Category: Branding

Today, branding is really important for businesses. With competition fiercer than ever in …

Three Simple Yet Effective Ways to Make Your Brand Stand Out

The key to having a successful and sustainable business is to build a …

Good News Stories That Will Build Your Brand

With the volume of competition and platforms available today, gaining a reputation for …

3 Tips to Building a Quality Brand Reputation

Many of us like to believe that we are unaffected by branding and …

Infographic: The Power of Color in Branding

Celebrity endorsement has always been seen as a viable option for companies to …

Infographic: Can Celebrity Endorsements Influence Sales?

Building trust with your consumers is essential for success in business. Trust leads …

How to Increase Your Brand’s Credibility

Redesigning a logo is no easy task and even some of the most …

Infographic: What You Need to Know about Logo Redesigns

The December 2014 Webs Small Business Digital Trends Survey revealed that 63 percent …

Branding Basics for Businesses: How to Find Your Voice & Stick To It

Are you in charge of running a company’s social media campaign? If so, you …

Brand Conversations: Not Just On Your Twitter Feed

What is a brand archetype? Archetypes are a concept originally conceived by famed …

Branding 101: 12 Brand Archetypes

Changing your organization’s name to better suit your market can be powerful. So …

Would changing your business name help your brand?

Quote: “When you’re a caregiver, you need to realize that you’ve got to …

Brand Archetype: Caregiver

Quote: “A true lover always feels in debt to the one he loves.” …

Brand Archetype: Lover

Quote: “Life isn’t about finding yourself. Life is about creating yourself.” ~ George …

Brand Archetype: Creator

Quote: “I understand the common man because I understand me in that regard, …

Brand Archetype: Regular Guy/Girl

Quote: “Love is the ultimate outlaw. It just won’t adhere to any rules. …

Brand Archetype: Outlaw

Quote: “Dream no small dream; it lacks magic. Dream large. Then make the …

Brand Archetype: Magician

Quote: “He who is to be a good ruler must have first been …

Brand Archetype: Ruler

Quote: “A hero has faced it all; he need not be undefeated, but …

Brand Archetype: Hero

Quote: “Exploration is really the essence of the human spirit.” ~ Frank Borman …

Brand Archetype: Explorer

Quote: “Innocence is always unsuspicious.” ~ Joseph Joubert Motto: We are young and …

Brand Archetype: Innocent

Quote: “Cheerfulness is the best promoter of health and is as friendly to …

Brand Archetype: Jester

Quote: “The sage wears clothes of coarse cloth but carries jewels in his …

Brand Archetype: Sage