Benefits of Using Videos in Email Marketing

Email platforms are effective marketing tools for virtually every business. There are several ways to improve your content for a boost in performance metrics. One way for this is by adding videos to your emails. Video email marketing lets you market your services better: it increases brand awareness to conversion and click-through … Read more

Everything You Need to Know about Influencer Marketing

An influencer-promoting-her-brand

Influencer marketing is on the rise. Customer behavior especially on social media platforms nowadays is mostly driven by influencer marketing. Today, it has become a core marketing strategy that has made millions for brands and companies. Experts suggest that it will only increase with time.  However, when it comes to running an … Read more

Tips to Develop a Niche Marketing Strategy

office-desk

Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more

Creative or Unusual Ideas for Marketing Your Golf Course

beautiful golf course

Marketing a golf course can be pretty difficult in today’s era, as there are dozens of competitors out there that will make it hard for your business to stand out. However, there are a few creative and unusual ways for you to market your golf course in order for you to be … Read more

Does It Help to Have a Celebrity Advertise Your Product?

Hollywood sign in Los Angeles

Celebrity endorsements are becoming more popular in today’s era, as celebrities are actually effective in enticing their fans or even other people from buying the products they advertise. However, having celebrities to advertise your products does not always mean that you will have increase profits, as there are plenty of pros and … Read more

Tiktok likes

Tiktok likes

Paid likes for people who know exactly what they want from posting on TikTok: If you have been having some kind of troubles while trying to promote yourself on TikTok or if you have just started out and you need a decent leg-up to attract other users’ attention we have an idea … Read more

The Best Marketing Strategies for Online Gambling

poker cards with laptop

Despite the negativity surrounding gambling, it is still one of the most profitable industries in the world, as millions or even billions of players are still visiting casinos and playing their games. However, most casinos would often lack proper marketing strategies to entice beginners or new players to go to their casino, … Read more

Converting Prospects to Customers

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more

Find Your Voice

Find Your Voice

Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more

Marketing Value

What Have You Done For Me Lately? While not all advertising we see, hear, taste, smell or feel makes us better people after the experience, all of it is felt at some level—if it can pierce through the marketing mayhem and reach into our spheres of awareness, that is. So how do … Read more

What Is Enterprise SEO?

Marketing strategy

Search Engine Optimization or SEO can be overwhelming especially when there are thousands of pages on your site. It’s kind of difficult to know where to start because of the constantly changing algorithms and aside from that, Google is also regularly moving its goalposts. If this is an issue that your company … Read more

Proper Insurance Can Help Your Brand or Small Business Marketing

Proper Insurance Can Help Your Brand or Small Business Marketing

A fascinating new study on shifting customer insurance demands in the digital age from Accenture looked at over 33,000 insurance customers in 18 different markets, in order to identify the latest trends and types of customers. Since we’re talking business insurance here, let’s assume that extrapolating the findings of the survey to … Read more