What Is Guerilla Marketing?

Modern-day Marketing

you a fortune? The answer you are looking for is two words: Guerilla Marketing. The term guerilla conjures up images of sabotage, raids, and conflict. Pair it with the word ‘marketing’ and it results in even more confusion. However, guerilla marketing involves none of that.  It is essentially an unconventional form of … Read more

Ultimate Guide to Social Media Marketing

Woman looking for a brand page on Facebook

We live in a digital age where we are exposed to social media every day. Social media networks allow us to communicate and share content in real-time, efficiently, and quickly. When you look at social media platforms in terms of marketing for a business, then it is regardless of size. Social media … Read more

Types of Buyers & How to Sell to Them

The purchasing decision model

Buyer types are differentiated based on spending habits. While some people love to spend money needlessly or unnecessarily, others are a bit rational and focus on making the wisest decision. Additionally, buyer types also reflect consumer behavior.  Consumer behavior defines different habits and preferences. This means that for any business to flourish, … Read more

Does Neuromarketing Really Work?

Marketing Strategy written on a paper

“The customer is always right.” Every businessman has heard this statement at least once in their life. And why shouldn’t they? The idea is 100 percent true. Without loyal customers, a business is nothing. Apart from purchasing products and usage of services, a customer’s feedback must be worth a million to any … Read more

Top Benefits of Marketing Automation

Digital Marketing

Marketing automation is the process of streamlining your marketing efforts by using software that automatically processes and analyzes data. Over the last few years, the popularity of marketing automation has only witnessed a rising trend with businesses focusing most of their efforts on implementing and adopting such techniques and systems.  This helps … Read more

Inbound Marketing vs. Outbound Marketing

Team lead explaining something from whiteboard to the members

If you ever have been responsible for producing and updating the business marketing strategy then you know that how easy it is to get overwhelmed by the advice and information. You think over the ideas of making an eye-catching poster or you want to talk to the potential customers at an industry … Read more

What is Conversational Marketing?

Modern Day Marketing

Conversational marketing is a new marketing tool used by businesses to improve user experience and achieving more sales. It is becoming increasingly popular since businesses are looking to cut costs and build strong relationships with the audience from the beginning. It is a technique with no-strings-attached human conversation. With its popularity on … Read more

The Ultimate Guide to Emotional Marketing

The 4P method in Marketing

Emotional Marketing is a new technique used by businesses to tap customers in a relatively different way. As the term suggests, emotional marketing involves influencing customer decisions by tapping emotions. Today, this technique has turned into a powerful tool allowing companies to connect with the audience and encouraging them to act.  Customers … Read more

Podcast vs. Blog: What is Right for Your Business?

Podcast vs. Blog: What is Right for Your Business?

When it comes down to marketing, business owners who want to establish an online presence must make several difficult decisions. One of these decisions is whether to start a blog or a podcast to supplement their content. Follow the basic steps as shown in pic for an effective digital marketing. Podcasts and … Read more

The Need for Startups to Invest in Marketing

People discussing in a meeting

A startup is a new company made by one or more entrepreneurs to introduce a unique service or product to the market. It is a ground company that often faces the challenge of attracting potential investors. Though a lot of startups fail, history’s most famous entrepreneurs created startups like Microsoft, Netflix, Ford … Read more

How to Grow a Facebook Group

Facebook’s previous logo

Facebook groups are a place where people can gather together to discuss a common interest such as a cause, an issue, or an activity. However, they are not the same as Facebook pages made to serve as the company’s official Facebook presence. For example, suppose that you are a fan of BBC … Read more

Tips for Effective Video Marketing

shooting an interview video on a camera

Have you ever wondered why some businesses are so successful? The key is simple – effective marketing strategy. People all around the world use this method to attract customers.  In simple words, video marketing is the use of videos to market or promote a brand, service, or product. It is a more … Read more

A Guide to Pinterest Advertising

Logo of Pinterest

Pinterest is one of the top social media platforms that came into being 12 years ago (as of 2021), featuring a format of shareable pins. The creators summarize Pinterest as a catalog of ideas that inspire people. When we think about Pinterest, what comes to our mind is image-based social media in … Read more

Difference between Google ads and Google Adsense

digital marketing

If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US.  Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more

Benefits of Using Videos in Email Marketing

Email platforms are effective marketing tools for virtually every business. There are several ways to improve your content for a boost in performance metrics. One way for this is by adding videos to your emails. Video email marketing lets you market your services better: it increases brand awareness to conversion and click-through … Read more

Everything You Need to Know about Influencer Marketing

An influencer-promoting-her-brand

Influencer marketing is on the rise. Customer behavior especially on social media platforms nowadays is mostly driven by influencer marketing. Today, it has become a core marketing strategy that has made millions for brands and companies. Experts suggest that it will only increase with time.  However, when it comes to running an influencer … Read more

Tips to Develop a Niche Marketing Strategy

office-desk

Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more

Advantages and Disadvantages of Product Launch

executing a successful product launch

A product launch is an exciting and fun way to release a new product, as it may come in the form of an event that organizes games, competitions, or raffles that customers can join in. However, a product launch is not just full of happiness and enjoyment, as there is a lot … Read more

Tips For Creating Controversial Marketing Campaigns

team with marketing e-solutions

Using controversy as marketing may sound risky, but it converts well when you execute your strategy right. As controversial marketing can ruin your brand reputation, it is essential to know the dos and don’ts for a successful campaign. Hence, here are some tips on how to start a marketing campaign that is … Read more

Tips to Grow Brand Awareness Through Social Media

Picture of diverse people thinking about brand marketing

Tips for brand awareness through social media might feel a bit retro right now. However, the truth is that many brands struggle to stand out.  With more than 3 billion expected consumers of social media in 2021 and Sprout’s 2018 Social Index highlighting brand awareness as a top marketing priority, the struggle … Read more

Creative or Unusual Ideas for Marketing Your Golf Course

beautiful golf course

Marketing a golf course can be pretty difficult in today’s era, as there are dozens of competitors out there that will make it hard for your business to stand out. However, there are a few creative and unusual ways for you to market your golf course in order for you to be … Read more

Does It Help to Have a Celebrity Advertise Your Product?

Hollywood sign in Los Angeles

Celebrity endorsements are becoming more popular in today’s era, as celebrities are actually effective in enticing their fans or even other people from buying the products they advertise. However, having celebrities to advertise your products does not always mean that you will have increase profits, as there are plenty of pros and … Read more

Tiktok likes

Tiktok likes

Paid likes for people who know exactly what they want from posting on TikTok: If you have been having some kind of troubles while trying to promote yourself on TikTok or if you have just started out and you need a decent leg-up to attract other users’ attention we have an idea … Read more

The Best Marketing Strategies for Online Gambling

poker cards with laptop

Despite the negativity surrounding gambling, it is still one of the most profitable industries in the world, as millions or even billions of players are still visiting casinos and playing their games. However, most casinos would often lack proper marketing strategies to entice beginners or new players to go to their casino, … Read more

Email Marketing – How to Win

Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever.  Anyone may argue that compared to social media marketing or mobile marketing, email marketing is less effective. … Read more

Internet Marketing – What Is It?

Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more

What to Look for in a Web Design Company

website 3374825_640

You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more

Converting Prospects to Customers

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more