Join a networking and referral group like Local Business Network (LBN) or Business Networking International (BNI). This may also take the form of joining a local business association, rotary, or other similar group. Joining these groups offers you an opportunity to meet and network with other small-business owners in the spirit of bringing opportunity to one another. By getting to know your fellow entrepreneurs, you broaden your personal network—and therefore the value you bring to your prospects and clients through your ability to refer problem-solvers to them—while maintaining a finger on the pulse of the local market.
Tip: These groups can be wonderful sources of referrals, as well as training in the world of business-to-business relationship building.
Tip: Websites like Meetup.com and LinkedIn.com can also be a great source for meeting and networking with local entrepreneurs.
About Matt Schoenherr
Matt is a husband, father of four, marketing consultant and founder of Marketing Ideas 101. As a student, teacher and published author, Matt supports the worthy goals of service and commerce in the small business and nonprofit communities. You may find him on Google+, Twitter and Facebook. Creative marketing ideas and marketing strategies may be found at MarketingIdeas101.com.