Businesses Using the Outlaw Brand Archetype

A Harley Davidson emblem on a motorcycle

All people have a wild side, and the outlaw brand archetype taps into our desire for non-conformity. This archetype for brands includes those who want to stand out against the traditional, mainstream, and “boring” competitors in their category. These brands denounce the normalized and accepted, creating a disruption in their category when … Read more

How Has Apple’s Branding Strategy Changed Over the Years?

iphone logo and iphone

Unless someone is living under a rock, everybody recognizes Apple. Apple is one of the most valuable and iconic brands globally. Apple, Inc. uses the Apple brand to compete across many competitive markets. These markets include the computer industry with its Macintosh (iMac) line of computers, the smartphone industry with its iPhone, … Read more

How Has Burberry’s Strategy Changed Over the Years?

burberry store

Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more

The Evolution of the Microsoft Logo

Microsoft logo

For most businesses, a logo is an essential part of their branding – it’s the visual shortcut to the brand’s trademark. A logo can either make or break a business. However, A well-designed logo creates a strong impression on the consumers and enables them to identify the company more easily. It also … Read more

How Has McDonald’s Branding Strategy Changed Over the Years?

McDonald’s branch

It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more

Passive Income – eBook Review

a person holding bills of 100 dollars

Everyone loves making money – and that’s a universal truth. But there are some people who want to make money while sleeping, and that’s what we call passive income, in easy words. If you have been wondering about making a steady income with little to no effort, this eBook is for you. … Read more

The Psychology of Branding

Brand identity book beside keyboard and laptop

Everything in our environment has been designed and built with the psychology of the consumers. We don’t realize the psychology of branding but the office lights emit a cool-colored light because they make people more alert than other lights. If the walls and other interior elements are blue, then it might not … Read more