It’s quite rare to see brands that have stood the test of time and still thrive up to this day. When it comes to male grooming products, many brands have come to the playing field for recognition, endurance, and relevance. But none of them comes close to the prestige that Old Spice … Read more
Even if you don’t know the name “Burberry” yet, you would probably recognize its trademark checkered pattern on its trench coats, bags, and other fashion accessories. But if you’ve heard it already, you instantly associate the name with “high fashion” and “quality excellence.” Indeed, Burberry is one of the world’s most recognized … Read more
For most businesses, a logo is an essential part of their branding – it’s the visual shortcut to the brand’s trademark. A logo can either make or break a business. However, A well-designed logo creates a strong impression on the consumers and enables them to identify the company more easily. It also … Read more
When looking at a celebrity’s net worth, the millions of dollars placed next to their names make it look like they hit it big at the box office, a Billboard chart-topping hit, or a championship at a sporting event, they are rolling in cash. But actually, a large portion of these celebrities’ … Read more
It’s as clear as a bell – McDonald’s is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald’s has weathered competition (and some controversy) and retains its top position in the world of fast … Read more
Everyone loves making money – and that’s a universal truth. But there are some people who want to make money while sleeping, and that’s what we call passive income, in easy words. If you have been wondering about making a steady income with little to no effort, this eBook is for you. … Read more
Everything in our environment has been designed and built with the psychology of the consumers. We don’t realize the psychology of branding but the office lights emit a cool-colored light because they make people more alert than other lights. If the walls and other interior elements are blue, then it might not … Read more
Running a business is not a child’s play. No matter how easy it may seem in the noir dramas where some high-profile criminal sets up a whole business within weeks, that is not the case. Setting up a business requires more than tons of money, and more often than not, it requires … Read more
Small businesses face branding challenges that large businesses usually don’t face. Small businesses have to brand their business on a small budget and with little time. There are various ways through which small businesses can brand their product or services. For example, they can have the in-house talent to create the brand … Read more
Small businesses are private companies that are owned by partnerships or sole proprietorships. Such businesses are having fewer employees with less annual revenue than a full-size business or corporation. Businesses are defined as small in terms of the possibility of seeking government support or benefit from a preferential tax policy. It can … Read more
Developing a niche marketing strategy is important if you are just starting your business. Instead of going broad, you should focus on your niche that will help your business to grow. If you are planning to go broad, you will have to think about all types of customers. However, if you are … Read more
Making a recognizable and memorable logo is difficult, as it would take countless redesigns and planning to be able to create a great logo that will best represent your brand while also being simple enough for people to recognize from afar. One of the companies that first struggled with redesigns for their … Read more
When you think about a few of the most popular companies in the world, like Apple, Google, Coca-Cola, and Nike, the first thing that will immediately come to your mind is their logo. Logos are what can make or break a business, as they are usually the ones that make the companies … Read more
You are editing a video and now there is a scene missing. What do you do? Re-shoot? Nah. Your team invested time and money into a video shoot, but can’t afford to redo a scene. It’s just not viable in terms of money. With that said, you need to use the footage … Read more
Today, branding is really important for businesses. With competition fiercer than ever in many industries and customers increasingly looking for brands that go the extra mile and connect with them on a personal basis, it’s vital to put a lot of work into your branding efforts in order to reap the benefits. … Read more
The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consumers or other businesses; you … Read more
With the volume of competition and platforms available today, gaining a reputation for exceptional products and services has to go beyond hard work and marketing strategies. Companies need to think of smart ways to stand out from the crowd, attract a loyal following and keep their good reputation. If you’re looking to … Read more
Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated … Read more
Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more
Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust … Read more
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning, and careful execution to get it right. Click here to view an enlarged version of this infographic. Embed This Image On Your Site (copy code … Read more
The December 2014 Webs Small Business Digital Trends Survey revealed that 63 percent of small businesses use digital tools to market to customers. When marketing online, businesses must present a coherent look and feel to successfully connect with the target audience. Below are creative ways to showcase your company’s voice, an important, … Read more
Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful … Read more
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more
Changing your organization’s name to better suit your market can be powerful. So many business owners feel they have built equity into their brand name. While this is true to some extent, the extent of that equity is often over-valued. Changing the name to something that better reflects your mission in the … Read more
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd Motto: Love your neighbor as yourself. Driving desire: … Read more
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman Motto: You’re the only one. Driving desire: intimacy and experience Goal: being in a relationship with the people, work and surroundings they love Greatest fear: being alone, a wallflower, unwanted, unloved Strategy: to become more … Read more
Quote: “Life isn’t about finding yourself. Life is about creating yourself.” ~ George Bernard Shaw Motto: If you can imagine it, it can be done. Driving desire: to create things of enduring value Goal: to realize a vision Greatest fear: mediocre vision or execution Strategy: develop artistic control and skill Task: to … Read more
Quote: “I understand the common man because I understand me in that regard, at least.” ~ Vince McMahon Motto: All men and women are created equal. Driving desire: connecting with others Goal: to belong Greatest fear: to be left out or to stand out from the crowd Strategy: develop ordinary solid virtues, … Read more
Quote: “Love is the ultimate outlaw. It just won’t adhere to any rules. The most any of us can do is sign on as its accomplice.” ~ Tom Robbins Motto: Rules are made to be broken. Driving desire: revenge or revolution Goal: to overturn what isn’t working Greatest fear: to be powerless … Read more