Marketing Idea #79: Can’t You Read The Sign?

Marketing Ideas Signage

Consider the signage at your office or facility. Can a visitor find you easily? Can he find his way around your facility easily? Large buildings such as hospitals, office buildings, and malls often suffer from poor signage, creating a sense of unease and annoyance in their patrons. You know that even grocery stores can benefit from clear signage if you’ve ever had the misfortune of searching for way too long to locate a certain item on your grocery list.

Marketing Ideas Signs

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Marketing Ideas Author Matt SchoenherrAbout Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on , Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.

Comments

    • says

       Jblack, I had to look this up, but apparently the sign is in Windpassing, Austria, and acts as a marker for the city limits? So, it’s definitely an official sign. Unfortunately for the city, its namesake may have taken on an additional cultural meaning over the years.

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