SaaS E-Book Review

A smartphone screen with the words Software

Software as a Service (SaaS) can be defined as a model of software delivery that is generally based on a subscription. It is externally hosted and available via the cloud network of the developer. If any person wishes to use Software as a Service, they will have to pay for it in … Read more

Difference between Google ads and Google Adsense

digital marketing

If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US.  Google mainly features two platforms, Google Ads and Google Adsense, for generating … Read more

A Guide to Predictive Marketing


Many well-known global companies rely primarily on predictive marketing. Having an effective analytics model makes it easier to analyze customer behavior and trends.  Predictive modeling is the process of extracting data and using probabilities to predict outcomes. The model contains variables that act as outcome predictors. Then a statistical model is developed … Read more

Boosting Local Sales with Google Maps


Most Internet users today are looking for information about local businesses and their products. It is estimated that 4 out of 5 users mostly search locally on mobile devices. When the results are displayed, there is a main section showing the location, address, opening hours, phone number, customer reviews, and other details. … Read more

Tips to Maximize Your Marketing Efforts


The point of this article is to endorse the notion that marketing is an ever-changing field. What worked a few years ago may not be relevant today. If you continue to succeed, you should be ready to adapt to change. Reaching your target audience through the right channels and delivering the right … Read more

Why Does Product Classification Matter

Why Does Product Classification Matter

Accurate product data is an essential part of a consumer’s purchasing decision. From search results to conversions, brand awareness, product benchmarking, and final purchase, clarity, availability, and clear product information help customers make purchasing decisions. That’s why it is important to organize and categorize product information for customer service. The process of … Read more

Best Ebook Formats for Marketers


Ebooks are one of the best ways to build trust and professionalism in your niche. Chances are you have already published several blog posts or articles that you can edit and include in your eBook. Or you have years of research and work experience to help you create something worthwhile.  Anyway, it … Read more

How Can Yelp Help Small Businesses

How Can Yelp Help Small Businesses

Are you living in fear of Yelp? Some small business owners seem to be looking at reviews and testimonials online at terrible moments than devoted to an IRS audit. This is a big mistake because Yelp has a huge impact on consumer buying behavior. Small businesses have long relied on word of … Read more

Can Non-Profit Organizations Use Affiliate Programs?

affiliate marketing

Most non-profit organizations in today’s era use affiliate programs to gain money without relying too much on donations, as donors don’t actually appear every day to give money for the organization. In order to get money to fund projects and other causes, some organizations would sign up to affiliate programs, which can … Read more

How Affiliate Programs Can Benefit Non Profit Organizations

different aspects of a non-profit organization

During the time when the internet was not as widely used as it is today, it was quite difficult for non-profit organizations to earn money that is needed to continue funding their cause. But, thanks to the internet and the World Wide Web, non-profit organizations have found a way to raise money … Read more

Converting Prospects with Great Landing Pages

It’s not enough that you have a website and then passively wait for the right people to come to you. In today’s cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, compelling and relevant online content is a sure … Read more