-in-stores” product and subscribe to your wonderful “breakthrough” service. You know it’s exactly what your audience needs to make their lives complete in … Read more
Scenario: A company launches a website and quickly determines no one is visiting. Wasn’t building that pretty website enough to create throngs of customers beating down the doors? Enter the small business owner’s foray into the world of promoting their website. This is alien ground, to be sure. Most folks have a … Read more
So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more
What Have You Done For Me Lately? While not all advertising we see, hear, taste, smell or feel makes us better people after the experience, all of it is felt at some level—if it can pierce through the marketing mayhem and reach into our spheres of awareness, that is. So how do … Read more
If you are thinking about setting up a chiropractic clinic or are already running such a practice at the moment, you are involved in a wonderful work. Having the ability to heal, help and even transform a person’s life is certainly a profession which is well worth being a part of. However, … Read more
For many businesses, internet marketing takes the driving seat when it comes to attracting eyeballs. While consumers do spend a big portion of their time surfing the web these days and using mobile these days, it doesn’t mean having an online presence is the only way to reach them. The reality is, … Read more
Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more
Introduction Snapchat is considered a great platform for businesses to connect a youthful target consumer audience. Better known for its disappearing or ‘snap’ messages, Snapchat attracts a large number of young people who share images and videos to let others know about their daily activities as they happen. Many entrepreneurs either don’t … Read more
Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments on a peer’s blog is also a good way to add … Read more
Most people believe that for a business to be successful, a great amount of money should be spent especially when it comes to marketing. While it can be true, it doesn’t mean that small businesses with a small budget don’t have a chance. If you don’t have much money to spend on … Read more
A fascinating new study on shifting customer insurance demands in the digital age from Accenture looked at over 33,000 insurance customers in 18 different markets, in order to identify the latest trends and types of customers. Since we’re talking business insurance here, let’s assume that extrapolating the findings of the survey to … Read more
1111Perhaps humanity is still far from applying the Voight-Kampff tests (a la Blade Runner) to distinguish between an android and a human being, but it is a fact that robots are a part of our lives now. For many, the presence of robots goes unnoticed; however, right now a software-driven robot (better … Read more