Table of Contents The great Greek Philosopher, Plato, was behind the concept of Archetyping. It merges oneself to the environment and enables consumers to personify a particular brand’s product, campaign, or service. On the other hand, Carl Jung believed that humans use symbols to represent their ideas of their world.[1] Even Mythologist … Read more
This book is a guide towards brand archetype, and the need for building a strong, reliable image for your brand. The book is meant for both small and large businesses and is full of important advice for business owners. This book discusses brand archetypes in detail, and how you can use them … Read more
A startup is a project or company that is undertaken by an entrepreneur to research, validate and develop an evolving economic model. Entrepreneurship refers to all startups including freelancers and companies that never intend to register. On the other hand, startups refer to businesses that develop beyond the solo founder. In the … Read more
Successful companies would often have secrets in their marketing strategies that make their business flourish in the overcrowded industry they belong in, and while most of those secrets are kept hidden by them so that their rivals wouldn’t replicate their strategies, there is one particular “open secret” that these businesses usually have, … Read more
Most successful businesses have a brand archetype, and the archetype that they choose will dictate their marketing strategies, their approach to consumers, and their goals in maintaining profits. If you want to choose a brand archetype for your newly-formed business, there are actually twelve of them. These twelve archetypes are The Innocent, … Read more
Knowing your company’s brand archetype is important, as it would actually give your company a sense of identity that will allow it to flourish in the industry that it belongs in. Moreover, knowing the company’s brand archetype also has plenty of benefits in the different aspects of the business, and these aspects … Read more
What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more
Quote: “When you’re a caregiver, you need to realize that you’ve got to take care of yourself, because—not only are you going to have to rise to the occasion to help someone else—but you have to model for the next generation.” ~ Naomi Judd Motto: Love your neighbor as yourself. Driving desire: … Read more
Quote: “A true lover always feels in debt to the one he loves.” ~ Ralph W. Sockman Motto: You’re the only one. Driving desire: intimacy and experience Goal: being in a relationship with the people, work and surroundings they love Greatest fear: being alone, a wallflower, unwanted, unloved Strategy: to become more … Read more
Quote: “Life isn’t about finding yourself. Life is about creating yourself.” ~ George Bernard Shaw Motto: If you can imagine it, it can be done. Driving desire: to create things of enduring value Goal: to realize a vision Greatest fear: mediocre vision or execution Strategy: develop artistic control and skill Task: to … Read more
Quote: “I understand the common man because I understand me in that regard, at least.” ~ Vince McMahon Motto: All men and women are created equal. Driving desire: connecting with others Goal: to belong Greatest fear: to be left out or to stand out from the crowd Strategy: develop ordinary solid virtues, … Read more
Quote: “Love is the ultimate outlaw. It just won’t adhere to any rules. The most any of us can do is sign on as its accomplice.” ~ Tom Robbins Motto: Rules are made to be broken. Driving desire: revenge or revolution Goal: to overturn what isn’t working Greatest fear: to be powerless … Read more