Today’s consumers are now spending their time online. In recent years, internet usage by adults has increased drastically, which means businesses must begin investing in digital marketing and reap dramatic results. Remember, marketing entails meeting customers at the right place and time. As such, there’s no other place for businesses to engage with them than the Internet.
If you’re still stuck with traditional marketing strategies or aren’t sold on their effectiveness, here are the key benefits of digital marketing, solidifying the reason why your business should make the shift.
Affordability
Digital marketing is cost-effective than other traditional forms of marketing like TV, radio, and print ad placements. Only big businesses usually have ample money to allocate for such conventional methods, but the arrival of online marketing opens advertising for small and mid-size companies. For instance, a pay-per-click (PPC) advertising campaign may only cost $1,000 per month for a small business, while a 30-second commercial spot will cost around $115,000. Digital marketing is far more budget-friendly and more inclusive financially, especially if it’s well-planned and well-executed.
Connects to customers’ at the start of their buying journey
Are you looking for a new phone? Do you need a logistic company to help you move to a new location? Are you having issues with your AC system not cooling your house enough? Chances are you’re like most consumers who turn to Google or other online platforms first to search for services and products they need or find solutions to their problems.
That offers another huge benefit of digital marketing, the ability to reach audiences in the initial phase of their intent to purchase. As a business, you can quickly connect to potential customers by creating ads optimized for search engines and making content like blogs or video tutorials that can provide them the information they need. By doing so, you get to engage with your audience in one of the crucial stages of their buying journey.
Targets the Right Audience
Digital marketing platforms now make it easier to target audiences. Online tools are available that take consumers’ demographic information and track their online engagements. This data is valuable to businesses as it allows them to specifically offer whatever goods or services that may pique the audiences’ interest. For example, if a social media user clicks on a cosmetics ad, digital marketers will “personalize” the subsequent ads with related products. Thus, making the experience more fun for consumers as they only get ads based on their online behavior and interest.
Measurable
Unlike traditional methods where businesses need a few weeks or even months to assess the effectiveness of their campaigns, digital marketing provides faster, trackable, and measurable results. With the help of online metrics and web analytic tools, you can quickly get detailed information on your digital marketing campaign. For instance, email marketing software has features that show how many emails were sent, how many were read, and the campaign’s conversion rates.
Flexible
As digital marketing provides almost immediate results, an added perk is flexibility, allowing businesses to make adjustments along the way whenever they like. It is one of the most significant advantages of digital marketing as traditional methods don’t allow such changes. Once your newspaper ad, radio spot, or billboard are up, there’s nothing pretty much you can do. You need to wait until the agreement period ends, even if the campaign isn’t delivering. What digital marketing does best is giving businesses the power to monitor results, and update, tweak or optimize any ad campaigns they need to get better results while on the go.
Greater reach
You can spend huge amounts on putting up billboards, buying radio spots, or utilizing print ads, but it will still be hard to assess the extent of your campaign. You can’t tell how many drivers or passengers have seen the billboard or how many readers read the page where your ad is placed in the magazine. In digital marketing, you can quickly assess the number of people you’re reaching and easily find ways to target new markets. What’s great is that you’re not confined to a single location as your digital marketing has a global nature, allowing you to create ad campaigns visible across the world.
Balances the competition
Gone are the days when small to medium businesses find it hard to compete with larger corporations. Today, the playing field is even, regardless if it’s a small or large business. While more prominent companies still have bigger budgets allocated for their digital marketing campaigns, money is no longer the determining factor. As long as you can produce high-quality content and ads that specifically answer people’s queries, your business can outrank larger companies on the search engine results pages (SERP).
Establish brand credibility
Creating great content transcends reaching more audiences, ranking up on SERP better, or meeting potential customers in their initial purchasing phase. Digital content marketing can also help your business establish its brand credibility through the Internet. By addressing your customers’ queries online and providing them valuable concepts and information about your products and services, you solidify your expertise. Customers love when a business addresses their questions and challenges. Doing so allows you to gain their loyalty and trust, remember your brand.
Consistent engagement
Competition has also grown dramatically through the years. Whatever your product or service your offering is likely to be offered by a long list of other companies. If you’re not visible, your competitors can quickly overshadow you and reap all the revenues. What digital marketing does is allow you to consistently engage with your audience through regular social media and blog posts, emails, newsletters, promotions, and campaign ads. Through that, your business stays relevant and competitive, keeping you ahold of your regular customers and enticing news one to try your goods and services.
Higher conversion rates and revenues
When you place a TV, radio, or print ad and successfully encourage customers to buy, they still need to search the item online, make a phone call, or visit a shop. In digital marketing, you bring customers a few clicks away from buying your products. Your advertising, social media platform, and email marketing campaigns can connect to your website, where customers can quickly make the purchase. Thus, improving your conversion rates. With every interaction tracker, you can also make the necessary refinements to get better revenues.
Final Words
Summing all those benefits, digital marketing provides an excellent opportunity to help your business grow, gain more traffic, get better conversions, and add up sales. Just be sure to invest in the proper digital marketing techniques, and your business will soar to greater heights.