Event Ideas for Breakout Sessions and Continuing Education Credits

Event Ideas for Breakout Sessions and Continuing Education Credits

Breakout Sessions Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greater interest and value for them. Additionally, by offering some of … Read more

Wining and Dining Your Event Participants

Meals If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to have them network with one another under your brand. Sharing … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a … Read more

Why Offer Gold for Your Next Fundraiser

gold fundraiser event ideas

  At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for fundraisers to get by. The sting of the Great Recession can still be felt, can’t it? People … Read more

Developing Your Introduction

Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more