Difference between Google ads and Google Adsense

digital marketing

If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US.  Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more

A Guide to Predictive Marketing


Many well-known global companies rely primarily on predictive marketing. Having an effective analytics model makes it easier to analyze customer behavior and trends.  Predictive modeling is the process of extracting data and using probabilities to predict outcomes. The model contains variables that act as outcome predictors. Then a statistical model is developed … Read more

Boosting Local Sales with Google Maps


Most Internet users today are looking for information about local businesses and their products. It is estimated that 4 out of 5 users mostly search locally on mobile devices. When the results are displayed, there is a main section showing the location, address, opening hours, phone number, customer reviews, and other details. … Read more

Tips to Maximize Your Marketing Efforts


The point of this article is to endorse the notion that marketing is an ever-changing field. What worked a few years ago may not be relevant today. If you continue to succeed, you should be ready to adapt to change. Reaching your target audience through the right channels and delivering the right … Read more

Why Does Product Classification Matter

Why Does Product Classification Matter

Accurate product data is an essential part of a consumer’s purchasing decision. From search results to conversions, brand awareness, product benchmarking, and final purchase, clarity, availability, and clear product information help customers make purchasing decisions. That’s why it is important to organize and categorize product information for customer service. The process of … Read more

Best Ebook Formats for Marketers


Ebooks are one of the best ways to build trust and professionalism in your niche. Chances are you have already published several blog posts or articles that you can edit and include in your eBook. Or you have years of research and work experience to help you create something worthwhile.  Anyway, it … Read more

How Can Yelp Help Small Businesses

How Can Yelp Help Small Businesses

Are you living in fear of Yelp? Some small business owners seem to be looking at reviews and testimonials online at terrible moments than devoted to an IRS audit. This is a big mistake because Yelp has a huge impact on consumer buying behavior. Small businesses have long relied on word of … Read more

Can Non-Profit Organizations Use Affiliate Programs?

affiliate marketing

Most non-profit organizations in today’s era use affiliate programs to gain money without relying too much on donations, as donors don’t actually appear every day to give money for the organization. In order to get money to fund projects and other causes, some organizations would sign up to affiliate programs, which can … Read more

How Affiliate Programs Can Benefit Non Profit Organizations

different aspects of a non-profit organization

During the time when the internet was not as widely used as it is today, it was quite difficult for non-profit organizations to earn money that is needed to continue funding their cause. But, thanks to the internet and the World Wide Web, non-profit organizations have found a way to raise money … Read more

Converting Prospects with Great Landing Pages

It’s not enough that you have a website and then passively wait for the right people to come to you. In today’s cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, compelling and relevant online content is a sure … Read more

Landing page Best Practices

Landing page Best Practices

From the several webpages you’ll create when you set up a website, the landing page is going to be the most critical. You get just a few seconds to convince people that your website is worth their time, which is why it’s essential to optimize your landing pages. The best landing pages … Read more

What to Look for in a Web Design Company

website 3374825_640

You have a website. Maybe it looks good, or maybe.. not so much. Maybe you’ve tried to get help fixing it, but your current webmaster seems to have fallen off the face of the Earth. At the very least, they have been ignoring your pleas for help. Here are nine signs it’s … Read more

Converting Prospects to Customers

Converting Prospects to Customers

Folks, a Lansing-based photographer specializing in wedding and event photography has given me permission to post this conundrum to you. First is his challenge. Next is the advice I gave him. Any other ideas or corrections? Enquiring minds want to know. The Photographer’s Challenge I had several contacts [leads generated by his … Read more

Find Your Voice

Find Your Voice

Speakers’ speaker, John Childers, talks about the three ways we represent ourselves when we speak publicly. The first way, he says, is to present ourselves as the Expert. This usually means we’ve been in our field for a while and we have amassed a body of knowledge and experience from which to … Read more

The Slippery Slope of E-newsletter Marketing

So you’ve decided to produce a newsletter. Better yet, you’ve decided to make it an e-newsletter and send the whole thing electronically. Where to start? Consider this: When to say it? How often do you expect you’ll send out the newsletter? Keep in mind the frequency, the size, and the complexity of … Read more

The Magic in Data-Driven Website Redesign

I’d like to share one of the recent marketing lessons I’ve learned (and I don’t know if this is 100% marketing or 50% marketing, 50% how to lead a meeting. I’ll let you decide.) Okay, we’re going through a massive overhaul of a large statewide website right now. This state agency website … Read more

What Is an AdWords Quality Score & How Do You Improve It?

Measure Your Content Correctly with Content KPIs

A profitable AdWords campaign requires a good Quality Score. Unfortunately, many entrepreneurs do not entirely understand the concept behind AdWords Quality Score or how to improve it. Truthfully, in the world of pay-per-click advertising, it’s one of the most vital metrics in existence. While it may seem irrelevant to advertisers who’re yet … Read more

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Three Simple Yet Effective Ways to Make Your Brand Stand Out

Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work into your branding efforts in order to reap the benefits. … Read more

How to Make Infographics

How to Make Infographics

From the eye of an individual who isn’t familiar with graphic design, creating an infographic that’s both effective and appealing can seem unachievable…a task that’s best left to those who have an eye for design. But that’s far from the reality. In this day and age, there are several online tools and … Read more

The Different Types and Benefits of Channel Letter Signs

Types and Benefits of Channel Letter Signs

Your company’s signage provides a lot of information regarding your brand in just a glance. Of course, it displays the name of your business, but there is more to it than just that. It delivers a tone via color, style, and size. With that in mind, more and more companies have embraced … Read more

What Promotional Products You Should Use for Your Next Website?

promotional products

Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out to more potential customers and connect with them in an efficient way.  These products tend to go by various names including swag, schwag, or tchotchke. Even established businesses and brands use this … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Good News Stories That Will Build Your Brand

Brand Building

The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consumers or other businesses; you … Read more

Classic Online Marketing Methods Still Used Today

Marketing Methods

Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments on a peer’s blog is also a good way to add … Read more

Five Businesses Millennials Can Get Into

The world of work is changing rapidly and for millennials, there are now businesses and industries out there which didn’t even exist when their parents started work. With more and more millennials saying they want to start their own businesses, there has never been a better opportunity for today’s young people to … Read more

Psychology of Colors for Website Design and Branding

Psychology of Colors for Website Design and Branding

We may not notice it but colors affect our lives on a daily basis. There is an energy about them that affects us emotionally and psychologically.  Color can affect our mood and our decisions. Colorcan help us convey messages without really saying anything.  For example bright red definitely brings a distinct message … Read more

Ten Smart Effective Uses for Twitter

Ten Smart Effective Uses for Twitter

Twitter is one of the biggest and most popular social media platforms in this generation. People usually use it to post their thoughts and photos, share links of other websites, and to participate in certain discussions as well. We are certainly aware of news being made on Twitter with the like of … Read more

Cloud Backup to Prevent Cyber Criminals From Stealing Your Data

cloud backups

Marketing your products and services online is one of the best ways to gain more customers to your business. People nowadays are interested to buy products online, but aside from our customers buying your products, there are also those who are interested in stealing your data. These hackers are indeed a major … Read more