Step 1: Get quotes from people at several of the local video shops, interview them, and look at their portfolios. Pick the one that you feel best about.
Step 2: Have them videotape your seminar and make it web-ready. Ask them to send you all raw and edited footage. You should have this in case you want to use it later.
Step 3: Have your video folks send the finished product to your web designer/developer so the video may be added to your website.
Step 4: Put the video in a secure place on your website, and ask visitors to register for the free information. Collect their e-mail addresses for future e-newsletter mailings!
Step 5: Repeat.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.