In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the competition stiffer, it also allowed many brands, especially the small ventures, to improve their visibility across the internet, helping them to reach a larger audience and increase their leads and sales.
Your business might be implementing a couple or more digital marketing tactics today, but there is one technique that you should never miss to take advantage with, and that is Search Engine Optimization, or more commonly known as SEO.
Though SEO may seem like an old-hat, there can be no doubt that it is still the most effective organic traffic driver today. According to statistics, 93% of people who are looking for products and services do so use a search engine. With that huge amount of raw traffic, it is impossible not to attract enough volume of the audience that will find your product and services helpful.
To ensure that your website will resonate on top of search engine results pages, you must employ highly-qualified SEO practitioners to make your website all set up – from its user interface all through its technical roots such as headers, meta keywords, and title tags.
To help convince you more, here are the key takeaways from the infographic below which details the reasons why business should implement SEO today.
- Many people start their online experience through search
- It is more cost-effective than other marketing tactics in terms of producing organic reach
- It generates highly targeted traffic that converts into loyal customers
- Your competitors are probably doing it today.
- It caters to mobile consumers
- It keeps an evolving so there is an unlimited number of opportunities.
Check the infographic below from Harris Myers to learn more.
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About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.