Encouraging Raffle Ticket Sales

A roll of tickets

Holding raffles are a fun way to raise some funds for your organization. Raffles can be a part of a larger event, held online, or even simply by mail. While it aims to raise more money, it can also help an organization differently. If your organization wants a unique way to promote … Read more

Promoting an Auction for Success

The word “auction” on a post-it note, besides a notebook and a laptop

Few things are as time-consuming as fundraising events. To make sure you can raise funds, a strong marketing strategy is important to reach and invite donors and buyers and foster stronger relationships with supporters. It creates positive awareness for your virtual event, and with so many distractions these days, every cause needs … Read more

Are Business Cards Even Still Relevant?

exchanging business cards

Way back then, business cards were the only way to exchange contacts and information during a networking event.  But now that we have smartphones, video calls, mobile apps, LinkedIn, and other online and digital alternatives of keeping track of contacts and displaying your brand, are business cards even still essential and relevant? … Read more

What Is Guerilla Marketing?

Modern-day Marketing

you a fortune? The answer you are looking for is two words: Guerilla Marketing. The term guerilla conjures up images of sabotage, raids, and conflict. Pair it with the word ‘marketing’ and it results in even more confusion. However, guerilla marketing involves none of that.  It is essentially an unconventional form of … Read more

Ultimate Guide to Social Media Marketing

Woman looking for a brand page on Facebook

We live in a digital age where we are exposed to social media every day. Social media networks allow us to communicate and share content in real-time, efficiently, and quickly. When you look at social media platforms in terms of marketing for a business, then it is regardless of size. Social media … Read more

Types of Buyers & How to Sell to Them

The purchasing decision model

Buyer types are differentiated based on spending habits. While some people love to spend money needlessly or unnecessarily, others are a bit rational and focus on making the wisest decision. Additionally, buyer types also reflect consumer behavior.  Consumer behavior defines different habits and preferences. This means that for any business to flourish, … Read more

Does Neuromarketing Really Work?

Marketing Strategy written on a paper

“The customer is always right.” Every businessman has heard this statement at least once in their life. And why shouldn’t they? The idea is 100 percent true. Without loyal customers, a business is nothing. Apart from purchasing products and usage of services, a customer’s feedback must be worth a million to any … Read more

Top Benefits of Marketing Automation

Digital Marketing

Marketing automation is the process of streamlining your marketing efforts by using software that automatically processes and analyzes data. Over the last few years, the popularity of marketing automation has only witnessed a rising trend with businesses focusing most of their efforts on implementing and adopting such techniques and systems.  This helps … Read more

Inbound Marketing vs. Outbound Marketing

Team lead explaining something from whiteboard to the members

If you ever have been responsible for producing and updating the business marketing strategy then you know that how easy it is to get overwhelmed by the advice and information. You think over the ideas of making an eye-catching poster or you want to talk to the potential customers at an industry … Read more

What is Conversational Marketing?

Modern Day Marketing

Conversational marketing is a new marketing tool used by businesses to improve user experience and achieving more sales. It is becoming increasingly popular since businesses are looking to cut costs and build strong relationships with the audience from the beginning. It is a technique with no-strings-attached human conversation. With its popularity on … Read more

The Ultimate Guide to Emotional Marketing

The 4P method in Marketing

Emotional Marketing is a new technique used by businesses to tap customers in a relatively different way. As the term suggests, emotional marketing involves influencing customer decisions by tapping emotions. Today, this technique has turned into a powerful tool allowing companies to connect with the audience and encouraging them to act.  Customers … Read more