Event Ideas for Breakout Sessions and Continuing Education Credits

Event Ideas for Breakout Sessions and Continuing Education Credits

Breakout Sessions Select a nice breadth in session topics if you are conducting breakout sessions. While they must still remain targeted on the theme of your event, this will allow participants to explore a variety of topics that may hold even greater interest and value for them. Additionally, by offering some of … Read more

Wining and Dining Your Event Participants

Meals If your event is a full day event or longer, you will want to consider providing meals. If your event participants are forced offsite to fend for themselves, many will be late getting back and you lose an important opportunity to have them network with one another under your brand. Sharing … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Utilizing the 5 Senses to Make Customers Feel Comfortable

using the senses in marketing

Not all marketing research comes from business scientists. When a customer walks into your store, a neuroscientist would identify the millions of interactions starting with sensory nerve cell receptors that transmit data to the brain. The brain then interprets the information, filtering through its knowledge, emotions and life experience to create a … Read more

Why Offer Gold for Your Next Fundraiser

gold fundraiser event ideas

  At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for fundraisers to get by. The sting of the Great Recession can still be felt, can’t it? People … Read more

Developing Your Introduction

Developing Your Introduction

by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more

Personal to Pro: Selling Ideas Like a Motivational Speaker

Personal to Pro: Selling Ideas Like a Motivational Speaker

One of the most important ingredients for a successful, happy and harmonious life is the ability to communicate effectively. Life is built upon relationships, and one of the components of positive, successful connections is good communication. This applies in both your personal and professional life. Motivational speakers are known for their skilled … Read more

Marketing Idea #127: Silent Auctions

Silent Auctions

Not only do silent auctions bring in money for your cause, they can also be a great marketing idea for nonprofits seeking new donors. Because you’ll need to do a little pavement-pounding to collect the items up for bid, you’ll have the opportunity to forge new relationships within the local retail community, … Read more

11 Ways to Market Your Fundraiser Offline

11 Ways to Market Your Fundraiser Offline

If you are intending to raise funds through a charity event, there are marketing techniques that can help greatly both online and offline. Depending on your desire and budget, you can try a number of promotional activities for your charity event. If you have taken care of online marketing and are now … Read more

The One Program Your Nonprofit Needs (and Probably Doesn’t Have)

Nonprofit

Are you involved with a nonprofit organization (NPO)? Is your organization looking for a cost-effective way to increase donations, further the cause and grow your management or volunteer base? If you answered yes to these questions, starting your own nonprofit affiliate network may be the right solution for you. For most nonprofit … Read more

Marketing Idea #24: Volunteer for Local Nonprofit or Charity

Marketing Ideas Volunteer

Volunteer for a local nonprofit group or charity. Maybe you have something to offer by volunteering on an advisory board. Maybe you want to climb into the trenches and help on the front lines. Whatever direction you choose, be sure your efforts are a reflection of the values you hold close to … Read more

Marketing Ideas #59-66: Event-Goers Love Attention to Detail

Marketing Ideas Event Attention to Detail

Don’t skimp on the small stuff when you’re producing an event. People will always expect certain things, and if they’ve paid to be there, they have a right to expect those things. #59: If you have an event or seminar, provide beverages, a coat rack or coat check, and snacks. #60: Validate … Read more