Wining and Dining Your Event Participants

Meals If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to have them network with one another under your brand. Sharing … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a … Read more

Developing Your Introduction

Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more

Infographic: The Art of Window Displays

infographic window display header

Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention. Whether they have effective storyline type displays or they simply let colours or their clothes do the talking, these … Read more

11 Ways to Market Your Fundraiser Offline

11 Ways to Market Your Fundraiser Offline

If you are intending to raise funds through a charity event, there are marketing techniques that can help greatly both online and offline. Depending on your desire and budget, you can try a number of promotional activities for your charity event. If you have taken care of online marketing and are now … Read more

Marketing Idea #46: Throw a Party

Marketing Ideas Throw a Party

Whether a holiday or a “client appreciation” party, getting your clients together in the same room and collectively thanking them for their loyal patronage can help you make clients (and friends) for life. Depending on the nature of the organization you operate, you may also have key staff members available to assist … Read more

Marketing Idea #87: Demonstrations Work

Marketing Ideas Demonstrations Work

Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your products work. This is why those late-night infomercials are so successful. Even brochures can illustrate a step-by-step … Read more

Marketing Idea #41: Brew the Best

Marketing Ideas Tea Time

Always offer fresh, high-quality coffee or tea. Make sure it’s good. It’s this kind of touch that shows you care about your customers. You might also want to offer bottled water for those who don’t care for coffee or tea. There is nothing worse than a company that cares so little about … Read more

Marketing Idea #51: Window Display Contest

Marketing Ideas Window Display Contest

Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your product or service. Maintain a guestbook to track traffic and build your contact database.

Marketing Idea #47: Host a Competition

Marketing Ideas Host a Competition

Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate task you set before them. The entry fee may be the cost (or reduced cost) of your service. … Read more