So maybe you’ve gone through the process of having an article, white paper, blog post or something like that written for you. You can take that to the next level. Now consider writing an e-book. Whether you write the e-book or you outsource the e-book, you can expand that article into a … Read more
At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for fundraisers to get by. The sting of the Great Recession can still be felt, can’t it? People … Read more
Building trust with your consumers is essential for success in business. Trust leads to repeat business and loyal customers, along with increased sales and brand awareness. That trust, however, takes time, hard work, and consistency to earn. It is important that business owners educate themselves on how to establish and maintain trust … Read more
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning, and careful execution to get it right. Click here to view an enlarged version of this infographic. Embed This Image On Your Site (copy code … Read more
by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and … Read more
by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site … Read more
The December 2014 Webs Small Business Digital Trends Survey revealed that 63 percent of small businesses use digital tools to market to customers. When marketing online, businesses must present a coherent look and feel to successfully connect with the target audience. Below are creative ways to showcase your company’s voice, an important, … Read more
Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the image, not be a summary of the article. Use H1, … Read more
Cookies will either time out on their own, OR your browser will clear them out (manually or automatically). Take Firefox, for example. In your menu bar, go to Tools> Options…> Privacy and look at the cookies area in this panel. You can clear your private data (including all cookies) by hand or … Read more
by Lori Saitz According to Dictionary.com, the definition of the adverb “consistently” is “in a systematic or consistent (reliable, steady) manner.” No matter what you’re doing, doing it consistently is the key to success. Now that I just wrote that, let me add the caveat that whatever you’re doing also needs to … Read more
by Ken David What is marketing? First, it’s about understanding deeply the needs and wants of your customers and providing them with greater value. You must clearly identify the demand in the marketplace. At a minimum, most businesses can improve significantly in this area. However, the real power and leverage of marketing … Read more
by Amanda Chocko How do you answer the question, “What do you do?” When answering this question you need to have a clear understanding of what you do, why, and for whom. You should be able to articulate what makes you special or different from others in the same field. And believe … Read more